Joachim Meyerhoff Audience in Germany
Joachim Meyerhoff has an estimated audience of 931,898 people in Germany. 70.7% are female, 29.3% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Rossmann, Home Office, Preacher (comics), Time (magazine), Saving.
The average Joachim Meyerhoff fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Rossmann, Home Office, Preacher (comics), with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Joachim Meyerhoff audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Joachim Meyerhoff fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 40.3 |
| Estimated audience size | 931,898 |
Audience persona
The typical Joachim Meyerhoff fan in Germany is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 191,322 | 0.94× |
| Niedersachsen | 119,736 | 1.32× |
| Bayern | 111,844 | 0.75× |
| Baden-Württemberg | 91,689 | 0.72× |
| Berlin | 61,527 | 1.48× |
| Hessen | 56,792 | 0.8× |
| Schleswig-Holstein | 56,045 | 1.67× |
| Hamburg | 34,651 | 1.65× |
| Sachsen | 32,205 | 0.7× |
| Rheinland-Pfalz | 29,057 | 0.62× |
| Brandenburg | 26,528 | 0.92× |
| Mecklenburg-Vorpommern | 18,710 | 1.05× |
| Thüringen | 15,285 | 0.64× |
| Sachsen-Anhalt | 14,925 | 0.62× |
| Bremen | 12,591 | 1.58× |
| Saarland | 6,137 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Home Office | 2.46× | Business & Career |
| Preacher (comics) | 8.82× | Literature |
| Time (magazine) | 2.33× | News |
| Saving | 1.53× | Business & Career |
| Stradivarius | 1.66× | Shopping |
| Jack White | 1.72× | Movies & TV |
| KLIX (AM) | 2.03× | Music & Radio |
| Israel | 1.53× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 5.2× | Literature |
| Esra Erol | 3.86× | Movies & TV |
| Keeper (password manager) | 2.94× | Technology & Electronics |
| Oliver Kahn | 2.16× | Sports |
| Michel Houellebecq | 5.88× | Literature |
| Emperor Entertainment Group | 1.74× | Business & Career |
| Hobby Lobby | 3.12× | Home & Garden |
| Ho, Ghana | 2.04× | Travel & Leisure |
| Granola | 4.19× | Food & Beverages |
| Hauptschule | 3.27× | Kids & Family |
| New Era (Namibia) | 1.75× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.3 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Community Orientation | OPEN | 1.26 |
| Healthy Lifestyle | BALANCE | 1.14 |
| DIY Mentality | THRILL | 1.1 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.8% |
| Austria | 8.9% |
| Switzerland | 2.9% |
See Joachim Meyerhoff audiences in other countries
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Frequently asked questions
How many fans does Joachim Meyerhoff have in Germany?
Joachim Meyerhoff has an estimated audience of 931,898 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Joachim Meyerhoff fans?
70.7% of Joachim Meyerhoff fans are female, 29.3% are male, with an average age of 40.3 years.
Which brands do Joachim Meyerhoff fans like most?
Joachim Meyerhoff fans show strongest brand affinity for Rossmann (1.67×), Home Office (2.46×), and Preacher (comics) (8.82×) over the country average.
Where do Joachim Meyerhoff fans live in Germany?
Joachim Meyerhoff fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,322), Niedersachsen (reach 119,736), and Bayern (reach 111,844). These three regions account for the largest share of the active audience.
What other brands do Joachim Meyerhoff fans also like?
Beyond Joachim Meyerhoff itself, the audience over-indexes on Home Office (2.46×), Preacher (comics) (8.82×), Time (magazine) (2.33×), and Saving (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joachim Meyerhoff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.