Plug-in electric vehicle Audience in Germany
Plug-in electric vehicle has an estimated audience of 316,951 people in Germany. 26.9% are female, 73.1% are male, average age 39.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Motor controller, City car, Government incentives for plug-in electric vehicles, Hatchback, AutoScout24.
The average Plug-in electric vehicle fan in Germany is 39.4 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Motor controller, City car, Government incentives for plug-in electric vehicles, with strongest over-indexing on Motor controller (18.07× the country average). Demographically, the Plug-in electric vehicle audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Plug-in electric vehicle fans
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 39.4 |
| Estimated audience size | 316,951 |
Audience persona
The typical Plug-in electric vehicle fan in Germany is more male, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Motor controller.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 24,264 | 0.56× |
| Bayern | 23,474 | 0.46× |
| Nordrhein-Westfalen | 22,835 | 0.33× |
| Niedersachsen | 22,124 | 0.72× |
| Hessen | 19,598 | 0.81× |
| Rheinland-Pfalz | 17,561 | 1.11× |
| Berlin | 16,148 | 1.14× |
| Sachsen | 13,370 | 0.86× |
| Schleswig-Holstein | 13,160 | 1.16× |
| Hamburg | 9,897 | 1.38× |
| Sachsen-Anhalt | 9,178 | 1.12× |
| Brandenburg | 8,506 | 0.87× |
| Saarland | 8,024 | 2.06× |
| Bremen | 5,906 | 2.18× |
| Thüringen | 4,725 | 0.59× |
| Mecklenburg-Vorpommern | 4,036 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motor controller | 18.07× | Technology & Electronics |
| City car | 8.64× | Cars & Mobility |
| Government incentives for plug-in electric vehicles | 43.06× | Cars & Mobility |
| Hatchback | 6.53× | Cars & Mobility |
| AutoScout24 | 3.94× | Cars & Mobility |
| Electric car | 4.6× | Cars & Mobility |
| Cars (film) | 4.96× | Movies & TV |
| Compact sport utility vehicle | 18.83× | Cars & Mobility |
| Battery electric vehicle | 8.15× | Cars & Mobility |
| Hybrids | 4.9× | Cars & Mobility |
| Electric vehicle network | 11.13× | Cars & Mobility |
| BMW i8 | 17.93× | Cars & Mobility |
| Hybrid electric vehicle | 5.43× | Cars & Mobility |
| Subcompact car | 10.28× | Cars & Mobility |
| Mini sport utility vehicle | 31.4× | Cars & Mobility |
| Software testing | 7.93× | Technology & Electronics |
| Mid-size car | 14.95× | Cars & Mobility |
| Deutsche Bahn | 2.76× | Cars & Mobility |
| Borussia Dortmund | 1.73× | Sports |
| Used car | 3.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.81 |
| Early Adopter Mentality | POWER | 2.81 |
| Sustainability | BALANCE | 2.53 |
| Career Orientation | POWER | 1.59 |
| Patriotism | CONSERVATISM | 1.51 |
| Need for Security | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Germany | 12.1% |
| United Kingdom | 11.7% |
See Plug-in electric vehicle audiences in other countries
- Plug-in electric vehicle — United States
- Plug-in electric vehicle — United Kingdom
- Plug-in electric vehicle — France
- Plug-in electric vehicle — Italy
- Plug-in electric vehicle — Spain
- Plug-in electric vehicle — Brazil
- Plug-in electric vehicle — Japan
- Plug-in electric vehicle — South Korea
- Plug-in electric vehicle — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Plug-in electric vehicle have in Germany?
Plug-in electric vehicle has an estimated audience of 316,951 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Plug-in electric vehicle fans?
26.9% of Plug-in electric vehicle fans are female, 73.1% are male, with an average age of 39.4 years.
Which brands do Plug-in electric vehicle fans like most?
Plug-in electric vehicle fans show strongest brand affinity for Motor controller (18.07×), City car (8.64×), and Government incentives for plug-in electric vehicles (43.06×) over the country average.
Where do Plug-in electric vehicle fans live in Germany?
Plug-in electric vehicle fans in Germany are most concentrated in Baden-Württemberg (reach 24,264), Bayern (reach 23,474), and Nordrhein-Westfalen (reach 22,835). These three regions account for the largest share of the active audience.
What other brands do Plug-in electric vehicle fans also like?
Beyond Plug-in electric vehicle itself, the audience over-indexes on City car (8.64×), Government incentives for plug-in electric vehicles (43.06×), Hatchback (6.53×), and AutoScout24 (3.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plug-in electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.