Marina Audience in Germany
Marina has an estimated audience of 2,003,663 people in Germany. 37.5% are female, 62.5% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Building insulation, Goes, Unique Gifts, Urban horticulture, Alaska.
The average Marina fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Building insulation, Goes, Unique Gifts, with strongest over-indexing on Building insulation (9.09× the country average). Demographically, the Marina audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Marina fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 38.9 |
| Estimated audience size | 2,003,663 |
Audience persona
The typical Marina fan in Germany is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 420,841 | 0.96× |
| Bayern | 358,351 | 1.11× |
| Baden-Württemberg | 259,598 | 0.95× |
| Niedersachsen | 181,437 | 0.93× |
| Hessen | 170,719 | 1.12× |
| Berlin | 107,449 | 1.2× |
| Sachsen | 91,164 | 0.93× |
| Rheinland-Pfalz | 81,971 | 0.82× |
| Schleswig-Holstein | 79,587 | 1.11× |
| Hamburg | 68,861 | 1.52× |
| Brandenburg | 67,166 | 1.08× |
| Thüringen | 45,848 | 0.9× |
| Mecklenburg-Vorpommern | 42,562 | 1.11× |
| Sachsen-Anhalt | 40,809 | 0.79× |
| Saarland | 15,059 | 0.61× |
| Bremen | 14,862 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 9.09× | Home & Garden |
| Goes | 1.55× | Travel & Leisure |
| Unique Gifts | 1.6× | Shopping |
| Urban horticulture | 1.61× | Home & Garden |
| Alaska | 3.24× | Travel & Leisure |
| Christmas Gift | 1.51× | Kids & Family |
| Google Analytics | 2.14× | Internet & Social Media |
| Nurse education | 1.86× | Kids & Family |
| Hypertext | 1.82× | Technology & Electronics |
| Tuscany | 2.87× | Travel & Leisure |
| Golden Gate | 3.24× | Games |
| Home Delivery | 1.58× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.72× | Music & Radio |
| Hatten | 3.05× | Travel & Leisure |
| Minnesota | 3.31× | Travel & Leisure |
| Sailor | 2.59× | Travel & Leisure |
| Jura Mountains | 2.84× | Travel & Leisure |
| Google Home | 2.77× | Technology & Electronics |
| Cachorro | 1.69× | Pets & Animals |
| Coworking | 1.9× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.09 |
| Indulgence | JOY | 1.62 |
| Travelling | THRILL | 1.59 |
| Quality Awareness | PREMIUM | 1.59 |
| Sports Activity | POWER | 1.57 |
| Patriotism | CONSERVATISM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 6.9% |
| Egypt | 5.2% |
See Marina audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Marina have in Germany?
Marina has an estimated audience of 2,003,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marina fans?
37.5% of Marina fans are female, 62.5% are male, with an average age of 38.9 years.
Which brands do Marina fans like most?
Marina fans show strongest brand affinity for Building insulation (9.09×), Goes (1.55×), and Unique Gifts (1.6×) over the country average.
Where do Marina fans live in Germany?
Marina fans in Germany are most concentrated in Nordrhein-Westfalen (reach 420,841), Bayern (reach 358,351), and Baden-Württemberg (reach 259,598). These three regions account for the largest share of the active audience.
What other brands do Marina fans also like?
Beyond Marina itself, the audience over-indexes on Goes (1.55×), Unique Gifts (1.6×), Urban horticulture (1.61×), and Alaska (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.