A data profile of the people who buy, follow and care about Home and garden in Norway — modelled from more than twelve digital signal sources. Home and garden has an estimated audience of 2,767,703 people in Norway.
Home and garden has an estimated audience of 2,767,703 people in Norway. 60.0% are female, 40.0% are male, average age 43.7. Top brand affinities: Carbonated water.
Top brand affinities include Carbonated water, with strongest over-indexing on Carbonated water (1.56× the country average).
Demographically, the Home and garden audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Individualism.
The typical Home and garden fan in Norway is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Carbonated water.
The key figures that characterise the Home and garden profile in Norway.
60.0% are female, 40.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.7 |
| Estimated audience size | 2,767,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Home and garden audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Home and garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carbonated water | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.13× | |
| Individualism | JOY | 1.08× | |
| Pet Ownership | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Spirituality | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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