Rascasse Audience Intelligence

Regatta Audience in Germany

A data profile of the people who buy, follow and care about Regatta in Germany — modelled from more than twelve digital signal sources. Regatta has an estimated audience of 239,929 people in Germany.

#6857among Topic in Germany#1636in Sports

The average Regatta fan in Germany is 40.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Motorboat, America's Cup, Boat show, with strongest over-indexing on Motorboat (36.74× the country average).

Demographically, the Regatta audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Regatta fan in Germany is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Motorboat.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Regatta profile in Germany.

Audience size
240K
in Germany
Gender
40.0%♀
60.0% male
Age
40.5
average years
Country rank
#20204
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Regatta fans

40.0% are female, 60.0% are male, average age 40.5.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Regatta audience in Germany
MetricValue
Female40.0%
Male60.0%
Average age40.5
Estimated audience size239,929
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Regatta audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4927%
50+20%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Regatta audience comes from Germany.

Worldwide audience distribution share by country for Regatta
CountryShare
United States18.8%
United Kingdom16.7%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Regatta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Regatta fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~6K1.23×
02Bayern~50K1.22×
03Schleswig-Holstein~10K1.22×
04Thüringen~7K1.20×
05Sachsen~10K1.13×
06Baden-Württemberg~40K1.10×
07Hamburg~6K1.05×
08Rheinland-Pfalz~10K1.04×
09Niedersachsen~20K1.00×
10Hessen~20K0.92×
11Saarland~3K0.91×
12Brandenburg~6K0.86×
13Nordrhein-Westfalen~40K0.85×
14Bremen~2K0.83×
15Sachsen-Anhalt~5K0.82×
16Berlin~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Regatta, Germany
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Regatta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Regatta audience
#·InterestCategoryAffinity×
01America's CupSports75.58×
02Kiel WeekSports41.63×
03MotorboatCars & Mobility36.74×
04SailGPSports34.09×
05Boat showTravel & Leisure30.92×
06The Ocean RaceSports25.23×
07SailboatTravel & Leisure12.25×
08Holstein KielSports9.60×
09Bicycle wheelCars & Mobility4.84×
10Solar cellHome & Garden4.08×
11Non-alcoholic beverageFood & Beverages4.07×
12Efficient energy useTechnology & Electronics3.02×
13Public transportCars & Mobility2.72×
14Solar energyHome & Garden2.40×
15Der TagesspiegelNews2.35×
16Solar powerHome & Garden2.33×
17TagesschauMovies & TV2.25×
18Online newspaperNews2.03×
19TransfermarktSports1.98×
20Müller (company)Food & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Regatta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Regatta audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.71×
Need for SecurityCONSERVATISM1.58×
Career OrientationPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Regatta audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
MindfulnessBALANCE0.67×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Regatta have in Germany?

Regatta has an estimated audience of 239,929 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Regatta fans?

40.0% of Regatta fans are female, 60.0% are male, with an average age of 40.5 years.

03

Which brands do Regatta fans like most?

Regatta fans show strongest brand affinity for Motorboat (36.74×), America's Cup (75.58×), and Boat show (30.92×) over the country average.

04

Where do Regatta fans live in Germany?

Regatta fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Regatta fans also like?

Beyond Regatta itself, the audience over-indexes on America's Cup (75.58×), Boat show (30.92×), SailGP (34.09×), and Holstein Kiel (9.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Regatta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Regatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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