DFS (British retailer) Audience in United States
DFS (British retailer) has an estimated audience of 1,398,227 people in United States. 73.9% are female, 26.1% are male, average age 36.5. Top regions: California, Hawaii, New York.
The average DFS (British retailer) fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Hawaii, New York.
Category: Shopping · Type: Brand
Demographics of DFS (British retailer) fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 36.5 |
| Estimated audience size | 1,398,227 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 149,355 | 0.97× |
| Hawaii | 76,613 | 12.75× |
| New York | 76,135 | 0.97× |
| Missouri | 73,306 | 3.25× |
| Texas | 69,770 | 0.58× |
| Florida | 58,349 | 0.62× |
| Illinois | 49,848 | 1.07× |
| New Jersey | 45,499 | 1.28× |
| Georgia | 26,543 | 0.62× |
| Virginia | 24,207 | 0.71× |
| Pennsylvania | 23,516 | 0.5× |
| Massachusetts | 21,558 | 0.78× |
| Ohio | 19,989 | 0.46× |
| Washington | 19,986 | 0.71× |
| North Carolina | 18,628 | 0.44× |
| Michigan | 15,386 | 0.42× |
| Wyoming | 14,566 | 7.03× |
| Indiana | 13,106 | 0.51× |
| Arizona | 12,801 | 0.45× |
| Maryland | 12,582 | 0.52× |
| Wisconsin | 10,840 | 0.52× |
| Colorado | 10,830 | 0.49× |
| Tennessee | 10,368 | 0.37× |
| Nevada | 9,542 | 0.71× |
| Minnesota | 9,203 | 0.46× |
| Louisiana | 8,636 | 0.48× |
| South Carolina | 8,510 | 0.4× |
| Alabama | 7,981 | 0.41× |
| Kansas | 7,941 | 0.72× |
| Oregon | 7,842 | 0.49× |
| Delaware | 7,693 | 1.99× |
| Connecticut | 7,206 | 0.51× |
| Kentucky | 6,836 | 0.39× |
| Utah | 6,295 | 0.5× |
| Oklahoma | 6,245 | 0.4× |
| Iowa | 5,407 | 0.47× |
| Arkansas | 4,766 | 0.41× |
| Washington, District of Columbia | 4,736 | 1.13× |
| Mississippi | 3,646 | 0.32× |
| Idaho | 3,261 | 0.47× |
| Nebraska | 3,129 | 0.45× |
| Montana | 2,417 | 0.62× |
| New Mexico | 2,230 | 0.32× |
| New Hampshire | 2,099 | 0.38× |
| Rhode Island | 1,934 | 0.43× |
| West Virginia | 1,881 | 0.29× |
| Maine | 1,841 | 0.37× |
| South Dakota | 1,789 | 0.55× |
| Alaska | 1,415 | 0.47× |
| North Dakota | 1,161 | 0.4× |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 47.9% |
| United States | 12.7% |
| Japan | 5.5% |
See DFS (British retailer) audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for DFS (British retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.