Rascasse Audience Intelligence

Public policy Audience in United States

A data profile of the people who buy, follow and care about Public policy in United States — modelled from more than twelve digital signal sources. Public policy has an estimated audience of 4,410,056 people in United States.

#204among Field of study in United States#4075among Topic in United States#479in Politics & Society

The average Public policy fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Public administration, with strongest over-indexing on Sustainable energy (7.39× the country average).

Demographically, the Public policy audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Public policy fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public policy profile in United States.

Audience size
4.4M
in United States
Gender
50.6%♀
49.4% male
Age
45.7
average years
Country rank
#7405
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public policy fans

50.6% are female, 49.4% are male, average age 45.7.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Public policy audience in United States
MetricValue
Female50.6%
Male49.4%
Average age45.7
Estimated audience size4,410,056
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Public policy audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3915%
40-4922%
50+40%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Public policy audience comes from United States.

Worldwide audience distribution share by country for Public policy
CountryShare
United States20.8%
Brazil11.8%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public policy audience in United States is strongest.

Fig. 05

Top regions by affinity

Public policy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.65×
02Delaware~30K2.07×
03Virginia~200K1.93×
04Maryland~100K1.69×
05North Carolina~200K1.40×
06Florida~400K1.33×
07California~600K1.28×
08Rhode Island~20K1.27×
09Massachusetts~100K1.21×
10Ohio~200K1.17×
11Louisiana~70K1.15×
12Texas~400K1.10×
13Michigan~100K1.10×
14Pennsylvania~200K1.08×
15Illinois~200K1.07×
16Mississippi~40K1.07×
17New York~300K1.04×
18Georgia~100K1.04×
19Alabama~60K1.02×
20Connecticut~50K1.02×
21Arizona~90K0.97×
22Nebraska~20K0.97×
23New Jersey~100K0.94×
24South Carolina~60K0.93×
25Arkansas~30K0.93×
26Hawaii~20K0.93×
27North Dakota~8K0.93×
28Alaska~9K0.92×
29Vermont~7K0.92×
30Indiana~70K0.91×
31Kentucky~50K0.90×
32Oklahoma~40K0.90×
33Missouri~60K0.89×
34New Mexico~20K0.87×
35South Dakota~9K0.87×
36Oregon~40K0.86×
37New Hampshire~10K0.86×
38Kansas~30K0.85×
39Idaho~20K0.85×
40Colorado~60K0.84×
41Maine~10K0.84×
42Montana~10K0.84×
43Minnesota~50K0.82×
44Iowa~30K0.82×
45West Virginia~20K0.82×
46Washington~70K0.81×
47Wisconsin~50K0.80×
48Nevada~30K0.76×
49Tennessee~60K0.73×
50Utah~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Public policy, United States
0.71×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public policy audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career8.47×
02PoliticoPolitics & Society7.52×
03Freedom of speechPolitics & Society7.42×
04Sustainable energyHome & Garden7.39×
05Civil servicePolitics & Society5.77×
06IndividualismPolitics & Society5.48×
07Renewable energyBusiness & Career5.12×
08Drudge ReportSports4.89×
09New York PostNews4.46×
10The Washington PostNews3.32×
11PhilanthropyArts & Culture3.00×
12InnovationBusiness & Career2.89×
13ActivismPolitics & Society2.62×
14Charitable organizationPolitics & Society2.58×
15Nonprofit organizationPolitics & Society2.37×
16TraditionPolitics & Society2.10×
17American AirlinesTravel & Leisure1.71×
18Trader Joe'sShopping1.71×
19CNNMovies & TV1.63×
20PodcastMusic & Radio1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public policy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.77×
SustainabilityBALANCE2.83×
IndividualismJOY2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public policy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.78×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public policy have in United States?

Public policy has an estimated audience of 4,410,056 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Public policy fans?

50.6% of Public policy fans are female, 49.4% are male, with an average age of 45.7 years.

03

Which brands do Public policy fans like most?

Public policy fans show strongest brand affinity for Sustainable energy (7.39×), Renewable energy (5.12×), and Public administration (8.47×) over the country average.

04

Where do Public policy fans live in United States?

Public policy fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Public policy fans also like?

Beyond Public policy itself, the audience over-indexes on Renewable energy (5.12×), Public administration (8.47×), Politico (7.52×), and New York Post (4.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Public policy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Public policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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