A data profile of the people who buy, follow and care about Home and garden in Netherlands — modelled from more than twelve digital signal sources. Home and garden has an estimated audience of 6,829,059 people in Netherlands.
The average Home and garden fan in Netherlands is 41.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, Gelderland.
Top brand affinities include Maisons du Monde, Comptoir des Cotonniers, with strongest over-indexing on Maisons du Monde (1.5× the country average).
Demographically, the Home and garden audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 12 regions tracked by Rascasse.
The typical Home and garden fan in Netherlands is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Maisons du Monde.
The key figures that characterise the Home and garden profile in Netherlands.
59.4% are female, 40.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 41.4 |
| Estimated audience size | 6,829,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Home and garden audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
Where the Home and garden audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~1M | 1.24× | |
| 02 | Flevoland | ~200K | 1.03× | |
| 03 | Zeeland | ~200K | 1.03× | |
| 04 | Drenthe | ~200K | 1.01× | |
| 05 | North Holland | ~1.5M | 1.00× | |
| 06 | Limburg | ~500K | 0.99× | |
| 07 | Friesland | ~300K | 0.99× | |
| 08 | Groningen | ~200K | 0.98× | |
| 09 | Zuid-Holland | ~1.5M | 0.96× | |
| 10 | Overijssel | ~500K | 0.96× | |
| 11 | Utrecht | ~500K | 0.94× | |
| 12 | North Brabant | ~1M | 0.93× |
The strongest cross-interests of the Home and garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comptoir des Cotonniers | Fashion & Accessoires | 1.53× | ||
| 02 | Maisons du Monde | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| DIY Mentality | THRILL | 1.25× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.77× | |
| Indulgence | JOY | 0.86× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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