Rascasse Audience Intelligence

Gloria Audience in Germany

A data profile of the people who buy, follow and care about Gloria in Germany — modelled from more than twelve digital signal sources. Gloria has an estimated audience of 399,928 people in Germany.

#2818among Person in Germany#1677in Music & Radio

The average Gloria fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include FC St. Pauli, Olli Schulz, Zartmann, with strongest over-indexing on FC St. Pauli (7.84× the country average).

Demographically, the Gloria audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gloria fan in Germany is more female, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for FC St. Pauli.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gloria profile in Germany.

Audience size
400K
in Germany
Gender
61.1%♀
38.9% male
Age
33.7
average years
Country rank
#14016
Person in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gloria fans

61.1% are female, 38.9% are male, average age 33.7.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Gloria audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age33.7
Estimated audience size399,928
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Gloria audience in Germany
Age bracketShare%
16-1917%
20-2935%
30-3931%
40-4917%
50+0%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Gloria audience comes from Germany.

Worldwide audience distribution share by country for Gloria
CountryShare
United States45.3%
Germany16.6%
Italy11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gloria audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gloria fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K2.76×
02Baden-Württemberg~70K1.26×
03Hamburg~10K1.22×
04Rheinland-Pfalz~20K1.15×
05Hessen~30K1.08×
06Niedersachsen~40K1.06×
07Berlin~20K0.99×
08Bayern~60K0.95×
09Bremen~3K0.92×
10Schleswig-Holstein~10K0.85×
11Thüringen~8K0.82×
12Saarland~4K0.77×
13Sachsen~10K0.73×
14Brandenburg~9K0.72×
15Sachsen-Anhalt~7K0.70×
16Mecklenburg-Vorpommern~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Gloria, Germany
0.67×1.00×2.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gloria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gloria audience
#·InterestCategoryAffinity×
01Olli SchulzMusic & Radio16.41×
02Sportfreunde StillerMusic & Radio12.64×
03ZartmannMusic & Radio9.63×
04CluesoMusic & Radio9.63×
05AnnenMayKantereitMusic & Radio9.55×
06KraftklubMusic & Radio9.22×
07FC St. PauliSports7.84×
08Palina RojinskiMovies & TV6.59×
09Hurricane FestivalMusic & Radio6.50×
10ZDFneoMovies & TV6.30×
11Mark ForsterMusic & Radio4.68×
12Ina MüllerMovies & TV4.17×
13FinchMusic & Radio3.64×
14Tour de FranceSports3.03×
15ThomannShopping2.86×
16Udo LindenbergMusic & Radio2.75×
17RyanairTravel & Leisure2.01×
18SV Werder BremenSports1.95×
19ZDFMovies & TV1.53×
20Deutsche BahnCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gloria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gloria audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.48×
SustainabilityBALANCE1.45×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gloria audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Price SensitivityPREMIUM0.66×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gloria have in Germany?

Gloria has an estimated audience of 399,928 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Gloria fans?

61.1% of Gloria fans are female, 38.9% are male, with an average age of 33.7 years.

03

Which brands do Gloria fans like most?

Gloria fans show strongest brand affinity for FC St. Pauli (7.84×), Olli Schulz (16.41×), and Zartmann (9.63×) over the country average.

04

Where do Gloria fans live in Germany?

Gloria fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Gloria fans also like?

Beyond Gloria itself, the audience over-indexes on Olli Schulz (16.41×), Zartmann (9.63×), Clueso (9.63×), and Sportfreunde Stiller (12.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Gloria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gloria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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