Rascasse Audience Intelligence

Marina Audience in Germany

A data profile of the people who buy, follow and care about Marina in Germany — modelled from more than twelve digital signal sources. Marina has an estimated audience of 2,003,663 people in Germany.

#90among Touchpoint in Germany#267in Travel & Leisure

The average Marina fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorboat, Luxury yacht, Sailing, with strongest over-indexing on Motorboat (14.1× the country average).

Demographically, the Marina audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marina fan in Germany is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorboat.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marina profile in Germany.

Audience size
2M
in Germany
Gender
37.5%♀
62.5% male
Age
38.9
average years
Country rank
#3352
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marina fans

37.5% are female, 62.5% are male, average age 38.9.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Marina audience in Germany
MetricValue
Female37.5%
Male62.5%
Average age38.9
Estimated audience size2,003,663
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Marina audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Marina audience comes from Germany.

Worldwide audience distribution share by country for Marina
CountryShare
United States18.4%
Italy6.9%
Egypt5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marina audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marina fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.52×
02Hamburg~70K1.45×
03Schleswig-Holstein~90K1.21×
04Berlin~100K1.11×
05Bayern~400K1.10×
06Brandenburg~70K1.09×
07Niedersachsen~200K1.06×
08Sachsen-Anhalt~50K1.05×
09Hessen~200K1.04×
10Bremen~20K0.94×
11Nordrhein-Westfalen~400K0.91×
12Baden-Württemberg~200K0.90×
13Sachsen~90K0.90×
14Thüringen~50K0.90×
15Rheinland-Pfalz~80K0.81×
16Saarland~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Marina, Germany
0.70×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marina audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility14.10×
02Boat showTravel & Leisure12.12×
03SailboatTravel & Leisure9.45×
04Personal water craftCars & Mobility9.21×
05Truck camperCars & Mobility7.08×
06SailingSports6.99×
07Luxury yachtTravel & Leisure6.58×
08SnorkelingSports4.25×
09OmegaFashion & Accessoires4.21×
10Scuba divingTravel & Leisure3.85×
11WindsurfingSports3.79×
12Ski resortTravel & Leisure2.93×
13SkyscannerTravel & Leisure2.93×
14Robert RedfordMovies & TV2.57×
15CarpentryHome & Garden2.22×
16LodgingTravel & Leisure2.15×
17Modern architectureArts & Culture2.01×
18ImmoScout24Home & Garden1.79×
19TagesschauMovies & TV1.62×
20FRITZ!BoxTechnology & Electronics1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marina audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.03×
Quality AwarenessPREMIUM2.02×
Risk AppetiteTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marina audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Family OrientationCONSERVATISM0.89×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marina have in Germany?

Marina has an estimated audience of 2,003,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marina fans?

37.5% of Marina fans are female, 62.5% are male, with an average age of 38.9 years.

03

Which brands do Marina fans like most?

Marina fans show strongest brand affinity for Motorboat (14.1×), Luxury yacht (6.58×), and Sailing (6.99×) over the country average.

04

Where do Marina fans live in Germany?

Marina fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Marina fans also like?

Beyond Marina itself, the audience over-indexes on Luxury yacht (6.58×), Sailing (6.99×), Personal water craft (9.21×), and Truck camper (7.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Marina audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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