A data profile of the people who buy, follow and care about Apulia in United States — modelled from more than twelve digital signal sources. Apulia has an estimated audience of 834,416 people in United States.
The average Apulia fan in United States is 35.2 years old, balanced, and lives primarily in New Jersey.
The audience is concentrated in New Jersey, New York, California.
Top brand affinities include Junji Ito, La Gazzetta dello Sport, Ischia, with strongest over-indexing on Junji Ito (52.59× the country average).
Demographically, the Apulia audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Apulia fan in United States is balanced, around 35.2 years old, with strong Travelling tendencies and a notable affinity for Junji Ito.
The key figures that characterise the Apulia profile in United States.
47.5% are female, 52.5% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 35.2 |
| Estimated audience size | 834,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 13% |
Where the Apulia audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Jersey | ~300K | 12.02× | |
| 02 | New York | ~100K | 2.49× | |
| 03 | Washington, District of Columbia | ~5K | 1.88× | |
| 04 | Connecticut | ~10K | 1.58× | |
| 05 | Massachusetts | ~20K | 1.50× | |
| 06 | Rhode Island | ~3K | 1.28× | |
| 07 | California | ~100K | 1.21× | |
| 08 | Florida | ~70K | 1.21× | |
| 09 | Vermont | ~2K | 1.17× | |
| 10 | Colorado | ~10K | 1.11× | |
| 11 | Washington | ~20K | 1.09× | |
| 12 | New Hampshire | ~4K | 1.08× | |
| 13 | Oregon | ~10K | 1.07× | |
| 14 | Maine | ~3K | 1.05× | |
| 15 | Virginia | ~20K | 1.02× | |
| 16 | Hawaii | ~4K | 0.99× | |
| 17 | Maryland | ~10K | 0.95× | |
| 18 | Pennsylvania | ~30K | 0.92× | |
| 19 | Delaware | ~2K | 0.92× | |
| 20 | Illinois | ~30K | 0.91× | |
| 21 | Alaska | ~2K | 0.91× | |
| 22 | Montana | ~2K | 0.90× | |
| 23 | New Mexico | ~4K | 0.89× | |
| 24 | Idaho | ~4K | 0.89× | |
| 25 | North Dakota | ~2K | 0.88× | |
| 26 | South Dakota | ~2K | 0.87× | |
| 27 | North Carolina | ~20K | 0.80× | |
| 28 | Utah | ~6K | 0.80× | |
| 29 | West Virginia | ~3K | 0.80× | |
| 30 | South Carolina | ~10K | 0.79× | |
| 31 | Arizona | ~10K | 0.78× | |
| 32 | Nevada | ~6K | 0.75× | |
| 33 | Mississippi | ~5K | 0.75× | |
| 34 | Kansas | ~5K | 0.75× | |
| 35 | Nebraska | ~3K | 0.75× | |
| 36 | Georgia | ~20K | 0.74× | |
| 37 | Minnesota | ~9K | 0.73× | |
| 38 | Arkansas | ~5K | 0.72× | |
| 39 | Tennessee | ~10K | 0.69× | |
| 40 | Louisiana | ~7K | 0.69× | |
| 41 | Iowa | ~5K | 0.69× | |
| 42 | Wisconsin | ~9K | 0.68× | |
| 43 | Michigan | ~10K | 0.67× | |
| 44 | Missouri | ~9K | 0.67× | |
| 45 | Kentucky | ~7K | 0.67× | |
| 46 | Oklahoma | ~6K | 0.67× | |
| 47 | Ohio | ~20K | 0.66× | |
| 48 | Alabama | ~7K | 0.64× | |
| 49 | Indiana | ~10K | 0.63× | |
| 50 | Texas | ~40K | 0.60× |
The strongest cross-interests of the Apulia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ischia | Travel & Leisure | 79.98× | ||
| 02 | Junji Ito | Literature | 52.59× | ||
| 03 | Lanzarote | Travel & Leisure | 37.30× | ||
| 04 | La Gazzetta dello Sport | Sports | 31.92× | ||
| 05 | Cultural tourism | Travel & Leisure | 28.56× | ||
| 06 | Burial (musician) | Music & Radio | 20.00× | ||
| 07 | Akame ga Kill! | Literature | 20.00× | ||
| 08 | EasyJet | Travel & Leisure | 18.77× | ||
| 09 | Ryanair | Travel & Leisure | 14.79× | ||
| 10 | Bodrum | Travel & Leisure | 11.00× | ||
| 11 | Lyric poetry | Literature | 10.14× | ||
| 12 | Škoda Auto | Cars & Mobility | 9.27× | ||
| 13 | Christoph Waltz | Movies & TV | 8.94× | ||
| 14 | Trivago | Travel & Leisure | 5.42× | ||
| 15 | Standup paddleboarding | Sports | 4.93× | ||
| 16 | Web server | Technology & Electronics | 4.03× | ||
| 17 | Summer vacation | Travel & Leisure | 3.27× | ||
| 18 | Planet Fitness | Sports | 2.66× | ||
| 19 | Trader Joe's | Shopping | 2.00× | ||
| 20 | FIFA World Cup | Sports | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.24× | |
| Risk Appetite | THRILL | 1.77× | |
| Indulgence | JOY | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| DIY Mentality | THRILL | 0.89× |
Apulia has an estimated audience of 834,416 people in United States, concentrated in New Jersey and New York.
47.5% of Apulia fans are female, 52.5% are male, with an average age of 35.2 years.
Apulia fans show strongest brand affinity for Junji Ito (52.59×), La Gazzetta dello Sport (31.92×), and Ischia (79.98×) over the country average.
Apulia fans in United States are most concentrated in New Jersey (reach ~300K), New York (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Apulia itself, the audience over-indexes on La Gazzetta dello Sport (31.92×), Ischia (79.98×), Cultural tourism (28.56×), and Burial (musician) (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Apulia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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