Catamaran Audience in United States

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Catamaran has an estimated audience of 2,093,775 people in United States. 37.3% are female, 62.7% are male, average age 46.4. Top regions: California, Florida, Texas. Top brand affinities: Alaska, Minnesota, Anna Lewandowska, Voter registration, Nurse education.

The average Catamaran fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Alaska, Minnesota, Anna Lewandowska, with strongest over-indexing on Alaska (1.68× the country average). Demographically, the Catamaran audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Catamaran fans

Demographic split for Catamaran audience in United States
MetricValue
Female37.3%
Male62.7%
Average age46.4
Estimated audience size2,093,775

Audience persona

The typical Catamaran fan in United States is more male, around 46.4 years old, with strong Travelling tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Catamaran in United States
RegionReachAffinity
California243,1881.06×
Florida199,8641.41×
Texas153,5880.85×
New York113,7820.97×
Illinois62,5130.9×
Georgia60,2150.93×
North Carolina59,2320.94×
Hawaii56,4636.27×
Pennsylvania56,1800.8×
Michigan49,5780.91×
New Jersey48,8900.92×
Virginia48,5860.95×
Ohio48,1490.75×
Massachusetts44,8951.09×
Washington43,9831.05×
Arizona37,6770.88×
Tennessee33,6020.8×
Maryland33,1730.92×
South Carolina32,5061.03×
Colorado31,9550.97×
Missouri30,3270.9×
Indiana29,8860.78×
Wisconsin28,1690.89×
Minnesota27,8020.93×
Alabama23,7290.81×
Louisiana23,2020.86×
Oregon20,7300.86×
Connecticut20,0890.96×
Kentucky19,2870.73×
Utah18,7511×
Oklahoma18,6480.8×
Nevada15,8430.78×
Iowa15,4250.89×
Kansas14,1060.85×
Arkansas12,9670.75×
Mississippi11,2400.65×
Idaho9,4210.9×
Nebraska8,8560.84×
Maine7,9071.05×
New Hampshire7,7690.94×
Washington, District of Columbia7,3701.17×
Rhode Island6,7841.02×
New Mexico6,4820.62×
Alaska6,1521.37×
West Virginia5,9070.61×
Montana5,1010.88×
Delaware4,4070.76×
South Dakota3,6890.76×
North Dakota3,3400.78×
Vermont2,9920.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Catamaran audience
BrandAffinityCategory
Alaska1.68×Travel & Leisure
Minnesota1.69×Travel & Leisure
Anna Lewandowska11.81×Sports
Voter registration2.74×Politics & Society
Nurse education1.75×Kids & Family
Public speaking1.96×Politics & Society
New Era (Namibia)3.71×News
Laneige2.06×Beauty & Wellness
Sears1.52×Shopping
Voltron: Legendary Defender5.81×Movies & TV
Electrolyte1.66×Health
Embroidery Library5.1×Home & Garden
cake decorating shop15.75×Food & Beverages
19 Kids and Counting1.75×Movies & TV
Eddie George3.27×Sports
Bulacan4.93×Travel & Leisure
Better Off Dead (film)3.1×Movies & TV
South Asian cuisine2.32×Food & Beverages
MeatEater1.87×Movies & TV
A Enfermagem2.3×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Catamaran audience
TraitClusterScore
TravellingTHRILL2.16
PatriotismCONSERVATISM2.02
Quality AwarenessPREMIUM1.97
Risk AppetiteTHRILL1.81
Luxury OrientationPREMIUM1.81
Sports ActivityPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Catamaran
CountryShare
United States20.9%
Brazil10.2%
Italy7.7%

See Catamaran audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Catamaran have in United States?

Catamaran has an estimated audience of 2,093,775 people in United States, concentrated in California and Florida.

What is the gender split and age of Catamaran fans?

37.3% of Catamaran fans are female, 62.7% are male, with an average age of 46.4 years.

Which brands do Catamaran fans like most?

Catamaran fans show strongest brand affinity for Alaska (1.68×), Minnesota (1.69×), and Anna Lewandowska (11.81×) over the country average.

Where do Catamaran fans live in United States?

Catamaran fans in United States are most concentrated in California (reach 243,188), Florida (reach 199,864), and Texas (reach 153,588). These three regions account for the largest share of the active audience.

What other brands do Catamaran fans also like?

Beyond Catamaran itself, the audience over-indexes on Minnesota (1.69×), Anna Lewandowska (11.81×), Voter registration (2.74×), and Nurse education (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Catamaran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.