Sophia Audience in Germany
Sophia has an estimated audience of 425,832 people in Germany. 52.6% are female, 47.4% are male, average age 40.0. Top brand affinities: Gil Ofarim, Israel, Motion Picture Association of America, Stradivarius, Pillow.
Top brand affinities include Gil Ofarim, Israel, Motion Picture Association of America, with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the Sophia audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Tradition, Travelling.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Sophia fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 40.0 |
| Estimated audience size | 425,832 |
Audience persona
The typical Sophia fan in Germany is balanced, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| Israel | 2.75× | Travel & Leisure |
| Motion Picture Association of America | 10.12× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.66× | Home & Garden |
| Like Dandelion Dust | 17.54× | Movies & TV |
| KLIX (AM) | 2.08× | Music & Radio |
| Nationality | 2.31× | Politics & Society |
| Hakkasan | 20.09× | Food & Beverages |
| Hakone, Kanagawa | 4.81× | Travel & Leisure |
| Euskirchen (district) | 5.9× | Travel & Leisure |
| Nurse education | 1.81× | Kids & Family |
| Uthai Thani Province | 14.22× | Travel & Leisure |
| Este, Veneto | 1.69× | Travel & Leisure |
| Volvo V60 | 3.09× | Cars & Mobility |
| Corona (band) | 1.53× | Music & Radio |
| Coworking | 2.29× | Business & Career |
| Janitor | 3.45× | Home & Garden |
| Weimar Republic | 2.79× | Politics & Society |
| Kodi (software) | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.66 |
| Travelling | THRILL | 1.63 |
| Indulgence | JOY | 1.59 |
| Design Affinity | PREMIUM | 1.49 |
| Spirituality | BALANCE | 1.41 |
| Quality Awareness | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Japan | 12.6% |
| Brazil | 9.7% |
See Sophia audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sophia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.