Rascasse Audience Intelligence

How to Train Your Dragon (franchise) Audience in United States

A data profile of the people who buy, follow and care about How to Train Your Dragon (franchise) in United States — modelled from more than twelve digital signal sources. How to Train Your Dragon (franchise) has an estimated audience of 1,103,732 people in United States.

#1667among Movie / TV Show / Series in United States#3934in Movies & TV

The average How to Train Your Dragon (franchise) fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the How to Train Your Dragon (franchise) profile in United States.

Audience size
1.1M
in United States
Gender
59.2%♀
40.8% male
Age
34.1
average years
Country rank
#22125
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of How to Train Your Dragon (franchise) viewers

59.2% are female, 40.8% are male, average age 34.1.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for How to Train Your Dragon (franchise) audience in United States
MetricValue
Female59.2%
Male40.8%
Average age34.1
Estimated audience size1,103,732
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the How to Train Your Dragon (franchise) audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3919%
40-4914%
50+12%
Fig. 04

Worldwide distribution

66.5%

of the worldwide How to Train Your Dragon (franchise) audience comes from United States.

Worldwide audience distribution share by country for How to Train Your Dragon (franchise)
CountryShare
United States66.5%
United Kingdom5.7%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the How to Train Your Dragon (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

How to Train Your Dragon (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.46×
02Idaho~10K1.43×
03Alaska~4K1.28×
04Montana~5K1.26×
05Oklahoma~20K1.16×
06North Dakota~3K1.13×
07Washington~30K1.12×
08Colorado~20K1.12×
09Arkansas~10K1.12×
10New Mexico~7K1.12×
11Kansas~10K1.11×
12Missouri~20K1.10×
13Hawaii~6K1.08×
14Texas~100K1.06×
15Oregon~20K1.06×
16Nebraska~7K1.05×
17South Dakota~3K1.05×
18Iowa~10K1.04×
19Arizona~30K1.02×
20Indiana~20K1.02×
21Maine~5K1.01×
22Vermont~2K1.01×
23Wisconsin~20K1.00×
24Minnesota~20K1.00×
25Kentucky~20K0.99×
26California~100K0.98×
27Michigan~30K0.97×
28Tennessee~30K0.97×
29West Virginia~6K0.96×
30North Carolina~40K0.95×
31South Carolina~20K0.95×
32New Hampshire~5K0.95×
33Nevada~10K0.94×
34Mississippi~10K0.93×
35Florida~80K0.92×
36Ohio~40K0.92×
37Rhode Island~4K0.92×
38Georgia~40K0.91×
39Pennsylvania~40K0.89×
40Alabama~20K0.89×
41Louisiana~10K0.87×
42Illinois~40K0.86×
43Virginia~30K0.85×
44Massachusetts~20K0.85×
45Connecticut~10K0.84×
46Delaware~3K0.83×
47Maryland~20K0.77×
48New Jersey~20K0.72×
49New York~50K0.71×
50Washington, District of Columbia~3K0.63×
Fig. 06

Affinity by region

Affinity by region — How to Train Your Dragon (franchise), United States
0.63×1.00×1.46×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for How to Train Your Dragon (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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