Public policy Audience in Germany
Public policy has an estimated audience of 521,761 people in Germany. 45.8% are female, 54.2% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mercadona, Diplomacy, Solidarity, Western Union, Google Flights.
The average Public policy fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mercadona, Diplomacy, Solidarity, with strongest over-indexing on Mercadona (69.41× the country average). Demographically, the Public policy audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Public policy fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 42.1 |
| Estimated audience size | 521,761 |
Audience persona
The typical Public policy fan in Germany is balanced, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mercadona.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,703 | 0.72× |
| Bayern | 70,230 | 0.84× |
| Baden-Württemberg | 59,435 | 0.83× |
| Berlin | 59,051 | 2.53× |
| Hessen | 50,959 | 1.28× |
| Niedersachsen | 25,759 | 0.51× |
| Rheinland-Pfalz | 18,896 | 0.72× |
| Sachsen | 14,036 | 0.55× |
| Thüringen | 12,896 | 0.97× |
| Sachsen-Anhalt | 11,080 | 0.82× |
| Brandenburg | 10,716 | 0.66× |
| Mecklenburg-Vorpommern | 9,745 | 0.98× |
| Saarland | 9,266 | 1.45× |
| Schleswig-Holstein | 9,079 | 0.48× |
| Bremen | 8,680 | 1.95× |
| Hamburg | 8,312 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mercadona | 69.41× | Shopping |
| Diplomacy | 60.54× | Politics & Society |
| Solidarity | 14.41× | Politics & Society |
| Western Union | 7.1× | Business & Career |
| Google Flights | 6.3× | Travel & Leisure |
| Real property | 6.77× | Home & Garden |
| Der Tagesspiegel | 5.33× | News |
| Political science | 6.53× | Business & Career |
| 3.1× | Internet & Social Media | |
| Vueling | 13.36× | Travel & Leisure |
| Language education | 6.97× | Business & Career |
| Chanel No. 5 | 17.95× | Beauty & Wellness |
| Business school | 7.27× | Business & Career |
| Hannah Arendt | 10.52× | Literature |
| Ryanair | 2.68× | Travel & Leisure |
| Sahra Wagenknecht | 6.45× | Politics & Society |
| International relations | 9.52× | Business & Career |
| Career development | 4.21× | Business & Career |
| Trenitalia | 14.95× | Cars & Mobility |
| Payback | 4.27× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.82 |
| Sustainability | BALANCE | 2.28 |
| Career Orientation | POWER | 2.15 |
| Individualism | JOY | 2.09 |
| LGBTQ+ Identity | OPEN | 1.88 |
| Spirituality | BALANCE | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 11.8% |
| Italy | 3.9% |
See Public policy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Public policy have in Germany?
Public policy has an estimated audience of 521,761 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Public policy fans?
45.8% of Public policy fans are female, 54.2% are male, with an average age of 42.1 years.
Which brands do Public policy fans like most?
Public policy fans show strongest brand affinity for Mercadona (69.41×), Diplomacy (60.54×), and Solidarity (14.41×) over the country average.
Where do Public policy fans live in Germany?
Public policy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,703), Bayern (reach 70,230), and Baden-Württemberg (reach 59,435). These three regions account for the largest share of the active audience.
What other brands do Public policy fans also like?
Beyond Public policy itself, the audience over-indexes on Diplomacy (60.54×), Solidarity (14.41×), Western Union (7.1×), and Google Flights (6.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.