Rascasse Audience Intelligence

Regatta Audience in United States

A data profile of the people who buy, follow and care about Regatta in United States — modelled from more than twelve digital signal sources. Regatta has an estimated audience of 829,417 people in United States.

#9381among Topic in United States#2488in Sports

The average Regatta fan in United States is 41.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Motorboat, Boat show, Sustainable energy, with strongest over-indexing on Motorboat (14.59× the country average).

Demographically, the Regatta audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Regatta fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Regatta profile in United States.

Audience size
829K
in United States
Gender
35.3%♀
64.7% male
Age
41.6
average years
Country rank
#26808
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Regatta fans

35.3% are female, 64.7% are male, average age 41.6.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Regatta audience in United States
MetricValue
Female35.3%
Male64.7%
Average age41.6
Estimated audience size829,417
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Regatta audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3917%
40-4923%
50+27%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Regatta audience comes from United States.

Worldwide audience distribution share by country for Regatta
CountryShare
United States18.8%
United Kingdom16.7%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Regatta audience in United States is strongest.

Fig. 05

Top regions by affinity

Regatta fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K4.25×
02Florida~200K2.77×
03Massachusetts~40K2.40×
04Hawaii~6K1.78×
05Maine~4K1.37×
06New Hampshire~4K1.29×
07Virginia~20K1.19×
08Washington, District of Columbia~3K1.19×
09Connecticut~10K1.17×
10Rhode Island~3K1.14×
11Iowa~8K1.13×
12Oregon~10K1.08×
13Indiana~20K1.07×
14Louisiana~10K1.06×
15Alaska~2K1.06×
16Vermont~2K1.04×
17Washington~20K1.03×
18New York~50K0.99×
19Colorado~10K0.96×
20Oklahoma~9K0.96×
21Texas~70K0.94×
22Pennsylvania~30K0.94×
23New Jersey~20K0.93×
24Michigan~20K0.86×
25Minnesota~10K0.84×
26Delaware~2K0.83×
27Maryland~10K0.82×
28North Carolina~20K0.80×
29Montana~2K0.80×
30California~70K0.79×
31Illinois~20K0.79×
32Ohio~20K0.78×
33South Dakota~1K0.78×
34North Dakota~1K0.78×
35Missouri~10K0.77×
36Idaho~3K0.76×
37Wisconsin~9K0.75×
38Kentucky~8K0.75×
39Utah~6K0.75×
40Kansas~5K0.75×
41South Carolina~9K0.74×
42Tennessee~10K0.71×
43Alabama~8K0.68×
44Arkansas~5K0.67×
45Nebraska~3K0.67×
46Mississippi~4K0.66×
47Arizona~10K0.65×
48New Mexico~3K0.65×
49Georgia~20K0.64×
50Nevada~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Regatta, United States
0.60×1.00×4.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Regatta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Regatta audience
#·InterestCategoryAffinity×
01SailGPSports31.71×
02Boat showTravel & Leisure15.23×
03MotorboatCars & Mobility14.59×
04Sustainable energyHome & Garden6.57×
05Jet skiSports6.39×
06Renewable energyBusiness & Career5.35×
07Weather forecastingHome & Garden5.32×
08First class travelTravel & Leisure4.85×
09FedExBusiness & Career4.32×
10Home automationTechnology & Electronics4.02×
11Solar energyHome & Garden3.60×
12Mortgage loansBusiness & Career3.15×
13Masters TournamentSports2.99×
14InnovationBusiness & Career2.59×
15AirbnbTravel & Leisure2.23×
16Shopping mallsShopping2.10×
17AutoZoneCars & Mobility2.06×
18PinterestInternet & Social Media1.70×
19GolfSports1.66×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Regatta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Regatta audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Quality AwarenessPREMIUM2.52×
Convenience OrientationPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Regatta audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Healthy LifestyleBALANCE0.69×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Regatta have in United States?

Regatta has an estimated audience of 829,417 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Regatta fans?

35.3% of Regatta fans are female, 64.7% are male, with an average age of 41.6 years.

03

Which brands do Regatta fans like most?

Regatta fans show strongest brand affinity for Motorboat (14.59×), Boat show (15.23×), and Sustainable energy (6.57×) over the country average.

04

Where do Regatta fans live in United States?

Regatta fans in United States are most concentrated in Florida (reach ~200K), California (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Regatta fans also like?

Beyond Regatta itself, the audience over-indexes on Boat show (15.23×), Sustainable energy (6.57×), Renewable energy (5.35×), and SailGP (31.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Regatta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Regatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →