A data profile of the people who buy, follow and care about Vain elämää in Finland — modelled from more than twelve digital signal sources. Vain elämää has an estimated audience of 609,685 people in Finland.
Vain elämää has an estimated audience of 609,685 people in Finland. 70.2% are female, 29.8% are male, average age 42.9. Top brand affinities: IKEA, Finnair, Helsinki, Stockmann, WhatsApp.
Top brand affinities include IKEA, Finnair, Helsinki, with strongest over-indexing on IKEA (1.67× the country average).
Demographically, the Vain elämää audience skews more female with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
The typical Vain elämää fan in Finland is more female, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Vain elämää profile in Finland.
70.2% are female, 29.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 42.9 |
| Estimated audience size | 609,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Vain elämää audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 80.7% |
| Sweden | 3.5% |
| United States | 2.8% |
The strongest cross-interests of the Vain elämää audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weaving | Fashion & Accessoires | 2.35× | ||
| 02 | Weather | Home & Garden | 2.20× | ||
| 03 | Lunch | Food & Beverages | 2.19× | ||
| 04 | Flower | Home & Garden | 2.17× | ||
| 05 | Schlager music | Music & Radio | 2.16× | ||
| 06 | Swimming pool | Sports | 2.15× | ||
| 07 | Scandinavia | Travel & Leisure | 2.04× | ||
| 08 | Lindex | Fashion & Accessoires | 2.00× | ||
| 09 | Stockmann | Shopping | 1.97× | ||
| 10 | Internet & Social Media | 1.89× | |||
| 11 | H&M | Shopping | 1.88× | ||
| 12 | Helsinki | Travel & Leisure | 1.83× | ||
| 13 | Ticketmaster | Travel & Leisure | 1.73× | ||
| 14 | IKEA | Home & Garden | 1.67× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 16 | Trivago | Travel & Leisure | 1.67× | ||
| 17 | Finnair | Travel & Leisure | 1.61× | ||
| 18 | Shopping malls | Shopping | 1.61× | ||
| 19 | Momondo | Travel & Leisure | 1.61× | ||
| 20 | Organic food | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.55× | |
| Community Orientation | OPEN | 1.37× | |
| Quality Awareness | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Spirituality | BALANCE | 0.93× | |
| Urban Lifestyle | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Vain elämää. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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