Rascasse Audience Intelligence

On the Road Audience in United States

A data profile of the people who buy, follow and care about On the Road in United States — modelled from more than twelve digital signal sources. On the Road has an estimated audience of 316,444 people in United States.

#4218among Movie / TV Show / Series in United States#8539in Movies & TV

The average On the Road fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hatchback, Family car, Solar energy, with strongest over-indexing on Hatchback (7.53× the country average).

Demographically, the On the Road audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical On the Road fan in United States is more male, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Hatchback.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the On the Road profile in United States.

Audience size
316K
in United States
Gender
41.3%♀
58.7% male
Age
45.0
average years
Country rank
#47026
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of On the Road viewers

41.3% are female, 58.7% are male, average age 45.0.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for On the Road audience in United States
MetricValue
Female41.3%
Male58.7%
Average age45.0
Estimated audience size316,444
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the On the Road audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

6.5%

of the worldwide On the Road audience comes from United States.

Worldwide audience distribution share by country for On the Road
CountryShare
Germany32.4%
Italy15.0%
Brazil12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the On the Road audience in United States is strongest.

Fig. 05

Top regions by affinity

On the Road fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K3.03×
02Massachusetts~8K1.30×
03Vermont<1K1.29×
04Colorado~6K1.23×
05Oregon~4K1.23×
06Washington, District of Columbia~1K1.22×
07Montana~1K1.17×
08New Hampshire~1K1.13×
09Washington~7K1.12×
10New York~20K1.10×
11Connecticut~3K1.08×
12California~40K1.04×
13Ohio~10K1.04×
14New Mexico~2K1.03×
15Idaho~2K1.01×
16Rhode Island~1K1.01×
17Iowa~3K1.00×
18Pennsylvania~10K0.99×
19Illinois~10K0.98×
20Virginia~7K0.96×
21Wisconsin~5K0.96×
22Minnesota~4K0.96×
23Alaska<1K0.96×
24Indiana~5K0.93×
25Utah~3K0.93×
26South Dakota<1K0.93×
27Nebraska~1K0.92×
28Michigan~8K0.91×
29Kentucky~4K0.91×
30Kansas~2K0.91×
31Tennessee~6K0.90×
32Missouri~5K0.90×
33Oklahoma~3K0.90×
34Arkansas~2K0.90×
35Arizona~6K0.89×
36West Virginia~1K0.89×
37North Dakota<1K0.89×
38New Jersey~7K0.88×
39Alabama~4K0.88×
40Mississippi~2K0.87×
41North Carolina~8K0.86×
42Maryland~5K0.86×
43Georgia~8K0.84×
44Louisiana~3K0.84×
45South Carolina~4K0.83×
46Hawaii~1K0.83×
47Texas~20K0.82×
48Delaware<1K0.82×
49Nevada~2K0.81×
50Florida~20K0.74×
Fig. 06

Affinity by region

Affinity by region — On the Road, United States
0.74×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the On the Road audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for On the Road audience
#·InterestCategoryAffinity×
01City carCars & Mobility9.30×
02Hybrid electric vehicleCars & Mobility9.30×
03Nissan RogueCars & Mobility9.30×
04Acura MDXCars & Mobility9.30×
05Family carCars & Mobility8.19×
06Honda PilotCars & Mobility7.92×
07HatchbackCars & Mobility7.53×
08Honda AccordCars & Mobility7.53×
09Kia MotorsCars & Mobility6.25×
10BuickCars & Mobility5.65×
11Apple StoreShopping5.42×
12CarcareCars & Mobility5.42×
13Alfa RomeoCars & Mobility5.20×
14Auto showCars & Mobility5.16×
15MazdaCars & Mobility5.11×
16Solar energyHome & Garden4.22×
17Enterprise Rent-A-CarCars & Mobility3.43×
18Vehicle insuranceCars & Mobility3.26×
19FedExBusiness & Career2.94×
20Mortgage loansBusiness & Career2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the On the Road audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by On the Road audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.84×
Need for SecurityCONSERVATISM2.32×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by On the Road audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.78×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does On the Road have in United States?

On the Road has an estimated audience of 316,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of On the Road viewers?

41.3% of On the Road fans are female, 58.7% are male, with an average age of 45.0 years.

03

Which brands do On the Road fans like most?

On the Road fans show strongest brand affinity for Hatchback (7.53×), Family car (8.19×), and Solar energy (4.22×) over the country average.

04

Where do On the Road fans live in United States?

On the Road fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do On the Road fans also like?

Beyond On the Road itself, the audience over-indexes on Family car (8.19×), Solar energy (4.22×), Kia Motors (6.25×), and Apple Store (5.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See On the Road audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for On the Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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