Apulia Audience in Germany
Apulia has an estimated audience of 426,615 people in Germany. 54.0% are female, 46.0% are male, average age 36.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hakone, Kanagawa, Progressive rock, Artistic inspiration, Hakkasan, Goes.
The average Apulia fan in Germany is 36.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hakone, Kanagawa, Progressive rock, Artistic inspiration, with strongest over-indexing on Hakone, Kanagawa (38.3× the country average). Demographically, the Apulia audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Apulia fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 36.1 |
| Estimated audience size | 426,615 |
Audience persona
The typical Apulia fan in Germany is balanced, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Hakone, Kanagawa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 116,160 | 1.69× |
| Nordrhein-Westfalen | 103,230 | 1.11× |
| Baden-Württemberg | 93,961 | 1.61× |
| Niedersachsen | 38,882 | 0.94× |
| Hessen | 37,814 | 1.16× |
| Rheinland-Pfalz | 25,755 | 1.2× |
| Berlin | 18,691 | 0.98× |
| Sachsen | 18,438 | 0.88× |
| Schleswig-Holstein | 12,240 | 0.8× |
| Hamburg | 10,551 | 1.09× |
| Brandenburg | 10,095 | 0.76× |
| Thüringen | 8,928 | 0.82× |
| Sachsen-Anhalt | 6,851 | 0.62× |
| Mecklenburg-Vorpommern | 5,207 | 0.64× |
| Saarland | 5,073 | 0.97× |
| Bremen | 2,603 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakone, Kanagawa | 38.3× | Travel & Leisure |
| Progressive rock | 3.9× | Music & Radio |
| Artistic inspiration | 2.36× | Arts & Culture |
| Hakkasan | 46.47× | Food & Beverages |
| Goes | 1.6× | Travel & Leisure |
| Corona (band) | 3.57× | Music & Radio |
| Natural rubber | 3.17× | Cars & Mobility |
| Knokke-Heist | 8.55× | Travel & Leisure |
| Knoll (company) | 11.12× | Home & Garden |
| Beihai | 41.11× | Travel & Leisure |
| Product design | 1.85× | Business & Career |
| Nationality | 3.16× | Politics & Society |
| Like Dandelion Dust | 18.47× | Movies & TV |
| Rockland County, New York | 8.38× | Travel & Leisure |
| Nurse education | 2.24× | Kids & Family |
| Buying and Selling Real Estate | 5.54× | Home & Garden |
| Uthai Thani Province | 15.79× | Travel & Leisure |
| Commercial mortgage | 1.54× | Business & Career |
| Euskirchen (district) | 5.29× | Travel & Leisure |
| Ipekyol | 2.69× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.87 |
| Sports Activity | POWER | 1.77 |
| Pet Ownership | JOY | 1.65 |
| Travelling | THRILL | 1.61 |
| Sustainability | BALANCE | 1.54 |
| Healthy Lifestyle | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 73.7% |
| United States | 4.5% |
| Japan | 2.9% |
See Apulia audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Apulia have in Germany?
Apulia has an estimated audience of 426,615 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Apulia fans?
54.0% of Apulia fans are female, 46.0% are male, with an average age of 36.1 years.
Which brands do Apulia fans like most?
Apulia fans show strongest brand affinity for Hakone, Kanagawa (38.3×), Progressive rock (3.9×), and Artistic inspiration (2.36×) over the country average.
Where do Apulia fans live in Germany?
Apulia fans in Germany are most concentrated in Bayern (reach 116,160), Nordrhein-Westfalen (reach 103,230), and Baden-Württemberg (reach 93,961). These three regions account for the largest share of the active audience.
What other brands do Apulia fans also like?
Beyond Apulia itself, the audience over-indexes on Progressive rock (3.9×), Artistic inspiration (2.36×), Hakkasan (46.47×), and Goes (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apulia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.