On the Road Audience in United States

On the Road logo

On the Road has an estimated audience of 316,444 people in United States. 41.3% are female, 58.7% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Mathcore, Google Home, The Historian, Historic site, Hipster.

The average On the Road fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the On the Road audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of On the Road fans

Demographic split for On the Road audience in United States
MetricValue
Female41.3%
Male58.7%
Average age45.0
Estimated audience size316,444

Audience persona

The typical On the Road fan in United States is more male, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for On the Road in United States
RegionReachAffinity
California39,7821.14×
Texas22,5480.83×
New York21,2341.2×
Florida16,6570.78×
Pennsylvania10,8741.02×
Illinois10,4200.99×
Massachusetts8,7181.4×
Ohio8,5790.88×
Georgia8,5330.88×
North Carolina8,3910.88×
Virginia7,7461×
Michigan7,7190.93×
Washington7,4481.17×
New Jersey7,4470.93×
Colorado6,7121.35×
Arizona5,8120.9×
Tennessee5,5690.88×
Indiana5,3590.93×
Maryland4,7610.87×
Oregon4,6991.3×
Missouri4,4940.88×
Wisconsin4,4030.92×
Minnesota4,2860.95×
South Carolina3,7910.8×
Alabama3,6720.83×
Kentucky3,5970.91×
Connecticut3,5851.13×
Oklahoma3,1410.89×
Louisiana3,1320.77×
Maine3,0062.65×
Utah2,7370.97×
Iowa2,5770.99×
Nevada2,5270.83×
Arkansas2,1790.84×
Kansas2,0630.83×
Mississippi1,8870.72×
New Mexico1,6611.05×
Idaho1,5760.99×
New Hampshire1,4971.2×
Nebraska1,3480.85×
Washington, District of Columbia1,2721.34×
West Virginia1,1720.8×
Rhode Island1,0181.01×
Montana1,0141.15×
Hawaii9880.73×
Vermont8071.45×
South Dakota6250.86×
Alaska6220.92×
Wyoming5881.25×
Delaware5600.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for On the Road audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Historic site4.34×Arts & Culture
Hipster9.3×Politics & Society
Northrop Grumman5.62×Business & Career
N1 road (South Africa)3.38×Travel & Leisure
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Hog Hunting1.87×Sports
Fairy godmother4.02×Literature
Keith Stanfield3.48×Movies & TV
Governor of Michigan3.92×Politics & Society
Kendra Scott1.52×Fashion & Accessoires
JDSU1.55×Business & Career
Acoustic music2.28×Music & Radio
Cam Ward1.88×Sports
Goop2.54×Internet & Social Media
Nebraska Cornhuskers football1.68×Sports
Notre Dame Fighting Irish football2.35×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by On the Road audience
TraitClusterScore
Family OrientationCONSERVATISM2.53
Need for SecurityCONSERVATISM1.99
Quality AwarenessPREMIUM1.42
Career OrientationPOWER1.24
Early Adopter MentalityPOWER1.1
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for On the Road
CountryShare
Italy20.3%
Brazil20.0%
United States10.3%

See On the Road audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does On the Road have in United States?

On the Road has an estimated audience of 316,444 people in United States, concentrated in California and Texas.

What is the gender split and age of On the Road fans?

41.3% of On the Road fans are female, 58.7% are male, with an average age of 45.0 years.

Which brands do On the Road fans like most?

On the Road fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.66×), and The Historian (16.48×) over the country average.

Where do On the Road fans live in United States?

On the Road fans in United States are most concentrated in California (reach 39,782), Texas (reach 22,548), and New York (reach 21,234). These three regions account for the largest share of the active audience.

What other brands do On the Road fans also like?

Beyond On the Road itself, the audience over-indexes on Google Home (11.66×), The Historian (16.48×), Historic site (4.34×), and Hipster (9.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for On the Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.