A data profile of the people who buy, follow and care about Home and garden in Belgium — modelled from more than twelve digital signal sources. Home and garden has an estimated audience of 4,836,233 people in Belgium.
The average Home and garden fan in Belgium is 41.2 years old, more female, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, East Flanders, Hainaut.
Demographically, the Home and garden audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The key figures that characterise the Home and garden profile in Belgium.
58.0% are female, 42.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 41.2 |
| Estimated audience size | 4,836,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Home and garden audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 5.9% |
| China | 5.0% |
Where the Home and garden audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~600K | 1.44× | |
| 02 | East Flanders | ~600K | 1.13× | |
| 03 | Luxembourg | ~100K | 1.07× | |
| 04 | Walloon Brabant | ~100K | 1.03× | |
| 05 | Province of Namur | ~200K | 1.00× | |
| 06 | Brussels | ~300K | 0.97× | |
| 07 | Liege | ~400K | 0.95× | |
| 08 | Limburg | ~200K | 0.95× | |
| 09 | Hainaut | ~500K | 0.94× | |
| 10 | West Flanders | ~400K | 0.94× | |
| 11 | Antwerp | ~500K | 0.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.19× | |
| Career Orientation | POWER | 1.15× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.95× | |
| Urban Lifestyle | OPEN | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Home and garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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