Rascasse Audience Intelligence

Quality assurance Audience in Germany

A data profile of the people who buy, follow and care about Quality assurance in Germany — modelled from more than twelve digital signal sources. Quality assurance has an estimated audience of 733,107 people in Germany.

#3775among Topic in Germany#693in Business & Career

The average Quality assurance fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Computer security, GitHub, Information security, with strongest over-indexing on Computer security (16.13× the country average).

Demographically, the Quality assurance audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Quality assurance fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Computer security.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quality assurance profile in Germany.

Audience size
733K
in Germany
Gender
44.8%♀
55.2% male
Age
41.4
average years
Country rank
#8528
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quality assurance fans

44.8% are female, 55.2% are male, average age 41.4.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Quality assurance audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age41.4
Estimated audience size733,107
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Quality assurance audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3925%
40-4926%
50+20%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Quality assurance audience comes from Germany.

Worldwide audience distribution share by country for Quality assurance
CountryShare
United States13.2%
India10.8%
Taiwan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quality assurance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Quality assurance fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.72×
02Berlin~50K1.46×
03Hamburg~20K1.21×
04Bayern~100K1.17×
05Baden-Württemberg~100K1.11×
06Nordrhein-Westfalen~200K1.10×
07Rheinland-Pfalz~30K0.94×
08Bremen~6K0.93×
09Schleswig-Holstein~20K0.88×
10Saarland~8K0.88×
11Niedersachsen~60K0.86×
12Sachsen~30K0.85×
13Brandenburg~20K0.84×
14Thüringen~20K0.83×
15Sachsen-Anhalt~10K0.78×
16Mecklenburg-Vorpommern~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Quality assurance, Germany
0.73×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quality assurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quality assurance audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility34.57×
02Data visualizationTechnology & Electronics29.32×
03MechatronicsBusiness & Career26.69×
045GTechnology & Electronics26.19×
05Food bankPolitics & Society20.80×
06TrenitaliaCars & Mobility20.00×
07VuelingTravel & Leisure19.54×
08Connected carCars & Mobility19.53×
09GitHubInternet & Social Media19.23×
10Toyota PriusCars & Mobility17.14×
11Computer securityBusiness & Career16.13×
12Information securityBusiness & Career15.06×
13Discount cardShopping12.77×
14BMW i3Cars & Mobility10.48×
15PaybackShopping10.38×
16RoboticsTechnology & Electronics9.47×
17Data scienceBusiness & Career8.98×
18Plug-in hybridCars & Mobility5.13×
19Renewable energyBusiness & Career4.40×
20FC Bayern MunichSports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quality assurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quality assurance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.46×
Price SensitivityPREMIUM3.25×
Early Adopter MentalityPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quality assurance audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Sports ActivityPOWER0.83×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quality assurance have in Germany?

Quality assurance has an estimated audience of 733,107 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Quality assurance fans?

44.8% of Quality assurance fans are female, 55.2% are male, with an average age of 41.4 years.

03

Which brands do Quality assurance fans like most?

Quality assurance fans show strongest brand affinity for Computer security (16.13×), GitHub (19.23×), and Information security (15.06×) over the country average.

04

Where do Quality assurance fans live in Germany?

Quality assurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Quality assurance fans also like?

Beyond Quality assurance itself, the audience over-indexes on GitHub (19.23×), Information security (15.06×), BMW i8 (34.57×), and Payback (10.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Quality assurance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Quality assurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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