Regatta Audience in United States
Regatta has an estimated audience of 829,417 people in United States. 35.3% are female, 64.7% are male, average age 41.6. Top regions: Florida, California, Texas. Top brand affinities: Elsword, Alaska, Minnesota, Pillow, Unique Gifts.
The average Regatta fan in United States is 41.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Elsword, Alaska, Minnesota, with strongest over-indexing on Elsword (23.13× the country average). Demographically, the Regatta audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Regatta fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 41.6 |
| Estimated audience size | 829,417 |
Audience persona
The typical Regatta fan in United States is more male, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 152,510 | 2.72× |
| California | 73,974 | 0.81× |
| Texas | 57,589 | 0.81× |
| New York | 47,787 | 1.03× |
| Massachusetts | 42,921 | 2.63× |
| Pennsylvania | 26,842 | 0.96× |
| Virginia | 25,331 | 1.25× |
| Illinois | 22,786 | 0.82× |
| North Carolina | 21,161 | 0.85× |
| New Jersey | 20,710 | 0.98× |
| Ohio | 20,074 | 0.79× |
| Michigan | 19,004 | 0.88× |
| Washington | 17,891 | 1.08× |
| West Virginia | 17,243 | 4.46× |
| Indiana | 16,591 | 1.09× |
| Georgia | 16,409 | 0.64× |
| Colorado | 13,533 | 1.04× |
| Maryland | 11,617 | 0.81× |
| Tennessee | 11,247 | 0.68× |
| Arizona | 10,830 | 0.64× |
| Louisiana | 10,616 | 0.99× |
| Oregon | 10,608 | 1.12× |
| Missouri | 10,254 | 0.77× |
| Connecticut | 9,958 | 1.2× |
| Minnesota | 9,858 | 0.83× |
| Oklahoma | 9,267 | 1.01× |
| South Carolina | 8,984 | 0.72× |
| Wisconsin | 8,964 | 0.72× |
| Iowa | 7,823 | 1.14× |
| Kentucky | 7,347 | 0.71× |
| Alabama | 7,225 | 0.62× |
| Hawaii | 6,646 | 1.86× |
| Utah | 5,122 | 0.69× |
| New Hampshire | 4,320 | 1.32× |
| Kansas | 4,291 | 0.66× |
| Nevada | 4,290 | 0.53× |
| Maine | 4,288 | 1.44× |
| Arkansas | 3,612 | 0.53× |
| Mississippi | 3,305 | 0.48× |
| Rhode Island | 3,096 | 1.17× |
| Washington, District of Columbia | 3,058 | 1.23× |
| Idaho | 2,804 | 0.67× |
| Nebraska | 2,050 | 0.49× |
| New Mexico | 1,952 | 0.47× |
| Alaska | 1,837 | 1.04× |
| Delaware | 1,623 | 0.71× |
| Montana | 1,455 | 0.63× |
| Vermont | 1,439 | 0.99× |
| South Dakota | 886 | 0.46× |
| North Dakota | 766 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.13× | Games |
| Alaska | 2× | Travel & Leisure |
| Minnesota | 1.58× | Travel & Leisure |
| Pillow | 1.6× | Home & Garden |
| Unique Gifts | 1.69× | Shopping |
| Justice | 1.77× | Politics & Society |
| Stamp collecting | 2.64× | Home & Garden |
| Birthday Gifts | 1.67× | Kids & Family |
| N1 road (South Africa) | 2.06× | Travel & Leisure |
| Public speaking | 1.83× | Politics & Society |
| Google Analytics | 2.04× | Internet & Social Media |
| St. Ives | 5.73× | Travel & Leisure |
| Laneige | 2.1× | Beauty & Wellness |
| Acoustic music | 1.77× | Music & Radio |
| Voter registration | 1.84× | Politics & Society |
| Kerala | 2.42× | Travel & Leisure |
| Better Off Dead (film) | 3.93× | Movies & TV |
| cake decorating shop | 17.4× | Food & Beverages |
| New Era (Namibia) | 2.76× | News |
| MeatEater | 2.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.25 |
| Patriotism | CONSERVATISM | 1.89 |
| Quality Awareness | PREMIUM | 1.87 |
| Design Affinity | PREMIUM | 1.82 |
| Travelling | THRILL | 1.77 |
| Risk Appetite | THRILL | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 16.8% |
| Brazil | 7.7% |
See Regatta audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Regatta have in United States?
Regatta has an estimated audience of 829,417 people in United States, concentrated in Florida and California.
What is the gender split and age of Regatta fans?
35.3% of Regatta fans are female, 64.7% are male, with an average age of 41.6 years.
Which brands do Regatta fans like most?
Regatta fans show strongest brand affinity for Elsword (23.13×), Alaska (2×), and Minnesota (1.58×) over the country average.
Where do Regatta fans live in United States?
Regatta fans in United States are most concentrated in Florida (reach 152,510), California (reach 73,974), and Texas (reach 57,589). These three regions account for the largest share of the active audience.
What other brands do Regatta fans also like?
Beyond Regatta itself, the audience over-indexes on Alaska (2×), Minnesota (1.58×), Pillow (1.6×), and Unique Gifts (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Regatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.