A data profile of the people who buy, follow and care about Home and garden in India — modelled from more than twelve digital signal sources. Home and garden has an estimated audience of 22,833,865 people in India.
Home and garden has an estimated audience of 22,833,865 people in India. 28.4% are female, 71.6% are male, average age 31.4.
Demographically, the Home and garden audience skews more male with an average age of 31.4, and over-indexes on personality traits such as DIY Mentality, Career Orientation.
The key figures that characterise the Home and garden profile in India.
28.4% are female, 71.6% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 31.4 |
| Estimated audience size | 22,833,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Home and garden audience comes from India.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.28× | |
| Career Orientation | POWER | 1.23× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Community Orientation | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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