Catamaran Audience in Germany
Catamaran has an estimated audience of 347,652 people in Germany. 38.1% are female, 61.9% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Werder (Havel), Goes, Progressive rock, Unique Gifts, Haberler.
The average Catamaran fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Werder (Havel), Goes, Progressive rock, with strongest over-indexing on Werder (Havel) (19.04× the country average). Demographically, the Catamaran audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Catamaran fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 43.2 |
| Estimated audience size | 347,652 |
Audience persona
The typical Catamaran fan in Germany is more male, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Werder (Havel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,007 | 1.03× |
| Bayern | 57,051 | 1.02× |
| Baden-Württemberg | 52,364 | 1.1× |
| Niedersachsen | 38,814 | 1.15× |
| Hessen | 26,043 | 0.98× |
| Schleswig-Holstein | 15,080 | 1.21× |
| Sachsen | 14,827 | 0.87× |
| Rheinland-Pfalz | 14,765 | 0.85× |
| Berlin | 14,484 | 0.93× |
| Hamburg | 11,009 | 1.4× |
| Mecklenburg-Vorpommern | 9,836 | 1.48× |
| Brandenburg | 9,492 | 0.88× |
| Thüringen | 6,589 | 0.74× |
| Sachsen-Anhalt | 6,327 | 0.7× |
| Saarland | 2,910 | 0.68× |
| Bremen | 2,880 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Werder (Havel) | 19.04× | Travel & Leisure |
| Goes | 2.19× | Travel & Leisure |
| Progressive rock | 2.74× | Music & Radio |
| Unique Gifts | 1.92× | Shopping |
| Haberler | 1.63× | News |
| Christmas Gift | 1.94× | Kids & Family |
| Natural rubber | 2.54× | Cars & Mobility |
| Video izle | 3.59× | |
| Birthday Gifts | 1.64× | Kids & Family |
| Nurse education | 1.83× | Kids & Family |
| Islamism | 4.13× | Politics & Society |
| cake decorating shop | 22.52× | Food & Beverages |
| Boracay | 4.26× | Travel & Leisure |
| Samanyolu Haber | 2.79× | Movies & TV |
| Free University of Berlin | 2.16× | Business & Career |
| Caprivi Strip | 5.74× | |
| New Era (Namibia) | 2.22× | News |
| Godzilla (1954 film) | 2.41× | Movies & TV |
| Rhodiola | 4.74× | Health |
| Noodle (Gorillaz) | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.08 |
| Sustainability | BALANCE | 1.79 |
| Luxury Orientation | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.77 |
| Need for Security | CONSERVATISM | 1.7 |
| Sports Activity | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 10.2% |
| Italy | 7.7% |
See Catamaran audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Catamaran have in Germany?
Catamaran has an estimated audience of 347,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Catamaran fans?
38.1% of Catamaran fans are female, 61.9% are male, with an average age of 43.2 years.
Which brands do Catamaran fans like most?
Catamaran fans show strongest brand affinity for Werder (Havel) (19.04×), Goes (2.19×), and Progressive rock (2.74×) over the country average.
Where do Catamaran fans live in Germany?
Catamaran fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,007), Bayern (reach 57,051), and Baden-Württemberg (reach 52,364). These three regions account for the largest share of the active audience.
What other brands do Catamaran fans also like?
Beyond Catamaran itself, the audience over-indexes on Goes (2.19×), Progressive rock (2.74×), Unique Gifts (1.92×), and Haberler (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Catamaran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.