Marina Audience in United States

Marina has an estimated audience of 7,853,548 people in United States. 34.0% are female, 66.0% are male, average age 39.3. Top regions: Florida, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Marina fan in United States is 39.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Marina audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Marina fans

Demographic split for Marina audience in United States
MetricValue
Female34.0%
Male66.0%
Average age39.3
Estimated audience size7,853,548

Audience persona

The typical Marina fan in United States is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Marina in United States
RegionReachAffinity
Florida1,090,5712.05×
California1,075,6591.25×
Texas619,5700.92×
New York532,1851.21×
North Carolina312,8891.32×
Virginia295,9471.55×
Georgia260,0381.07×
Michigan254,4461.24×
Illinois243,6390.93×
Tennessee233,3891.48×
Pennsylvania226,5180.86×
Washington224,4591.42×
New Jersey220,8781.11×
Ohio214,5820.89×
Maryland200,5421.49×
South Carolina159,9301.35×
Massachusetts152,8540.99×
Indiana133,4100.93×
Arizona132,5990.83×
Alabama124,8361.14×
Missouri121,6180.96×
Colorado112,5560.91×
Minnesota103,9920.92×
Kentucky98,3911×
Wisconsin96,5810.82×
Connecticut93,2511.18×
Louisiana88,9660.88×
Oklahoma88,9011.02×
Oregon85,8820.95×
Nevada58,3220.77×
Arkansas57,5310.89×
Kansas49,8400.81×
Utah46,9990.67×
Mississippi46,1000.71×
Iowa43,3940.67×
Maine34,5611.23×
New Hampshire34,2001.11×
Hawaii31,0970.92×
Rhode Island29,5591.18×
New Mexico28,9270.73×
Idaho28,4500.72×
West Virginia25,6640.7×
Washington, District of Columbia25,2631.07×
Nebraska23,8670.61×
Delaware23,2431.07×
Vermont17,9561.3×
Alaska15,4010.92×
Montana13,9850.64×
South Dakota8,2830.46×
North Dakota7,9670.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marina audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.5×Sports
Personal water craft10.44×Cars & Mobility
Motorboat7.48×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Alaska Airlines5.05×Travel & Leisure
JetBlue4.62×Travel & Leisure
Diaper bag4.27×Kids & Family
Boat show9.53×Travel & Leisure
Sia13.26×Music & Radio
Bass guitar3.11×Music & Radio
Clarinet4.87×Music & Radio
Saxophone4.8×Music & Radio
Wakeboarding4.51×Sports
Funko5.25×Kids & Family
Standup paddleboarding4.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marina audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
Quality AwarenessPREMIUM1.62
Career OrientationPOWER1.57
TravellingTHRILL1.55
Risk AppetiteTHRILL1.48
DIY MentalityTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Marina
CountryShare
United States18.4%
Italy6.9%
Egypt5.2%

See Marina audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Marina have in United States?

Marina has an estimated audience of 7,853,548 people in United States, concentrated in Florida and California.

What is the gender split and age of Marina fans?

34.0% of Marina fans are female, 66.0% are male, with an average age of 39.3 years.

Which brands do Marina fans like most?

Marina fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Marina fans live in United States?

Marina fans in United States are most concentrated in Florida (reach 1,090,571), California (reach 1,075,659), and Texas (reach 619,570). These three regions account for the largest share of the active audience.

What other brands do Marina fans also like?

Beyond Marina itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.