Rascasse Audience Intelligence

Pure Gym Target Market in United States

A data profile of the people who buy, follow and care about Pure Gym in United States — modelled from more than twelve digital signal sources. Pure Gym has an estimated audience of 1,798,998 people in United States.

#1590among Brand in United States#1381in Sports

The average Pure Gym fan in United States is 31.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Virginia.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pure Gym profile in United States.

Audience size
1.8M
in United States
Gender
46.7%♀
53.3% male
Age
31.4
average years
Country rank
#15463
Brand in United States
Fig. 01

Search interest · 12-month trend

+1678%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pure Gym

46.7% are female, 53.3% are male, average age 31.4.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Pure Gym audience in United States
MetricValue
Female46.7%
Male53.3%
Average age31.4
Estimated audience size1,798,998
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Pure Gym audience in United States
Age bracketShare%
16-1939%
20-2925%
30-3917%
40-4913%
50+6%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Pure Gym audience comes from United States.

Worldwide audience distribution share by country for Pure Gym
CountryShare
United Kingdom53.5%
United States35.4%
Saudi Arabia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pure Gym audience in United States is strongest.

Fig. 05

Top regions by affinity

Pure Gym customers by region in United States
#RegionReachAffinity×
01New York~1M28.76×
02New Jersey~200K6.74×
03Virginia~70K2.02×
04Maryland~50K1.94×
05Washington, District of Columbia~5K1.17×
06Alaska~3K0.95×
07South Dakota~3K0.94×
08North Dakota~3K0.94×
09Vermont~2K0.93×
10Nebraska~7K0.92×
11Montana~4K0.92×
12Mississippi~10K0.91×
13New Mexico~7K0.91×
14Hawaii~6K0.91×
15Rhode Island~4K0.91×
16Arkansas~10K0.90×
17Iowa~10K0.90×
18Idaho~7K0.90×
19Delaware~4K0.90×
20Oklahoma~10K0.89×
21West Virginia~6K0.89×
22Louisiana~20K0.88×
23New Hampshire~5K0.88×
24Maine~5K0.88×
25Alabama~20K0.87×
26Utah~10K0.86×
27Kansas~10K0.85×
28Oregon~10K0.84×
29Missouri~20K0.83×
30Wisconsin~20K0.83×
31Minnesota~20K0.83×
32Nevada~10K0.82×
33Connecticut~10K0.79×
34Kentucky~10K0.78×
35Arizona~20K0.75×
36South Carolina~20K0.74×
37Colorado~20K0.73×
38Tennessee~20K0.70×
39Indiana~20K0.70×
40Washington~20K0.64×
41Massachusetts~20K0.63×
42Michigan~20K0.62×
43Ohio~30K0.60×
44North Carolina~30K0.58×
45Georgia~30K0.57×
46Pennsylvania~30K0.55×
47Illinois~30K0.55×
48Florida~40K0.45×
49Texas~50K0.40×
50California~60K0.36×
Fig. 06

Affinity by region

Affinity by region — Pure Gym, United States
0.36×1.00×28.76×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pure Gym. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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