Regatta Audience in Germany
Regatta has an estimated audience of 239,929 people in Germany. 40.0% are female, 60.0% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Motorboat, America's Cup, Boat show, Holstein Kiel, Kiel Week.
The average Regatta fan in Germany is 40.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Motorboat, America's Cup, Boat show, with strongest over-indexing on Motorboat (26.04× the country average). Demographically, the Regatta audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Regatta fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 40.5 |
| Estimated audience size | 239,929 |
Audience persona
The typical Regatta fan in Germany is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Motorboat.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 47,437 | 1.23× |
| Nordrhein-Westfalen | 45,614 | 0.87× |
| Baden-Württemberg | 36,491 | 1.11× |
| Niedersachsen | 23,715 | 1.02× |
| Hessen | 16,896 | 0.92× |
| Sachsen | 12,902 | 1.1× |
| Rheinland-Pfalz | 12,303 | 1.02× |
| Schleswig-Holstein | 10,852 | 1.26× |
| Berlin | 8,594 | 0.8× |
| Thüringen | 6,799 | 1.11× |
| Brandenburg | 6,327 | 0.85× |
| Hamburg | 5,967 | 1.1× |
| Mecklenburg-Vorpommern | 5,620 | 1.23× |
| Sachsen-Anhalt | 4,843 | 0.78× |
| Saarland | 2,415 | 0.82× |
| Bremen | 1,615 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorboat | 26.04× | Cars & Mobility |
| America's Cup | 69.26× | Sports |
| Boat show | 30.66× | Travel & Leisure |
| Holstein Kiel | 10.39× | Sports |
| Kiel Week | 44.22× | Sports |
| Allgäu | 7.56× | Travel & Leisure |
| Satire | 5.56× | Literature |
| Tagesschau | 2.28× | Movies & TV |
| Western Union | 4.79× | Business & Career |
| Real property | 4.9× | Home & Garden |
| German television comedy | 5.99× | Movies & TV |
| Pets | 1.78× | Pets & Animals |
| The Ocean Race | 26.71× | Sports |
| Sailboat | 12.04× | Travel & Leisure |
| Wetter.com | 2.17× | Home & Garden |
| Automobiles | 1.81× | Cars & Mobility |
| Transfermarkt | 2.27× | Sports |
| Google Maps | 2.01× | Internet & Social Media |
| Cyclo-cross | 7.41× | Sports |
| Lake Constance | 6.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.47 |
| Patriotism | CONSERVATISM | 1.47 |
| Need for Security | CONSERVATISM | 1.42 |
| Early Adopter Mentality | POWER | 1.39 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 16.8% |
| Brazil | 7.7% |
See Regatta audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Regatta have in Germany?
Regatta has an estimated audience of 239,929 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Regatta fans?
40.0% of Regatta fans are female, 60.0% are male, with an average age of 40.5 years.
Which brands do Regatta fans like most?
Regatta fans show strongest brand affinity for Motorboat (26.04×), America's Cup (69.26×), and Boat show (30.66×) over the country average.
Where do Regatta fans live in Germany?
Regatta fans in Germany are most concentrated in Bayern (reach 47,437), Nordrhein-Westfalen (reach 45,614), and Baden-Württemberg (reach 36,491). These three regions account for the largest share of the active audience.
What other brands do Regatta fans also like?
Beyond Regatta itself, the audience over-indexes on America's Cup (69.26×), Boat show (30.66×), Holstein Kiel (10.39×), and Kiel Week (44.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Regatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.