Home and garden Audience in Canada
Home and garden has an estimated audience of 16,090,420 people in Canada. 56.9% are female, 43.1% are male, average age 39.0. Top regions: Ontario, Quebec, British Columbia.
The average Home and garden fan in Canada is 39.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Demographically, the Home and garden audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Home and garden fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 39.0 |
| Estimated audience size | 16,090,420 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,786,426 | 1.16× |
| Quebec | 3,097,121 | 0.8× |
| British Columbia | 2,587,486 | 1.07× |
| Alberta | 2,388,988 | 1.2× |
| Manitoba | 603,621 | 1.0× |
| Saskatchewan | 491,422 | 0.96× |
| Nova Scotia | 461,324 | 0.96× |
| New Brunswick | 352,385 | 0.95× |
| Newfoundland and Labrador | 239,187 | 0.98× |
| Prince Edward Island | 84,877 | 1.07× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.15 |
| Extroversion | THRILL | 1.14 |
| Indulgence | JOY | 1.08 |
| Urban Lifestyle | OPEN | 1.07 |
| Creativity | OPEN | 1.05 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
See Home and garden audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.