Rascasse Audience Intelligence

Apulia Audience in Germany

A data profile of the people who buy, follow and care about Apulia in Germany — modelled from more than twelve digital signal sources. Apulia has an estimated audience of 426,615 people in Germany.

#127among Region in Germany#1177among POI in Germany#1048in Travel & Leisure

The average Apulia fan in Germany is 36.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Adriano Celentano, My Singing Monsters, Junji Ito, with strongest over-indexing on Adriano Celentano (32.19× the country average).

Demographically, the Apulia audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Apulia fan in Germany is balanced, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for Adriano Celentano.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apulia profile in Germany.

Audience size
427K
in Germany
Gender
54.0%♀
46.0% male
Age
36.1
average years
Country rank
#13316
POI in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apulia fans

54.0% are female, 46.0% are male, average age 36.1.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Apulia audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age36.1
Estimated audience size426,615
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Apulia audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3917%
40-4919%
50+14%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Apulia audience comes from Germany.

Worldwide audience distribution share by country for Apulia
CountryShare
Italy73.7%
United States4.5%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apulia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Apulia fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.63×
02Baden-Württemberg~90K1.58×
03Rheinland-Pfalz~30K1.19×
04Hessen~40K1.14×
05Nordrhein-Westfalen~100K1.06×
06Hamburg~10K1.06×
07Saarland~5K1.05×
08Berlin~20K0.93×
09Niedersachsen~40K0.90×
10Sachsen~20K0.88×
11Thüringen~10K0.88×
12Schleswig-Holstein~10K0.84×
13Bremen~3K0.79×
14Brandenburg~10K0.77×
15Mecklenburg-Vorpommern~6K0.71×
16Sachsen-Anhalt~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Apulia, Germany
0.68×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apulia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apulia audience
#·InterestCategoryAffinity×
01My Singing MonstersGames75.22×
02Dries MertensSports60.12×
03AnnalisaMusic & Radio50.13×
04Radio DeeJayMusic & Radio42.20×
05Junji ItoLiterature38.47×
06Vasco RossiMusic & Radio34.78×
07Adriano CelentanoMusic & Radio32.19×
08corriere dello sportSports23.57×
09Rockefeller CenterTravel & Leisure15.38×
10Uomini e DonneMovies & TV12.74×
11Adriatic SeaTravel & Leisure9.35×
12SicilyTravel & Leisure7.22×
13Adventure parkKids & Family7.00×
14Gianna NanniniMusic & Radio6.18×
15Wizz AirTravel & Leisure4.97×
16AllgäuTravel & Leisure4.35×
17TUITravel & Leisure3.29×
18SkyscannerTravel & Leisure3.21×
19RyanairTravel & Leisure2.78×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apulia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apulia audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.13×
Risk AppetiteTHRILL1.96×
Design AffinityPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apulia audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Family OrientationCONSERVATISM0.86×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apulia have in Germany?

Apulia has an estimated audience of 426,615 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Apulia fans?

54.0% of Apulia fans are female, 46.0% are male, with an average age of 36.1 years.

03

Which brands do Apulia fans like most?

Apulia fans show strongest brand affinity for Adriano Celentano (32.19×), My Singing Monsters (75.22×), and Junji Ito (38.47×) over the country average.

04

Where do Apulia fans live in Germany?

Apulia fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Apulia fans also like?

Beyond Apulia itself, the audience over-indexes on My Singing Monsters (75.22×), Junji Ito (38.47×), Annalisa (50.13×), and Dries Mertens (60.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Apulia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Apulia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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