Regatta Audience in Germany
Regatta has an estimated audience of 239,929 people in Germany. 40.0% are female, 60.0% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Werder (Havel), Goes, Unique Gifts, Pillow, Haberler.
The average Regatta fan in Germany is 40.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Werder (Havel), Goes, Unique Gifts, with strongest over-indexing on Werder (Havel) (24.46× the country average). Demographically, the Regatta audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Regatta fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 40.5 |
| Estimated audience size | 239,929 |
Audience persona
The typical Regatta fan in Germany is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Werder (Havel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 47,437 | 1.23× |
| Nordrhein-Westfalen | 45,614 | 0.87× |
| Baden-Württemberg | 36,491 | 1.11× |
| Niedersachsen | 23,715 | 1.02× |
| Hessen | 16,896 | 0.92× |
| Sachsen | 12,902 | 1.1× |
| Rheinland-Pfalz | 12,303 | 1.02× |
| Schleswig-Holstein | 10,852 | 1.26× |
| Berlin | 8,594 | 0.8× |
| Thüringen | 6,799 | 1.11× |
| Brandenburg | 6,327 | 0.85× |
| Hamburg | 5,967 | 1.1× |
| Mecklenburg-Vorpommern | 5,620 | 1.23× |
| Sachsen-Anhalt | 4,843 | 0.78× |
| Saarland | 2,415 | 0.82× |
| Bremen | 1,615 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Werder (Havel) | 24.46× | Travel & Leisure |
| Goes | 1.62× | Travel & Leisure |
| Unique Gifts | 2.06× | Shopping |
| Pillow | 2.21× | Home & Garden |
| Haberler | 1.78× | News |
| Stamp collecting | 6.08× | Home & Garden |
| Christmas Gift | 1.88× | Kids & Family |
| Birthday Gifts | 1.79× | Kids & Family |
| Emil Nolde | 5.49× | Arts & Culture |
| Urban Outfitters | 1.56× | Shopping |
| cake decorating shop | 30.66× | Food & Beverages |
| Schagen | 10.49× | Travel & Leisure |
| Esra Erol | 4.57× | Movies & TV |
| Corona (band) | 1.94× | Music & Radio |
| Havok (band) | 5.4× | Music & Radio |
| Boracay | 3.72× | Travel & Leisure |
| MK | 1.57× | Music & Radio |
| Islamism | 2.99× | Politics & Society |
| Hundertwasserhaus | 2.88× | Travel & Leisure |
| Information technology consulting | 2.18× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.47 |
| Patriotism | CONSERVATISM | 1.47 |
| Need for Security | CONSERVATISM | 1.42 |
| Early Adopter Mentality | POWER | 1.39 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 16.8% |
| Brazil | 7.7% |
See Regatta audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Regatta have in Germany?
Regatta has an estimated audience of 239,929 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Regatta fans?
40.0% of Regatta fans are female, 60.0% are male, with an average age of 40.5 years.
Which brands do Regatta fans like most?
Regatta fans show strongest brand affinity for Werder (Havel) (24.46×), Goes (1.62×), and Unique Gifts (2.06×) over the country average.
Where do Regatta fans live in Germany?
Regatta fans in Germany are most concentrated in Bayern (reach 47,437), Nordrhein-Westfalen (reach 45,614), and Baden-Württemberg (reach 36,491). These three regions account for the largest share of the active audience.
What other brands do Regatta fans also like?
Beyond Regatta itself, the audience over-indexes on Goes (1.62×), Unique Gifts (2.06×), Pillow (2.21×), and Haberler (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Regatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.