Quality assurance Audience in Germany
Quality assurance has an estimated audience of 733,107 people in Germany. 44.8% are female, 55.2% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eden Lake, Ma Mère, Christmas Gift, Low-carbon emission, CAC 40.
The average Quality assurance fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eden Lake, Ma Mère, Christmas Gift, with strongest over-indexing on Eden Lake (28.37× the country average). Demographically, the Quality assurance audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Quality assurance fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 41.4 |
| Estimated audience size | 733,107 |
Audience persona
The typical Quality assurance fan in Germany is more male, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,100 | 1.14× |
| Bayern | 142,068 | 1.21× |
| Baden-Württemberg | 114,496 | 1.14× |
| Hessen | 98,354 | 1.76× |
| Niedersachsen | 60,781 | 0.85× |
| Berlin | 51,021 | 1.56× |
| Rheinland-Pfalz | 34,542 | 0.94× |
| Sachsen | 29,782 | 0.83× |
| Schleswig-Holstein | 22,950 | 0.87× |
| Hamburg | 20,533 | 1.24× |
| Brandenburg | 18,629 | 0.82× |
| Thüringen | 13,813 | 0.74× |
| Sachsen-Anhalt | 12,710 | 0.67× |
| Mecklenburg-Vorpommern | 8,735 | 0.62× |
| Saarland | 6,626 | 0.74× |
| Bremen | 5,452 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 28.37× | Movies & TV |
| Ma Mère | 26.78× | Movies & TV |
| Christmas Gift | 2.23× | Kids & Family |
| Low-carbon emission | 8.13× | Politics & Society |
| CAC 40 | 1.82× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Intraocular lens | 10.52× | Health |
| Unique Gifts | 1.52× | Shopping |
| Samanyolu Haber | 4.71× | Movies & TV |
| Birthday Gifts | 1.53× | Kids & Family |
| Video izle | 2.69× | |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Emma Swan | 20× | Movies & TV |
| Golem | 2.3× | Technology & Electronics |
| Home Delivery | 1.94× | Food & Beverages |
| KLIX (AM) | 1.61× | Music & Radio |
| Metamorphoses | 1.98× | Literature |
| Emil Nolde | 2.9× | Arts & Culture |
| Keeper (password manager) | 2.29× | Technology & Electronics |
| Coworking | 2.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.18 |
| Need for Security | CONSERVATISM | 2.56 |
| Early Adopter Mentality | POWER | 1.7 |
| Indulgence | JOY | 1.6 |
| Family Orientation | CONSERVATISM | 1.55 |
| Career Orientation | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| India | 10.8% |
| Taiwan | 9.0% |
See Quality assurance audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quality assurance have in Germany?
Quality assurance has an estimated audience of 733,107 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quality assurance fans?
44.8% of Quality assurance fans are female, 55.2% are male, with an average age of 41.4 years.
Which brands do Quality assurance fans like most?
Quality assurance fans show strongest brand affinity for Eden Lake (28.37×), Ma Mère (26.78×), and Christmas Gift (2.23×) over the country average.
Where do Quality assurance fans live in Germany?
Quality assurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,100), Bayern (reach 142,068), and Baden-Württemberg (reach 114,496). These three regions account for the largest share of the active audience.
What other brands do Quality assurance fans also like?
Beyond Quality assurance itself, the audience over-indexes on Ma Mère (26.78×), Christmas Gift (2.23×), Low-carbon emission (8.13×), and CAC 40 (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quality assurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.