Rascasse Audience Intelligence

Total quality management Audience in United States

A data profile of the people who buy, follow and care about Total quality management in United States — modelled from more than twelve digital signal sources. Total quality management has an estimated audience of 203,985 people in United States.

#15100among Topic in United States#3559in Business & Career

The average Total quality management fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Knowledge management, FIFA Club World Cup, Web server, with strongest over-indexing on Knowledge management (193.34× the country average).

Demographically, the Total quality management audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Total quality management fan in United States is balanced, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Knowledge management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Total quality management profile in United States.

Audience size
204K
in United States
Gender
49.1%♀
50.9% male
Age
37.0
average years
Country rank
#58194
Topic in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Total quality management fans

49.1% are female, 50.9% are male, average age 37.0.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Total quality management audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.0
Estimated audience size203,985
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Total quality management audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3919%
40-4921%
50+16%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Total quality management audience comes from United States.

Worldwide audience distribution share by country for Total quality management
CountryShare
Germany21.9%
Brazil20.2%
United States6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Total quality management audience in United States is strongest.

Fig. 05

Top regions by affinity

Total quality management fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~7K1.39×
02Vermont<1K1.34×
03New York~10K1.27×
04Oregon~3K1.26×
05Indiana~4K1.12×
06Alaska<1K1.11×
07South Carolina~3K1.10×
08North Dakota<1K1.07×
09Ohio~7K1.05×
10Rhode Island<1K1.05×
11South Dakota<1K1.05×
12Utah~2K1.04×
13Washington, District of Columbia<1K1.04×
14North Carolina~6K1.02×
15Delaware<1K1.01×
16Texas~20K1.00×
17Montana<1K1.00×
18Michigan~5K0.99×
19Alabama~3K0.99×
20Georgia~6K0.98×
21Maryland~3K0.98×
22West Virginia<1K0.98×
23Arkansas~2K0.97×
24Kansas~2K0.97×
25Idaho<1K0.97×
26Nebraska<1K0.97×
27New Hampshire<1K0.97×
28Arizona~4K0.96×
29Tennessee~4K0.96×
30Massachusetts~4K0.95×
31Colorado~3K0.95×
32Louisiana~2K0.95×
33Iowa~2K0.95×
34Maine<1K0.95×
35Oklahoma~2K0.94×
36Hawaii<1K0.94×
37Kentucky~2K0.93×
38Mississippi~2K0.93×
39Minnesota~3K0.92×
40New Mexico<1K0.92×
41Pennsylvania~6K0.91×
42Wisconsin~3K0.90×
43Florida~10K0.89×
44Missouri~3K0.89×
45California~20K0.88×
46Illinois~6K0.88×
47Connecticut~2K0.88×
48New Jersey~5K0.87×
49Nevada~2K0.87×
50Washington~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Total quality management, United States
0.86×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Total quality management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Total quality management audience
#·InterestCategoryAffinity×
01Knowledge managementBusiness & Career193.34×
02Konica MinoltaTechnology & Electronics76.76×
03FujitsuTechnology & Electronics67.74×
04Bandidos Motorcycle ClubCars & Mobility64.27×
05Real SociedadSports55.39×
06Deportivo AlavésSports50.57×
07VfL WolfsburgSports48.11×
08FIFA Club World CupSports38.49×
09Lyric poetryLiterature35.93×
10RicohTechnology & Electronics31.44×
11Sevilla FCSports23.78×
12Atlético MadridSports17.57×
13Web serverTechnology & Electronics15.91×
14HandballSports15.23×
15ShrekMovies & TV13.04×
16Milwaukee BrewersSports5.82×
17DiaryKids & Family5.44×
18Las VegasTravel & Leisure4.18×
19Real Madrid Club de FútbolSports3.81×
20FIFA World CupSports2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Total quality management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Total quality management audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.43×
Need for SecurityCONSERVATISM1.86×
Urban LifestyleOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Total quality management audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
SustainabilityBALANCE0.52×
Quality AwarenessPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Total quality management have in United States?

Total quality management has an estimated audience of 203,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Total quality management fans?

49.1% of Total quality management fans are female, 50.9% are male, with an average age of 37.0 years.

03

Which brands do Total quality management fans like most?

Total quality management fans show strongest brand affinity for Knowledge management (193.34×), FIFA Club World Cup (38.49×), and Web server (15.91×) over the country average.

04

Where do Total quality management fans live in United States?

Total quality management fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Total quality management fans also like?

Beyond Total quality management itself, the audience over-indexes on FIFA Club World Cup (38.49×), Web server (15.91×), Lyric poetry (35.93×), and Real Sociedad (55.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Total quality management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Total quality management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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