Rascasse Audience Intelligence

John Deere (inventor) Audience in United States

A data profile of the people who buy, follow and care about John Deere (inventor) in United States — modelled from more than twelve digital signal sources. John Deere (inventor) has an estimated audience of 4,015,006 people in United States.

#1012among Person in United States#299in Cars & Mobility

John Deere (inventor) fans in United States are concentrated in Texas, with strong brand affinity for Lawn mower.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lawn mower, Peugeot, Tractor Supply Company, with strongest over-indexing on Lawn mower (9.36× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Deere (inventor) fan in United States shows strong Patriotism tendencies and a notable affinity for Lawn mower.

Category: Cars & Mobility · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Deere (inventor) profile in United States.

Audience size
4M
in United States
Country rank
#8034
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Deere (inventor) fans

Fig. 02

Gender split

Demographic split for John Deere (inventor) audience in United States
MetricValue
Estimated audience size4,015,006
Fig. 04

Worldwide distribution

30.5%

of the worldwide John Deere (inventor) audience comes from United States.

Worldwide audience distribution share by country for John Deere (inventor)
CountryShare
United States30.5%
Brazil9.6%
India8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Deere (inventor) audience in United States is strongest.

Fig. 05

Top regions by affinity

John Deere (inventor) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~100K3.71×
02North Dakota~30K2.87×
03South Dakota~20K1.94×
04Nebraska~40K1.69×
05Vermont~10K1.65×
06Maine~30K1.52×
07Wisconsin~100K1.43×
08Minnesota~100K1.43×
09Arkansas~50K1.33×
10Kansas~50K1.33×
11Mississippi~50K1.30×
12West Virginia~30K1.29×
13Indiana~100K1.28×
14Missouri~90K1.20×
15Alabama~80K1.18×
16Montana~20K1.16×
17Kentucky~70K1.11×
18New Hampshire~20K1.08×
19Oklahoma~60K1.07×
20Wyoming~8K1.07×
21Illinois~200K1.01×
22Tennessee~100K1.01×
23North Carolina~100K0.98×
24Michigan~100K0.97×
25Louisiana~60K0.97×
26South Carolina~70K0.93×
27Idaho~20K0.90×
28Ohio~100K0.84×
29Pennsylvania~100K0.81×
30Texas~300K0.80×
31Georgia~100K0.79×
32Virginia~90K0.73×
33Connecticut~30K0.70×
34Oregon~40K0.63×
35Alaska~7K0.62×
36Washington~60K0.61×
37New Mexico~10K0.61×
38Colorado~50K0.60×
39Massachusetts~50K0.57×
40Rhode Island~9K0.57×
41Delaware~8K0.56×
42New York~100K0.55×
43Maryland~40K0.53×
44Florida~200K0.52×
45Utah~20K0.50×
46New Jersey~50K0.41×
47Arizona~40K0.41×
48California~200K0.36×
49Hawaii~7K0.35×
50Nevada~10K0.30×
Fig. 06

Affinity by region

Affinity by region — John Deere (inventor), United States
0.30×1.00×3.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Deere (inventor) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Deere (inventor) audience
#·InterestCategoryAffinity×
01Farming SimulatorGames37.10×
02PeugeotCars & Mobility18.99×
03Massey FergusonCars & Mobility17.59×
04Škoda AutoCars & Mobility17.09×
05BulldozerCars & Mobility11.10×
06KubotaCars & Mobility10.36×
07Lawn mowerHome & Garden9.36×
08ExcavatorCars & Mobility8.69×
09Rural KingHome & Garden7.41×
10Tractor Supply CompanyShopping6.40×
11LoggingTechnology & Electronics5.65×
12Diesel engineCars & Mobility5.53×
13Discount TireShopping5.00×
14Hardware storeHome & Garden4.31×
15CarGurusCars & Mobility3.74×
16MenardsHome & Garden3.38×
17AuctionShopping3.27×
18Ace HardwareHome & Garden3.24×
19AutoZoneCars & Mobility2.63×
20LivestockPets & Animals2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Deere (inventor) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Deere (inventor) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.63×
Need for SecurityCONSERVATISM2.20×
DIY MentalityTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Deere (inventor) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for John Deere (inventor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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