A data profile of the people who buy, follow and care about Home and garden in Denmark — modelled from more than twelve digital signal sources. Home and garden has an estimated audience of 3,070,636 people in Denmark.
Home and garden has an estimated audience of 3,070,636 people in Denmark. 57.9% are female, 42.1% are male, average age 43.6. Top brand affinities: Cross-stitch, BTS, Disney Store, Baccarat.
Top brand affinities include Cross-stitch, BTS, Disney Store, with strongest over-indexing on Cross-stitch (1.55× the country average).
Demographically, the Home and garden audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, DIY Mentality.
The typical Home and garden fan in Denmark is more female, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Cross-stitch.
The key figures that characterise the Home and garden profile in Denmark.
57.9% are female, 42.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.6 |
| Estimated audience size | 3,070,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Home and garden audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Home and garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disney Store | Shopping | 1.81× | ||
| 02 | BTS | Music & Radio | 1.59× | ||
| 03 | Cross-stitch | Home & Garden | 1.55× | ||
| 04 | Baccarat | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.12× | |
| DIY Mentality | THRILL | 1.12× | |
| Spirituality | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.54× | |
| Community Orientation | OPEN | 0.69× | |
| Need for Security | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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