Rascasse Audience Intelligence

Plug-in electric vehicle Audience in Germany

A data profile of the people who buy, follow and care about Plug-in electric vehicle in Germany — modelled from more than twelve digital signal sources. Plug-in electric vehicle has an estimated audience of 316,951 people in Germany.

#263among Car type in Germany#5979among Topic in Germany#741in Cars & Mobility

The average Plug-in electric vehicle fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motor controller, City car, Government incentives for plug-in electric vehicles, with strongest over-indexing on Motor controller (18.07× the country average).

Demographically, the Plug-in electric vehicle audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plug-in electric vehicle fan in Germany is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Motor controller.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plug-in electric vehicle profile in Germany.

Audience size
317K
in Germany
Gender
26.9%♀
73.1% male
Age
39.4
average years
Country rank
#16643
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plug-in electric vehicle fans

26.9% are female, 73.1% are male, average age 39.4.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Plug-in electric vehicle audience in Germany
MetricValue
Female26.9%
Male73.1%
Average age39.4
Estimated audience size316,951
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Plug-in electric vehicle audience in Germany
Age bracketShare%
16-1924%
20-2918%
30-3915%
40-4918%
50+26%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Plug-in electric vehicle audience comes from Germany.

Worldwide audience distribution share by country for Plug-in electric vehicle
CountryShare
United States21.8%
Germany12.1%
United Kingdom11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plug-in electric vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plug-in electric vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~4K1.04×
02Bremen~3K1.04×
03Hamburg~7K1.03×
04Rheinland-Pfalz~20K1.01×
05Berlin~10K1.01×
06Schleswig-Holstein~10K1.01×
07Sachsen-Anhalt~8K1.01×
08Sachsen~20K0.99×
09Brandenburg~10K0.99×
10Thüringen~8K0.99×
11Mecklenburg-Vorpommern~6K0.99×
12Hessen~20K0.98×
13Niedersachsen~30K0.97×
14Baden-Württemberg~40K0.95×
15Bayern~50K0.94×
16Nordrhein-Westfalen~60K0.93×
Fig. 06

Affinity by region

Affinity by region — Plug-in electric vehicle, Germany
0.93×1.00×1.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plug-in electric vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plug-in electric vehicle audience
#·InterestCategoryAffinity×
01Government incentives for plug-in electric vehiclesCars & Mobility43.06×
02Mini sport utility vehicleCars & Mobility31.40×
03Compact sport utility vehicleCars & Mobility18.83×
04Motor controllerTechnology & Electronics18.07×
05BMW i8Cars & Mobility17.93×
06Mid-size carCars & Mobility14.95×
07Electric vehicle networkCars & Mobility11.13×
08Subcompact carCars & Mobility10.28×
09City carCars & Mobility8.64×
10Battery electric vehicleCars & Mobility8.15×
11Software testingTechnology & Electronics7.93×
12HatchbackCars & Mobility6.53×
13Hybrid electric vehicleCars & Mobility5.43×
14Cars (film)Movies & TV4.96×
15HybridsCars & Mobility4.90×
16Electric carCars & Mobility4.60×
17AutoScout24Cars & Mobility3.94×
18Used carCars & Mobility3.58×
19Deutsche BahnCars & Mobility2.76×
20dB’sMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plug-in electric vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plug-in electric vehicle audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.46×
PatriotismCONSERVATISM2.39×
Family OrientationCONSERVATISM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plug-in electric vehicle audience · Rather not
TraitClusterDeviationScore
IndividualismJOY1.02×
ExtroversionTHRILL1.25×
MindfulnessBALANCE1.31×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plug-in electric vehicle have in Germany?

Plug-in electric vehicle has an estimated audience of 316,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plug-in electric vehicle fans?

26.9% of Plug-in electric vehicle fans are female, 73.1% are male, with an average age of 39.4 years.

03

Which brands do Plug-in electric vehicle fans like most?

Plug-in electric vehicle fans show strongest brand affinity for Motor controller (18.07×), City car (8.64×), and Government incentives for plug-in electric vehicles (43.06×) over the country average.

04

Where do Plug-in electric vehicle fans live in Germany?

Plug-in electric vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Plug-in electric vehicle fans also like?

Beyond Plug-in electric vehicle itself, the audience over-indexes on City car (8.64×), Government incentives for plug-in electric vehicles (43.06×), Hatchback (6.53×), and AutoScout24 (3.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Plug-in electric vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plug-in electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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