A data profile of the people who buy, follow and care about Home and garden in Canada — modelled from more than twelve digital signal sources. Home and garden has an estimated audience of 16,090,420 people in Canada.
The average Home and garden fan in Canada is 39.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Demographically, the Home and garden audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The key figures that characterise the Home and garden profile in Canada.
56.9% are female, 43.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 39.0 |
| Estimated audience size | 16,090,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Home and garden audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
Where the Home and garden audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~2.5M | 1.20× | |
| 02 | Ontario | ~8M | 1.16× | |
| 03 | British Columbia | ~2.5M | 1.07× | |
| 04 | Prince Edward Island | ~80K | 1.07× | |
| 05 | Manitoba | ~600K | 1.00× | |
| 06 | Newfoundland and Labrador | ~200K | 0.98× | |
| 07 | Saskatchewan | ~500K | 0.96× | |
| 08 | Nova Scotia | ~500K | 0.96× | |
| 09 | New Brunswick | ~400K | 0.95× | |
| 10 | Quebec | ~3M | 0.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.15× | |
| Extroversion | THRILL | 1.14× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Travelling | THRILL | 0.97× | |
| Spirituality | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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