Rascasse Audience Intelligence

Marina Audience in United States

A data profile of the people who buy, follow and care about Marina in United States — modelled from more than twelve digital signal sources. Marina has an estimated audience of 7,853,548 people in United States.

#112among Touchpoint in United States#384in Travel & Leisure

The average Marina fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Personal water craft, JetBlue, Motorboat, with strongest over-indexing on Personal water craft (8.85× the country average).

Demographically, the Marina audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marina fan in United States is more male, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Personal water craft.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marina profile in United States.

Audience size
7.9M
in United States
Gender
34.0%♀
66.0% male
Age
39.3
average years
Country rank
#4508
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marina fans

34.0% are female, 66.0% are male, average age 39.3.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Marina audience in United States
MetricValue
Female34.0%
Male66.0%
Average age39.3
Estimated audience size7,853,548
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Marina audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Marina audience comes from United States.

Worldwide audience distribution share by country for Marina
CountryShare
United States18.4%
Italy6.9%
Egypt5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marina audience in United States is strongest.

Fig. 05

Top regions by affinity

Marina fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M1.88×
02Virginia~300K1.43×
03California~1M1.41×
04Maryland~200K1.40×
05Tennessee~200K1.38×
06Vermont~20K1.35×
07Washington~200K1.34×
08Rhode Island~30K1.31×
09Maine~40K1.29×
10South Carolina~200K1.28×
11North Carolina~300K1.21×
12Michigan~200K1.20×
13Connecticut~90K1.15×
14New York~500K1.14×
15New Hampshire~40K1.14×
16Alabama~100K1.09×
17Washington, District of Columbia~20K1.06×
18Delaware~20K1.05×
19New Jersey~200K1.04×
20Georgia~200K1.02×
21Oklahoma~90K1.02×
22Wyoming~10K1.02×
23Alaska~20K1.00×
24Oregon~90K0.98×
25Massachusetts~100K0.97×
26Kentucky~100K0.97×
27Arkansas~60K0.94×
28Ohio~200K0.93×
29Missouri~100K0.93×
30Minnesota~100K0.93×
31Colorado~100K0.91×
32Texas~600K0.90×
33Wisconsin~100K0.90×
34Illinois~200K0.89×
35Indiana~100K0.89×
36Hawaii~30K0.89×
37Kansas~50K0.88×
38Pennsylvania~200K0.85×
39Arizona~100K0.85×
40Louisiana~90K0.85×
41New Mexico~30K0.78×
42Montana~20K0.78×
43West Virginia~30K0.77×
44Nevada~60K0.76×
45Mississippi~50K0.76×
46Idaho~30K0.75×
47Utah~50K0.72×
48Iowa~50K0.70×
49Nebraska~20K0.63×
50South Dakota~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Marina, United States
0.58×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marina audience
#·InterestCategoryAffinity×
01SiaMusic & Radio9.47×
02Boat showTravel & Leisure9.05×
03Personal water craftCars & Mobility8.85×
04MotorboatCars & Mobility6.46×
05JetBlueTravel & Leisure4.89×
06Alaska AirlinesTravel & Leisure4.78×
07Jet skiSports4.33×
08WakeboardingSports4.31×
09Industrial engineeringBusiness & Career4.21×
10Sportsman's WarehouseShopping3.68×
11Seaside resortTravel & Leisure3.66×
12Golf ChannelSports2.64×
13Tractor Supply CompanyShopping2.50×
14CarpentryHome & Garden2.38×
15Diaper bagKids & Family2.34×
16Luxury real estateBusiness & Career2.29×
17Planet FitnessSports2.23×
18Real propertyHome & Garden2.13×
19Bass guitarMusic & Radio1.96×
20InnovationBusiness & Career1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marina audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.88×
PatriotismCONSERVATISM1.83×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marina audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
MindfulnessBALANCE0.82×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marina have in United States?

Marina has an estimated audience of 7,853,548 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Marina fans?

34.0% of Marina fans are female, 66.0% are male, with an average age of 39.3 years.

03

Which brands do Marina fans like most?

Marina fans show strongest brand affinity for Personal water craft (8.85×), JetBlue (4.89×), and Motorboat (6.46×) over the country average.

04

Where do Marina fans live in United States?

Marina fans in United States are most concentrated in California (reach ~1M), Florida (reach ~1M), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Marina fans also like?

Beyond Marina itself, the audience over-indexes on JetBlue (4.89×), Motorboat (6.46×), Alaska Airlines (4.78×), and Boat show (9.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Marina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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