On the Road Audience in United States

On the Road has an estimated audience of 316,444 people in United States. 41.3% are female, 58.7% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Enterprise Rent-A-Car.

The average On the Road fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the On the Road audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of On the Road fans

Demographic split for On the Road audience in United States
MetricValue
Female41.3%
Male58.7%
Average age45.0
Estimated audience size316,444

Audience persona

The typical On the Road fan in United States is more male, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for On the Road in United States
RegionReachAffinity
California39,7821.14×
Texas22,5480.83×
New York21,2341.2×
Florida16,6570.78×
Pennsylvania10,8741.02×
Illinois10,4200.99×
Massachusetts8,7181.4×
Ohio8,5790.88×
Georgia8,5330.88×
North Carolina8,3910.88×
Virginia7,7461×
Michigan7,7190.93×
Washington7,4481.17×
New Jersey7,4470.93×
Colorado6,7121.35×
Arizona5,8120.9×
Tennessee5,5690.88×
Indiana5,3590.93×
Maryland4,7610.87×
Oregon4,6991.3×
Missouri4,4940.88×
Wisconsin4,4030.92×
Minnesota4,2860.95×
South Carolina3,7910.8×
Alabama3,6720.83×
Kentucky3,5970.91×
Connecticut3,5851.13×
Oklahoma3,1410.89×
Louisiana3,1320.77×
Maine3,0062.65×
Utah2,7370.97×
Iowa2,5770.99×
Nevada2,5270.83×
Arkansas2,1790.84×
Kansas2,0630.83×
Mississippi1,8870.72×
New Mexico1,6611.05×
Idaho1,5760.99×
New Hampshire1,4971.2×
Nebraska1,3480.85×
Washington, District of Columbia1,2721.34×
West Virginia1,1720.8×
Rhode Island1,0181.01×
Montana1,0141.15×
Hawaii9880.73×
Vermont8071.45×
South Dakota6250.86×
Alaska6220.92×
Wyoming5881.25×
Delaware5600.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for On the Road audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Enterprise Rent-A-Car7.79×Cars & Mobility
Flickr12.57×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
CarGurus7×Cars & Mobility
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.62×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Google Maps4.05×Internet & Social Media
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by On the Road audience
TraitClusterScore
Family OrientationCONSERVATISM2.53
Need for SecurityCONSERVATISM1.99
Quality AwarenessPREMIUM1.42
Career OrientationPOWER1.24
Early Adopter MentalityPOWER1.1
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for On the Road
CountryShare
Italy20.3%
Brazil20.0%
United States10.3%

See On the Road audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does On the Road have in United States?

On the Road has an estimated audience of 316,444 people in United States, concentrated in California and Texas.

What is the gender split and age of On the Road fans?

41.3% of On the Road fans are female, 58.7% are male, with an average age of 45.0 years.

Which brands do On the Road fans like most?

On the Road fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.

Where do On the Road fans live in United States?

On the Road fans in United States are most concentrated in California (reach 39,782), Texas (reach 22,548), and New York (reach 21,234). These three regions account for the largest share of the active audience.

What other brands do On the Road fans also like?

Beyond On the Road itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Enterprise Rent-A-Car (7.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for On the Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.