Karma Audience in United States

Karma logo

Karma has an estimated audience of 5,620,410 people in United States. 64.4% are female, 35.6% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Singer-songwriter, Pre-school playgroup, Reddit.

The average Karma fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Singer-songwriter, with strongest over-indexing on Kia Sportage (20.11× the country average). Demographically, the Karma audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Mind

Demographics of Karma fans

Demographic split for Karma audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.4
Estimated audience size5,620,410

Audience persona

The typical Karma fan in United States is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Karma in United States
RegionReachAffinity
California627,3321.01×
Texas525,0681.09×
Florida441,0011.16×
New York368,2791.17×
Massachusetts287,0702.59×
Pennsylvania196,4071.04×
Georgia186,0381.07×
Illinois178,0060.95×
North Carolina167,7070.99×
Ohio161,1370.93×
Virginia156,9521.15×
New Jersey143,5591×
Michigan141,9480.97×
Tennessee140,0671.24×
Indiana131,1101.28×
Arizona117,9381.03×
Washington115,8931.03×
Maryland107,8771.12×
Alabama92,7171.18×
Missouri89,5720.99×
South Carolina80,4270.95×
Wisconsin79,5340.94×
Louisiana74,4591.03×
Colorado73,9190.83×
Connecticut71,5231.27×
Minnesota71,2000.88×
Kentucky65,2000.93×
Oregon54,1810.84×
Oklahoma52,0410.83×
Nevada49,9230.92×
Mississippi44,3220.96×
Kansas40,4140.91×
Arkansas40,3010.87×
Iowa39,0280.84×
Utah38,8220.77×
Idaho33,3151.18×
New Hampshire28,2441.28×
West Virginia24,9250.95×
Nebraska24,0770.85×
New Mexico21,3860.76×
Hawaii20,6080.85×
Washington, District of Columbia18,8601.12×
Maine18,3720.91×
Rhode Island15,7260.88×
Delaware13,5980.88×
Montana12,2810.79×
North Dakota10,3590.9×
South Dakota10,1090.78×
Alaska8,6480.72×
Vermont7,6600.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karma audience
BrandAffinityCategory
Kia Sportage20.11×Cars & Mobility
Honda HR-V13.62×Cars & Mobility
Singer-songwriter1.98×Music & Radio
Pre-school playgroup14.51×Kids & Family
Reddit1.7×Internet & Social Media
Dollar General1.64×Shopping
Burger King1.7×Food & Beverages
Genetics1.88×Kids & Family
Diabetes mellitus awareness2.55×Health
Jeep Grand Cherokee3.99×Cars & Mobility
Powerball1.52×Games
Dentistry1.94×Business & Career
Made in USA1.97×Business & Career
Livemusic1.73×Music & Radio
Viral video1.52×Internet & Social Media
Real property1.74×Home & Garden
Nostalgia1.63×Home & Garden
J. C. Penney1.63×Shopping
Drudge Report2.28×Sports
Autism Awareness2.74×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karma audience
TraitClusterScore
MindfulnessBALANCE1.39
IndulgenceJOY1.27
SpiritualityBALANCE1.23
ExtroversionTHRILL1.17
Need for SecurityCONSERVATISM1.17
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Karma
CountryShare
United States23.7%
Italy6.4%
India6.1%

See Karma audiences in other countries

More Mind audiences in United States

Frequently asked questions

How many fans does Karma have in United States?

Karma has an estimated audience of 5,620,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Karma fans?

64.4% of Karma fans are female, 35.6% are male, with an average age of 39.4 years.

Which brands do Karma fans like most?

Karma fans show strongest brand affinity for Kia Sportage (20.11×), Honda HR-V (13.62×), and Singer-songwriter (1.98×) over the country average.

Where do Karma fans live in United States?

Karma fans in United States are most concentrated in California (reach 627,332), Texas (reach 525,068), and Florida (reach 441,001). These three regions account for the largest share of the active audience.

What other brands do Karma fans also like?

Beyond Karma itself, the audience over-indexes on Honda HR-V (13.62×), Singer-songwriter (1.98×), Pre-school playgroup (14.51×), and Reddit (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.