Causeway Bay Audience in Germany
Causeway Bay has an estimated audience of 878,107 people in Germany. 73.1% are female, 26.9% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Rossmann, Kerala, John Stuart Mill, Progressive rock, Škoda Kodiaq.
The average Causeway Bay fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Rossmann, Kerala, John Stuart Mill, with strongest over-indexing on Rossmann (2.08× the country average). Demographically, the Causeway Bay audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Causeway Bay fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 42.9 |
| Estimated audience size | 878,107 |
Audience persona
The typical Causeway Bay fan in Germany is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,383 | 0.73× |
| Bayern | 127,837 | 0.91× |
| Hessen | 87,942 | 1.31× |
| Baden-Württemberg | 80,705 | 0.67× |
| Berlin | 54,892 | 1.4× |
| Niedersachsen | 44,990 | 0.53× |
| Sachsen-Anhalt | 22,139 | 0.97× |
| Thüringen | 21,760 | 0.97× |
| Brandenburg | 21,453 | 0.79× |
| Rheinland-Pfalz | 21,181 | 0.48× |
| Mecklenburg-Vorpommern | 19,472 | 1.16× |
| Sachsen | 19,268 | 0.45× |
| Schleswig-Holstein | 18,966 | 0.6× |
| Saarland | 18,477 | 1.71× |
| Bremen | 18,132 | 2.41× |
| Hamburg | 17,906 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.08× | Shopping |
| Kerala | 7.33× | Travel & Leisure |
| John Stuart Mill | 20× | Politics & Society |
| Progressive rock | 2.56× | Music & Radio |
| Škoda Kodiaq | 3.28× | Cars & Mobility |
| Pillow | 1.98× | Home & Garden |
| Medieval fantasy | 14.24× | Literature |
| The Hunt (2012 film) | 5.52× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Mothercare | 2.33× | Kids & Family |
| Este, Veneto | 2.95× | Travel & Leisure |
| The Journey (1959 film) | 14.28× | Movies & TV |
| Natural rubber | 2.04× | Cars & Mobility |
| Graham Greene (actor) | 3.52× | |
| Buying and Selling Real Estate | 6.17× | Home & Garden |
| Graham Greene | 3.71× | Literature |
| Esra Erol | 4.43× | Movies & TV |
| Justice | 2.71× | Politics & Society |
| Buying a House | 4.34× | Home & Garden |
| Bank account | 1.94× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.68 |
| Community Orientation | OPEN | 1.64 |
| Quality Awareness | PREMIUM | 1.63 |
| Creativity | OPEN | 1.58 |
| Tradition | CONSERVATISM | 1.45 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 6.2% |
| United Kingdom | 6.1% |
See Causeway Bay audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Causeway Bay have in Germany?
Causeway Bay has an estimated audience of 878,107 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Causeway Bay fans?
73.1% of Causeway Bay fans are female, 26.9% are male, with an average age of 42.9 years.
Which brands do Causeway Bay fans like most?
Causeway Bay fans show strongest brand affinity for Rossmann (2.08×), Kerala (7.33×), and John Stuart Mill (20×) over the country average.
Where do Causeway Bay fans live in Germany?
Causeway Bay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,383), Bayern (reach 127,837), and Hessen (reach 87,942). These three regions account for the largest share of the active audience.
What other brands do Causeway Bay fans also like?
Beyond Causeway Bay itself, the audience over-indexes on Kerala (7.33×), John Stuart Mill (20×), Progressive rock (2.56×), and Škoda Kodiaq (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Causeway Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.