Gloria Audience in Germany
Gloria has an estimated audience of 390,426 people in Germany. 61.1% are female, 38.9% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Dog breed, Oliver Kahn, Progressive rock, Natural rubber, Zero Hedge.
The average Gloria fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Dog breed, Oliver Kahn, Progressive rock, with strongest over-indexing on Dog breed (4.15× the country average). Demographically, the Gloria audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Gloria fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 33.7 |
| Estimated audience size | 390,426 |
Audience persona
The typical Gloria fan in Germany is more female, around 33.7 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,845 | 2.16× |
| Baden-Württemberg | 68,217 | 1.28× |
| Bayern | 60,565 | 0.97× |
| Niedersachsen | 41,147 | 1.09× |
| Hessen | 32,978 | 1.11× |
| Rheinland-Pfalz | 22,986 | 1.18× |
| Berlin | 18,388 | 1.05× |
| Sachsen | 14,140 | 0.74× |
| Schleswig-Holstein | 11,892 | 0.85× |
| Hamburg | 11,285 | 1.28× |
| Brandenburg | 8,556 | 0.71× |
| Thüringen | 7,927 | 0.8× |
| Sachsen-Anhalt | 6,784 | 0.67× |
| Mecklenburg-Vorpommern | 4,640 | 0.62× |
| Saarland | 3,472 | 0.72× |
| Bremen | 2,990 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.15× | Pets & Animals |
| Oliver Kahn | 12.24× | Sports |
| Progressive rock | 2.91× | Music & Radio |
| Natural rubber | 2.45× | Cars & Mobility |
| Zero Hedge | 13.14× | Business & Career |
| Kong, Ivory Coast | 6.82× | Travel & Leisure |
| Ivrea | 9.82× | Travel & Leisure |
| Hebe | 2.47× | Home & Garden |
| Catania | 4.53× | Travel & Leisure |
| Building superintendent | 6.79× | Business & Career |
| Cyfrowy Polsat | 3.61× | Movies & TV |
| Univision | 3.47× | Movies & TV |
| Polsat | 3.62× | Movies & TV |
| Winemaking | 1.85× | Food & Beverages |
| Ayrton Senna | 2× | Sports |
| Rita of Cascia | 5.93× | Politics & Society |
| Geodesy | 3.58× | Business & Career |
| Adrian Smith | 5.21× | Music & Radio |
| Mackenzie Foy | 2.05× | Fashion & Accessoires |
| Baiersbronn | 2.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.31 |
| Pet Ownership | JOY | 2.13 |
| Urban Lifestyle | OPEN | 1.75 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Mindfulness | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| Germany | 16.6% |
| Italy | 12.0% |
See Gloria audiences in other countries
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Frequently asked questions
How many fans does Gloria have in Germany?
Gloria has an estimated audience of 390,426 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Gloria fans?
61.1% of Gloria fans are female, 38.9% are male, with an average age of 33.7 years.
Which brands do Gloria fans like most?
Gloria fans show strongest brand affinity for Dog breed (4.15×), Oliver Kahn (12.24×), and Progressive rock (2.91×) over the country average.
Where do Gloria fans live in Germany?
Gloria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,845), Baden-Württemberg (reach 68,217), and Bayern (reach 60,565). These three regions account for the largest share of the active audience.
What other brands do Gloria fans also like?
Beyond Gloria itself, the audience over-indexes on Oliver Kahn (12.24×), Progressive rock (2.91×), Natural rubber (2.45×), and Zero Hedge (13.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gloria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.