Rascasse Audience Intelligence

Public policy Audience in Germany

A data profile of the people who buy, follow and care about Public policy in Germany — modelled from more than twelve digital signal sources. Public policy has an estimated audience of 521,761 people in Germany.

#231among Field of study in Germany#4571among Topic in Germany#540in Politics & Society

The average Public policy fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mercadona, Solidarity, Political science, with strongest over-indexing on Mercadona (50.09× the country average).

Demographically, the Public policy audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public policy fan in Germany is balanced, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mercadona.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public policy profile in Germany.

Audience size
522K
in Germany
Gender
45.8%♀
54.2% male
Age
42.1
average years
Country rank
#11348
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public policy fans

45.8% are female, 54.2% are male, average age 42.1.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Public policy audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age42.1
Estimated audience size521,761
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Public policy audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Public policy audience comes from Germany.

Worldwide audience distribution share by country for Public policy
CountryShare
United States20.8%
Brazil11.8%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public policy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public policy fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.94×
02Bremen~6K1.24×
03Hessen~40K1.13×
04Saarland~7K1.13×
05Thüringen~10K1.04×
06Mecklenburg-Vorpommern~10K0.99×
07Sachsen-Anhalt~10K0.95×
08Brandenburg~10K0.93×
09Hamburg~10K0.92×
10Rheinland-Pfalz~20K0.89×
11Bayern~70K0.88×
12Baden-Württemberg~60K0.87×
13Schleswig-Holstein~20K0.87×
14Sachsen~20K0.84×
15Nordrhein-Westfalen~90K0.80×
16Niedersachsen~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Public policy, Germany
0.77×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public policy audience
#·InterestCategoryAffinity×
01MercadonaShopping50.09×
02SolidarityPolitics & Society16.99×
03Attorney at lawPolitics & Society14.57×
04Political scienceBusiness & Career11.56×
05Frank-Walter SteinmeierPolitics & Society9.38×
06International relationsBusiness & Career9.10×
07VotingPolitics & Society7.98×
08Business schoolBusiness & Career7.26×
09UNICEFPolitics & Society6.57×
10Sahra WagenknechtPolitics & Society6.52×
11The Epoch TimesNews5.54×
12Der TagesspiegelNews5.14×
13PaybackShopping5.00×
14Google FlightsTravel & Leisure4.47×
15TagesschauMovies & TV4.20×
16FocusNews3.33×
17Online newspaperNews3.31×
18RedditInternet & Social Media2.94×
19KitchenHome & Garden2.64×
20CommerzbankBusiness & Career2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public policy audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.01×
IndividualismJOY2.53×
Career OrientationPOWER2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public policy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Price SensitivityPREMIUM0.65×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public policy have in Germany?

Public policy has an estimated audience of 521,761 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public policy fans?

45.8% of Public policy fans are female, 54.2% are male, with an average age of 42.1 years.

03

Which brands do Public policy fans like most?

Public policy fans show strongest brand affinity for Mercadona (50.09×), Solidarity (16.99×), and Political science (11.56×) over the country average.

04

Where do Public policy fans live in Germany?

Public policy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Public policy fans also like?

Beyond Public policy itself, the audience over-indexes on Solidarity (16.99×), Political science (11.56×), Tagesschau (4.2×), and Der Tagesspiegel (5.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Public policy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →