Rascasse Audience Intelligence

Humanitarianism Audience in United States

A data profile of the people who buy, follow and care about Humanitarianism in United States — modelled from more than twelve digital signal sources. Humanitarianism has an estimated audience of 2,829,900 people in United States.

#5274among Topic in United States#704in Politics & Society

The average Humanitarianism fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Philanthropy, Christian Pulisic, Ronaldinho, with strongest over-indexing on Philanthropy (12.93× the country average).

Demographically, the Humanitarianism audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humanitarianism fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Philanthropy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humanitarianism profile in United States.

Audience size
2.8M
in United States
Gender
58.9%♀
41.1% male
Age
42.3
average years
Country rank
#10794
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humanitarianism fans

58.9% are female, 41.1% are male, average age 42.3.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Humanitarianism audience in United States
MetricValue
Female58.9%
Male41.1%
Average age42.3
Estimated audience size2,829,900
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Humanitarianism audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3917%
40-4922%
50+30%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Humanitarianism audience comes from United States.

Worldwide audience distribution share by country for Humanitarianism
CountryShare
United States25.7%
United Kingdom5.5%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humanitarianism audience in United States is strongest.

Fig. 05

Top regions by affinity

Humanitarianism fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K1.87×
02Kentucky~40K1.19×
03Washington, District of Columbia~10K1.19×
04Maryland~60K1.13×
05Vermont~6K1.11×
06North Carolina~90K1.10×
07Louisiana~40K1.08×
08Alaska~7K1.08×
09New Hampshire~10K1.05×
10Delaware~8K1.05×
11North Dakota~6K1.05×
12New York~200K1.04×
13Georgia~90K1.04×
14Oklahoma~30K1.04×
15Washington~60K1.03×
16Connecticut~30K1.03×
17Rhode Island~9K1.03×
18California~300K1.02×
19South Dakota~7K1.02×
20Texas~200K1.01×
21Florida~200K1.01×
22Ohio~90K1.01×
23Massachusetts~60K1.01×
24Missouri~50K1.00×
25Kansas~20K1.00×
26Montana~8K1.00×
27Mississippi~20K0.99×
28Hawaii~10K0.99×
29Indiana~50K0.98×
30Pennsylvania~90K0.97×
31Nebraska~10K0.97×
32Arkansas~20K0.96×
33Maine~10K0.96×
34Alabama~40K0.95×
35New Jersey~70K0.94×
36West Virginia~10K0.94×
37Michigan~70K0.93×
38Oregon~30K0.93×
39Idaho~10K0.92×
40Iowa~20K0.91×
41New Mexico~10K0.91×
42Illinois~80K0.89×
43South Carolina~40K0.89×
44Minnesota~40K0.88×
45Nevada~20K0.88×
46Wisconsin~40K0.87×
47Tennessee~50K0.86×
48Utah~20K0.85×
49Arizona~50K0.84×
50Colorado~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Humanitarianism, United States
0.82×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humanitarianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humanitarianism audience
#·InterestCategoryAffinity×
01Christian PulisicSports20.00×
02RonaldinhoSports20.00×
03Zinedine ZidaneSports20.00×
04Thierry HenrySports20.00×
05Pep GuardiolaSports20.00×
06Kevin De BruyneSports20.00×
07Club LeónSports20.00×
08Copa del ReySports20.00×
09Antoine GriezmannSports20.00×
10Wayne RooneySports19.96×
11ManowarMusic & Radio19.63×
12John CleeseMovies & TV16.40×
13PhilanthropyArts & Culture12.93×
14Brittany SnowMovies & TV6.65×
15Family carCars & Mobility6.06×
16High-net-worth individualBusiness & Career4.93×
17Sustainable energyHome & Garden3.80×
18CitibankBusiness & Career3.71×
19ActivismPolitics & Society3.21×
20TikTokInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humanitarianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humanitarianism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.55×
Family OrientationCONSERVATISM2.50×
Community OrientationOPEN2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humanitarianism audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Sports ActivityPOWER0.88×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humanitarianism have in United States?

Humanitarianism has an estimated audience of 2,829,900 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Humanitarianism fans?

58.9% of Humanitarianism fans are female, 41.1% are male, with an average age of 42.3 years.

03

Which brands do Humanitarianism fans like most?

Humanitarianism fans show strongest brand affinity for Philanthropy (12.93×), Christian Pulisic (20×), and Ronaldinho (20×) over the country average.

04

Where do Humanitarianism fans live in United States?

Humanitarianism fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Humanitarianism fans also like?

Beyond Humanitarianism itself, the audience over-indexes on Christian Pulisic (20×), Ronaldinho (20×), Zinedine Zidane (20×), and Brittany Snow (6.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Humanitarianism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Humanitarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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