On the Road Audience in Germany
On the Road has an estimated audience of 102,914 people in Germany. 42.0% are female, 58.0% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Huck (magazine), Goes, Unique Gifts, Strategic human resource planning, Progressive rock.
The average On the Road fan in Germany is 44.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Huck (magazine), Goes, Unique Gifts, with strongest over-indexing on Huck (magazine) (20× the country average). Demographically, the On the Road audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of On the Road fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 44.6 |
| Estimated audience size | 102,914 |
Audience persona
The typical On the Road fan in Germany is more male, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Huck (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 360,690 | 1.04× |
| Niedersachsen | 235,649 | 1.54× |
| Bayern | 155,798 | 0.61× |
| Baden-Württemberg | 132,634 | 0.62× |
| Hessen | 82,399 | 0.68× |
| Sachsen | 69,170 | 0.89× |
| Schleswig-Holstein | 64,651 | 1.14× |
| Bremen | 58,763 | 4.35× |
| Berlin | 57,886 | 0.82× |
| Rheinland-Pfalz | 55,248 | 0.7× |
| Thüringen | 49,470 | 1.23× |
| Hamburg | 37,193 | 1.04× |
| Brandenburg | 31,880 | 0.65× |
| Sachsen-Anhalt | 29,138 | 0.71× |
| Mecklenburg-Vorpommern | 19,981 | 0.66× |
| Saarland | 9,172 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huck (magazine) | 20× | Internet & Social Media |
| Goes | 1.83× | Travel & Leisure |
| Unique Gifts | 1.89× | Shopping |
| Strategic human resource planning | 14.04× | Business & Career |
| Progressive rock | 2.13× | Music & Radio |
| Israel | 2.56× | Travel & Leisure |
| KLIX (AM) | 2.77× | Music & Radio |
| Birthday Gifts | 1.72× | Kids & Family |
| Christmas Gift | 1.6× | Kids & Family |
| Oliver Kahn | 3.11× | Sports |
| Jeepney | 14.14× | Cars & Mobility |
| Esra Erol | 4.41× | Movies & TV |
| Wok | 4.27× | Food & Beverages |
| Ho, Ghana | 3.32× | Travel & Leisure |
| Snow White (Fables) | 1.64× | Literature |
| Samanyolu Haber | 2.92× | Movies & TV |
| Stucco | 1.69× | Home & Garden |
| Neon Genesis Evangelion (manga) | 4.08× | Literature |
| Motion Picture Association of America | 4.85× | Movies & TV |
| The Hollies (Official) | 3.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Need for Security | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.26 |
| Travelling | THRILL | 1.13 |
| Tradition | CONSERVATISM | 1.13 |
| Healthy Lifestyle | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.3% |
| Brazil | 20.0% |
| United States | 10.3% |
See On the Road audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
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- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does On the Road have in Germany?
On the Road has an estimated audience of 102,914 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of On the Road fans?
42.0% of On the Road fans are female, 58.0% are male, with an average age of 44.6 years.
Which brands do On the Road fans like most?
On the Road fans show strongest brand affinity for Huck (magazine) (20×), Goes (1.83×), and Unique Gifts (1.89×) over the country average.
Where do On the Road fans live in Germany?
On the Road fans in Germany are most concentrated in Nordrhein-Westfalen (reach 360,690), Niedersachsen (reach 235,649), and Bayern (reach 155,798). These three regions account for the largest share of the active audience.
What other brands do On the Road fans also like?
Beyond On the Road itself, the audience over-indexes on Goes (1.83×), Unique Gifts (1.89×), Strategic human resource planning (14.04×), and Progressive rock (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for On the Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.