Rascasse Audience Intelligence

Karma Audience in United States

A data profile of the people who buy, follow and care about Karma in United States — modelled from more than twelve digital signal sources. Karma has an estimated audience of 5,620,410 people in United States.

#2among Mind in United States
#3503among Topic in United States#126in Beauty & Wellness

The average Karma fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Britney Spears, Subway, with strongest over-indexing on Reddit (1.84× the country average).

Demographically, the Karma audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Karma fan in United States is more female, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Reddit.

Category: Beauty & Wellness · Type: Topic · Subtype: Mind

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karma profile in United States.

Audience size
5.6M
in United States
Gender
64.4%♀
35.6% male
Age
39.4
average years
Country rank
#6028
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karma fans

64.4% are female, 35.6% are male, average age 39.4.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Karma audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.4
Estimated audience size5,620,410
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Karma audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Karma audience comes from United States.

Worldwide audience distribution share by country for Karma
CountryShare
United States23.6%
Italy6.4%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karma audience in United States is strongest.

Fig. 05

Top regions by affinity

Karma fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K3.13×
02Idaho~50K1.90×
03New Hampshire~30K1.33×
04Indiana~100K1.24×
05Tennessee~100K1.22×
06Alabama~100K1.22×
07Connecticut~70K1.22×
08Washington, District of Columbia~20K1.18×
09Virginia~200K1.12×
10Florida~400K1.06×
11Texas~500K1.05×
12New York~300K1.05×
13Arizona~100K1.05×
14Maryland~100K1.05×
15Washington~100K1.03×
16Georgia~200K1.01×
17Pennsylvania~200K0.98×
18California~600K0.97×
19North Carolina~200K0.97×
20Louisiana~70K0.95×
21Michigan~100K0.94×
22New Jersey~100K0.94×
23South Carolina~80K0.94×
24Mississippi~40K0.94×
25Maine~20K0.94×
26West Virginia~20K0.93×
27Missouri~80K0.92×
28Kentucky~60K0.92×
29North Dakota~10K0.92×
30Hawaii~20K0.91×
31Wisconsin~80K0.90×
32Rhode Island~20K0.90×
33Illinois~200K0.89×
34Kansas~40K0.88×
35Delaware~10K0.88×
36Nevada~50K0.87×
37Ohio~100K0.86×
38Nebraska~20K0.85×
39Colorado~70K0.84×
40Arkansas~40K0.84×
41Montana~10K0.84×
42South Dakota~10K0.84×
43Minnesota~70K0.83×
44Alaska~10K0.82×
45Vermont~8K0.82×
46Oklahoma~50K0.80×
47Utah~40K0.80×
48Iowa~40K0.78×
49Oregon~50K0.77×
50New Mexico~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Karma, United States
0.77×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karma audience
#·InterestCategoryAffinity×
01Extrasensory perceptionHealth7.49×
02Non-alcoholic beverageFood & Beverages2.70×
03Britney SpearsMusic & Radio2.48×
04Drudge ReportSports2.35×
05Microwave ovenHome & Garden2.24×
06GeneticsKids & Family2.04×
07New York PostNews2.03×
08RedditInternet & Social Media1.84×
09SubwayFood & Beverages1.84×
10Detroit TigersSports1.82×
11Real propertyHome & Garden1.71×
12Romance filmMovies & TV1.68×
13Discount storesShopping1.65×
14Pizza HutFood & Beverages1.64×
15NostalgiaHome & Garden1.64×
16Ace HardwareHome & Garden1.62×
17PharmacyBusiness & Career1.59×
18McDonald'sFood & Beverages1.58×
19Burger KingFood & Beverages1.53×
20TMZInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karma audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.46×
IndulgenceJOY1.44×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karma audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karma have in United States?

Karma has an estimated audience of 5,620,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Karma fans?

64.4% of Karma fans are female, 35.6% are male, with an average age of 39.4 years.

03

Which brands do Karma fans like most?

Karma fans show strongest brand affinity for Reddit (1.84×), Britney Spears (2.48×), and Subway (1.84×) over the country average.

04

Where do Karma fans live in United States?

Karma fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Karma fans also like?

Beyond Karma itself, the audience over-indexes on Britney Spears (2.48×), Subway (1.84×), Genetics (2.04×), and McDonald's (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mind audiences in United States

See Karma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Karma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →