A data profile of the people who buy, follow and care about K-citymarket in Finland — modelled from more than twelve digital signal sources. K-citymarket has an estimated audience of 965,314 people in Finland.
K-citymarket has an estimated audience of 965,314 people in Finland. 73.1% are female, 26.9% are male, average age 45.7. Top brand affinities: Finnair, IKEA, Lidl, Stockmann, Grocery store.
Top brand affinities include Finnair, IKEA, Lidl, with strongest over-indexing on Finnair (2.12× the country average).
Demographically, the K-citymarket audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical K-citymarket fan in Finland is more female, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the K-citymarket profile in Finland.
73.1% are female, 26.9% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 45.7 |
| Estimated audience size | 965,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
The strongest cross-interests of the K-citymarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grocery store | Food & Beverages | 3.57× | ||
| 02 | Finnair | Travel & Leisure | 2.12× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 1.94× | ||
| 04 | Cruises | Travel & Leisure | 1.93× | ||
| 05 | Lunch | Food & Beverages | 1.92× | ||
| 06 | Stockmann | Shopping | 1.88× | ||
| 07 | Meat | Food & Beverages | 1.83× | ||
| 08 | Internet & Social Media | 1.81× | |||
| 09 | Bars | Travel & Leisure | 1.81× | ||
| 10 | Lindex | Fashion & Accessoires | 1.80× | ||
| 11 | Kitchen | Home & Garden | 1.75× | ||
| 12 | Flower | Home & Garden | 1.74× | ||
| 13 | Dogs | Pets & Animals | 1.73× | ||
| 14 | Spas | Beauty & Wellness | 1.70× | ||
| 15 | Hair products | Beauty & Wellness | 1.70× | ||
| 16 | Happiness | Health | 1.69× | ||
| 17 | Shoes | Fashion & Accessoires | 1.64× | ||
| 18 | Intersport | Shopping | 1.61× | ||
| 19 | IKEA | Home & Garden | 1.57× | ||
| 20 | Lidl | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Indulgence | JOY | 1.54× | |
| Need for Security | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Risk Appetite | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for K-citymarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.