Rascasse Audience Intelligence

DFS (British retailer) Target Market in United States

A data profile of the people who buy, follow and care about DFS (British retailer) in United States — modelled from more than twelve digital signal sources. DFS (British retailer) has an estimated audience of 1,393,475 people in United States.

#1916among Brand in United States#324in Shopping

The average DFS (British retailer) fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, New York.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DFS (British retailer) profile in United States.

Audience size
1.4M
in United States
Gender
73.9%♀
26.1% male
Age
36.5
average years
Country rank
#18746
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DFS (British retailer)

73.9% are female, 26.1% are male, average age 36.5.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for DFS (British retailer) audience in United States
MetricValue
Female73.9%
Male26.1%
Average age36.5
Estimated audience size1,393,475
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the DFS (British retailer) audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

12.8%

of the worldwide DFS (British retailer) audience comes from United States.

Worldwide audience distribution share by country for DFS (British retailer)
CountryShare
United Kingdom47.9%
United States12.8%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DFS (British retailer) audience in United States is strongest.

Fig. 05

Top regions by affinity

DFS (British retailer) customers by region in United States
#RegionReachAffinity×
01Hawaii~80K13.50×
02Wyoming~10K6.52×
03Missouri~70K2.94×
04Delaware~7K1.91×
05New Jersey~40K1.00×
06Illinois~50K0.98×
07Washington, District of Columbia~4K0.98×
08New York~70K0.92×
09California~100K0.91×
10Massachusetts~20K0.81×
11Montana~3K0.75×
12Alaska~2K0.75×
13Kansas~8K0.74×
14South Dakota~2K0.74×
15North Dakota~2K0.71×
16Washington~20K0.69×
17Nevada~9K0.69×
18Virginia~20K0.68×
19New Hampshire~4K0.65×
20Rhode Island~3K0.64×
21Florida~60K0.63×
22Maine~3K0.63×
23Nebraska~4K0.61×
24Idaho~4K0.61×
25West Virginia~4K0.61×
26Louisiana~10K0.60×
27Connecticut~8K0.59×
28Georgia~30K0.58×
29Iowa~7K0.58×
30Utah~7K0.57×
31Arkansas~6K0.56×
32Indiana~10K0.55×
33Oregon~9K0.55×
34New Mexico~4K0.55×
35Texas~70K0.54×
36Maryland~10K0.54×
37Colorado~10K0.54×
38Wisconsin~10K0.54×
39Mississippi~6K0.54×
40Pennsylvania~20K0.53×
41Kentucky~9K0.51×
42Oklahoma~8K0.51×
43Minnesota~10K0.50×
44Michigan~20K0.49×
45Alabama~10K0.49×
46Ohio~20K0.48×
47Arizona~10K0.48×
48South Carolina~10K0.48×
49North Carolina~20K0.46×
50Tennessee~10K0.44×
Fig. 06

Affinity by region

Affinity by region — DFS (British retailer), United States
0.44×1.00×13.50×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DFS (British retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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