Cycling team Audience in United States

Cycling team has an estimated audience of 2,903,525 people in United States. 27.8% are female, 72.2% are male, average age 36.7. Top regions: California, New York, Texas. Top brand affinities: Shimano, Tour de France, Peter Sagan, Touring motorcycle, Sustainable transport.

The average Cycling team fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Shimano, Tour de France, Peter Sagan, with strongest over-indexing on Shimano (29.41× the country average). Demographically, the Cycling team audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Cycling team fans

Demographic split for Cycling team audience in United States
MetricValue
Female27.8%
Male72.2%
Average age36.7
Estimated audience size2,903,525

Audience persona

The typical Cycling team fan in United States is more male, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Shimano.

Top regions in United States

Top regions ranked by reach for Cycling team in United States
RegionReachAffinity
California114,8580.36×
New York56,2730.35×
Texas46,0790.18×
Kentucky39,4881.08×
Florida38,2850.19×
Virginia35,4040.5×
Louisiana29,3300.78×
Arkansas29,3061.23×
Oklahoma28,6600.89×
Missouri28,4290.61×
Illinois27,6650.29×
Pennsylvania27,6520.28×
Alabama27,3020.67×
Indiana27,2570.51×
West Virginia27,2332.01×
Michigan27,0620.36×
Tennessee26,0100.45×
South Carolina25,8240.59×
North Carolina25,3450.29×
Ohio25,2420.28×
Kansas25,1541.1×
Idaho25,1481.73×
Georgia25,1400.28×
Washington24,8950.43×
Hawaii24,0231.92×
Iowa23,8801×
Montana23,6912.94×
South Dakota23,3833.48×
Wisconsin23,0720.53×
Maryland22,8970.46×
New Jersey22,8420.31×
New Hampshire22,4391.96×
Arizona22,2190.37×
Massachusetts22,1030.39×
Nebraska21,9721.51×
Connecticut21,9390.75×
New Mexico21,8581.5×
Nevada21,7870.78×
Rhode Island21,6672.34×
Maine21,6542.08×
Colorado21,5160.47×
Oregon21,5090.65×
Utah21,3800.82×
Vermont21,3114.18×
Minnesota20,6140.5×
Washington, District of Columbia14,0101.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cycling team audience
BrandAffinityCategory
Shimano29.41×Cars & Mobility
Tour de France20×Sports
Peter Sagan92.86×Sports
Touring motorcycle11.74×Cars & Mobility
Sustainable transport11.47×Cars & Mobility
Bicycle helmet21.88×Cars & Mobility
Motorcycle accessories8.25×Cars & Mobility
Planet Fitness3.54×Sports
Supermoto15.66×Cars & Mobility
FC Bayern Munich5.85×Sports
Cruiser (motorcycle)10.49×Cars & Mobility
Alpine skiing5.35×Sports
Bass guitar3.56×Music & Radio
Standup paddleboarding6.24×Sports
Arc'teryx9.22×Fashion & Accessoires
Extreme sport4.45×Sports
Café racer13.82×Cars & Mobility
Custom motorcycle5.35×Cars & Mobility
Diaper bag3.91×Kids & Family
Patagonia4.89×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cycling team audience
TraitClusterScore
Luxury OrientationPREMIUM2.17
Sports ActivityPOWER1.98
SustainabilityBALANCE1.89
Design AffinityPREMIUM1.76
Risk AppetiteTHRILL1.71
TravellingTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Cycling team
CountryShare
United States14.4%
Germany9.5%
Japan8.6%

See Cycling team audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Cycling team have in United States?

Cycling team has an estimated audience of 2,903,525 people in United States, concentrated in California and New York.

What is the gender split and age of Cycling team fans?

27.8% of Cycling team fans are female, 72.2% are male, with an average age of 36.7 years.

Which brands do Cycling team fans like most?

Cycling team fans show strongest brand affinity for Shimano (29.41×), Tour de France (20×), and Peter Sagan (92.86×) over the country average.

Where do Cycling team fans live in United States?

Cycling team fans in United States are most concentrated in California (reach 114,858), New York (reach 56,273), and Texas (reach 46,079). These three regions account for the largest share of the active audience.

What other brands do Cycling team fans also like?

Beyond Cycling team itself, the audience over-indexes on Tour de France (20×), Peter Sagan (92.86×), Touring motorcycle (11.74×), and Sustainable transport (11.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cycling team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.