Rascasse Audience Intelligence

Plug-in electric vehicle Audience in United States

A data profile of the people who buy, follow and care about Plug-in electric vehicle in United States — modelled from more than twelve digital signal sources. Plug-in electric vehicle has an estimated audience of 573,582 people in United States.

#244among Car type in United States#10831among Topic in United States#974in Cars & Mobility

The average Plug-in electric vehicle fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plug-in electric vehicle profile in United States.

Audience size
574K
in United States
Gender
15.4%♀
84.6% male
Age
40.9
average years
Country rank
#33745
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plug-in electric vehicle fans

15.4% are female, 84.6% are male, average age 40.9.

Fig. 02

Gender split

15.4%
Female
84.6%
Male
Demographic split for Plug-in electric vehicle audience in United States
MetricValue
Female15.4%
Male84.6%
Average age40.9
Estimated audience size573,582
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Plug-in electric vehicle audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Plug-in electric vehicle audience comes from United States.

Worldwide audience distribution share by country for Plug-in electric vehicle
CountryShare
United States21.8%
Germany12.1%
United Kingdom11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plug-in electric vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Plug-in electric vehicle fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.30×
02California~80K1.25×
03Vermont~1K1.13×
04Washington~10K1.09×
05North Dakota~1K1.09×
06South Dakota~1K1.07×
07Montana~2K1.06×
08Utah~5K1.05×
09Minnesota~8K1.03×
10Oregon~7K1.03×
11Delaware~2K1.03×
12Kansas~5K1.02×
13Maine~2K1.02×
14Rhode Island~2K1.02×
15Idaho~3K1.00×
16West Virginia~3K1.00×
17New Hampshire~2K1.00×
18Washington, District of Columbia~2K1.00×
19Nebraska~3K0.99×
20Hawaii~2K0.99×
21Colorado~9K0.98×
22New Mexico~3K0.98×
23Kentucky~7K0.97×
24Nevada~5K0.97×
25Mississippi~5K0.97×
26Iowa~5K0.97×
27Arkansas~5K0.97×
28Oklahoma~6K0.96×
29Louisiana~7K0.95×
30Connecticut~5K0.95×
31Maryland~9K0.94×
32Wisconsin~8K0.94×
33Indiana~10K0.93×
34Missouri~9K0.93×
35Alabama~7K0.93×
36Virginia~10K0.92×
37Arizona~10K0.92×
38South Carolina~8K0.92×
39Massachusetts~10K0.91×
40Tennessee~10K0.90×
41North Carolina~20K0.89×
42Michigan~10K0.89×
43Georgia~20K0.88×
44Pennsylvania~20K0.87×
45Illinois~20K0.87×
46Ohio~20K0.87×
47New Jersey~10K0.87×
48New York~30K0.80×
49Florida~30K0.79×
50Texas~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Plug-in electric vehicle, United States
0.78×1.00×1.30×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Plug-in electric vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plug-in electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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