Regatta Audience in United States

Regatta has an estimated audience of 829,417 people in United States. 35.3% are female, 64.7% are male, average age 41.6. Top regions: Florida, California, Texas. Top brand affinities: Motorboat, Boat show, Kia Sportage, Moncler, Jet ski.

The average Regatta fan in United States is 41.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Motorboat, Boat show, Kia Sportage, with strongest over-indexing on Motorboat (14.31× the country average). Demographically, the Regatta audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Regatta fans

Demographic split for Regatta audience in United States
MetricValue
Female35.3%
Male64.7%
Average age41.6
Estimated audience size829,417

Audience persona

The typical Regatta fan in United States is more male, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorboat.

Top regions in United States

Top regions ranked by reach for Regatta in United States
RegionReachAffinity
Florida152,5102.72×
California73,9740.81×
Texas57,5890.81×
New York47,7871.03×
Massachusetts42,9212.63×
Pennsylvania26,8420.96×
Virginia25,3311.25×
Illinois22,7860.82×
North Carolina21,1610.85×
New Jersey20,7100.98×
Ohio20,0740.79×
Michigan19,0040.88×
Washington17,8911.08×
West Virginia17,2434.46×
Indiana16,5911.09×
Georgia16,4090.64×
Colorado13,5331.04×
Maryland11,6170.81×
Tennessee11,2470.68×
Arizona10,8300.64×
Louisiana10,6160.99×
Oregon10,6081.12×
Missouri10,2540.77×
Connecticut9,9581.2×
Minnesota9,8580.83×
Oklahoma9,2671.01×
South Carolina8,9840.72×
Wisconsin8,9640.72×
Iowa7,8231.14×
Kentucky7,3470.71×
Alabama7,2250.62×
Hawaii6,6461.86×
Utah5,1220.69×
New Hampshire4,3201.32×
Kansas4,2910.66×
Nevada4,2900.53×
Maine4,2881.44×
Arkansas3,6120.53×
Mississippi3,3050.48×
Rhode Island3,0961.17×
Washington, District of Columbia3,0581.23×
Idaho2,8040.67×
Nebraska2,0500.49×
New Mexico1,9520.47×
Alaska1,8371.04×
Delaware1,6230.71×
Montana1,4550.63×
Vermont1,4390.99×
South Dakota8860.46×
North Dakota7660.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Regatta audience
BrandAffinityCategory
Motorboat14.31×Cars & Mobility
Boat show17.4×Travel & Leisure
Kia Sportage23.13×Cars & Mobility
Moncler13.27×Fashion & Accessoires
Jet ski8.53×Sports
Jaeger-LeCoultre11.06×Fashion & Accessoires
America's Cup32.65×Sports
Honda HR-V16.04×Cars & Mobility
Livemusic3.23×Music & Radio
AutoZone2.41×Cars & Mobility
Pre-school playgroup16.53×Kids & Family
Houston Astros4.11×Sports
Luxury real estate3.09×Business & Career
CarMax2.8×Cars & Mobility
Jeep Grand Cherokee5×Cars & Mobility
Real property2.4×Home & Garden
Made in USA2.64×Business & Career
Property finder2.63×Home & Garden
Kelley Blue Book3.17×Movies & TV
Advance Auto Parts2.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Regatta audience
TraitClusterScore
Luxury OrientationPREMIUM2.25
PatriotismCONSERVATISM1.89
Quality AwarenessPREMIUM1.87
Design AffinityPREMIUM1.82
TravellingTHRILL1.77
Risk AppetiteTHRILL1.75

Worldwide distribution

Worldwide audience distribution share by country for Regatta
CountryShare
United States18.8%
United Kingdom16.8%
Brazil7.7%

See Regatta audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Regatta have in United States?

Regatta has an estimated audience of 829,417 people in United States, concentrated in Florida and California.

What is the gender split and age of Regatta fans?

35.3% of Regatta fans are female, 64.7% are male, with an average age of 41.6 years.

Which brands do Regatta fans like most?

Regatta fans show strongest brand affinity for Motorboat (14.31×), Boat show (17.4×), and Kia Sportage (23.13×) over the country average.

Where do Regatta fans live in United States?

Regatta fans in United States are most concentrated in Florida (reach 152,510), California (reach 73,974), and Texas (reach 57,589). These three regions account for the largest share of the active audience.

What other brands do Regatta fans also like?

Beyond Regatta itself, the audience over-indexes on Boat show (17.4×), Kia Sportage (23.13×), Moncler (13.27×), and Jet ski (8.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Regatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.