Shapeshifting Audience in United States

Shapeshifting logo

Shapeshifting has an estimated audience of 1,253,982 people in United States. 58.9% are female, 41.1% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Barnes & Noble, Superman, Bachelor of Business Administration, Reddit, Harry Potter.

The average Shapeshifting fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barnes & Noble, Superman, Bachelor of Business Administration, with strongest over-indexing on Barnes & Noble (5.36× the country average). Demographically, the Shapeshifting audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Mind

Demographics of Shapeshifting fans

Demographic split for Shapeshifting audience in United States
MetricValue
Female58.9%
Male41.1%
Average age36.7
Estimated audience size1,253,982

Audience persona

The typical Shapeshifting fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Barnes & Noble.

Top regions in United States

Top regions ranked by reach for Shapeshifting in United States
RegionReachAffinity
California164,6551.19×
Texas119,0421.1×
Florida89,7971.06×
New York79,7921.14×
Georgia46,7281.21×
Pennsylvania43,0841.02×
Illinois42,9791.03×
North Carolina40,5941.08×
Ohio37,2560.96×
Michigan35,4611.08×
New Jersey30,4940.96×
Virginia29,5820.97×
Tennessee28,6021.14×
Washington27,7361.1×
Arizona27,0921.06×
Massachusetts25,4241.03×
Maryland23,3291.08×
Indiana23,3081.02×
Missouri20,7131.02×
South Carolina20,6181.09×
Louisiana20,0901.24×
Alabama19,7711.13×
Colorado19,3400.98×
Wisconsin17,8030.94×
Minnesota17,6070.98×
Oklahoma17,3841.25×
Kentucky16,7011.06×
Oregon15,7531.1×
Nevada14,6991.21×
Mississippi14,6331.42×
Arkansas11,9711.16×
Connecticut11,6330.92×
Utah10,6310.95×
Kansas9,3410.95×
Iowa8,5730.83×
New Mexico6,0430.96×
West Virginia5,7310.98×
Idaho5,6030.89×
Nebraska5,5310.88×
Hawaii5,2540.97×
New Hampshire3,8890.79×
Maine3,7530.84×
Washington, District of Columbia3,4980.93×
Rhode Island3,4870.87×
Delaware2,8820.83×
Montana2,6390.76×
Alaska2,5790.96×
South Dakota1,9780.68×
North Dakota1,9260.75×
Vermont1,6270.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shapeshifting audience
BrandAffinityCategory
Barnes & Noble5.36×Literature
Superman1.73×Movies & TV
Bachelor of Business Administration19.91×Business & Career
Reddit1.88×Internet & Social Media
Harry Potter1.63×Movies & TV
Made in USA2.59×Business & Career
Musical theatre2.08×Movies & TV
Pokémon2.44×Games
AMC (TV channel)3.41×Movies & TV
Dentistry2.18×Business & Career
Take-out1.87×Food & Beverages
Real property2.03×Home & Garden
Genetics1.77×Kids & Family
Fiction books1.55×Literature
Game of Thrones1.98×Movies & TV
Hormone2.84×Health
Mystery fiction2.03×Literature
GameStop2.02×Games
Rick and Morty2.56×Movies & TV
Goodreads3.78×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shapeshifting audience
TraitClusterScore
ExtroversionTHRILL1.51
PatriotismCONSERVATISM1.5
IndividualismJOY1.32
Urban LifestyleOPEN1.2
Social Media UsageJOY1.18
Pet OwnershipJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Shapeshifting
CountryShare
United States43.5%
Mexico9.6%
United Kingdom8.4%

See Shapeshifting audiences in other countries

More Mind audiences in United States

Frequently asked questions

How many fans does Shapeshifting have in United States?

Shapeshifting has an estimated audience of 1,253,982 people in United States, concentrated in California and Texas.

What is the gender split and age of Shapeshifting fans?

58.9% of Shapeshifting fans are female, 41.1% are male, with an average age of 36.7 years.

Which brands do Shapeshifting fans like most?

Shapeshifting fans show strongest brand affinity for Barnes & Noble (5.36×), Superman (1.73×), and Bachelor of Business Administration (19.91×) over the country average.

Where do Shapeshifting fans live in United States?

Shapeshifting fans in United States are most concentrated in California (reach 164,655), Texas (reach 119,042), and Florida (reach 89,797). These three regions account for the largest share of the active audience.

What other brands do Shapeshifting fans also like?

Beyond Shapeshifting itself, the audience over-indexes on Superman (1.73×), Bachelor of Business Administration (19.91×), Reddit (1.88×), and Harry Potter (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shapeshifting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.