Webcam Audience in United States

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Webcam has an estimated audience of 3,006,812 people in United States. 43.5% are female, 56.5% are male, average age 42.9. Top regions: Florida, California, Texas. Top brand affinities: Google Drive, Gmail, Business, Movies, Personal finance.

The average Webcam fan in United States is 42.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Google Drive, Gmail, Business, with strongest over-indexing on Google Drive (2.96× the country average). Demographically, the Webcam audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Webcam fans

Demographic split for Webcam audience in United States
MetricValue
Female43.5%
Male56.5%
Average age42.9
Estimated audience size3,006,812

Audience persona

The typical Webcam fan in United States is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Webcam in United States
RegionReachAffinity
Florida406,4042×
California359,8721.09×
Texas292,0661.13×
New York184,0321.1×
Georgia108,3411.17×
North Carolina97,4991.08×
Illinois90,7510.91×
Pennsylvania90,2330.89×
Ohio85,8820.93×
Virginia80,3831.1×
New Jersey73,1540.96×
Michigan71,8150.91×
Washington66,1651.1×
Tennessee61,3551.02×
Arizona61,1491×
Indiana54,4060.99×
Massachusetts53,1410.9×
South Carolina49,7481.1×
Missouri46,9420.97×
Colorado46,8500.99×
Maryland45,7020.88×
Alabama45,6191.09×
Louisiana42,3201.09×
Wisconsin39,9120.88×
Oregon39,5331.15×
Minnesota38,6990.9×
Nevada38,3311.32×
Kentucky34,5980.92×
Oklahoma32,6200.98×
Mississippi26,4251.07×
Utah26,1420.97×
Connecticut24,9270.83×
Arkansas24,3970.98×
Kansas24,3771.03×
Iowa20,8190.84×
Idaho18,3161.21×
West Virginia13,6240.97×
New Mexico13,2550.88×
Nebraska13,1740.87×
Hawaii11,2390.87×
Montana10,7581.29×
New Hampshire10,0350.85×
Maine8,7260.81×
Washington, District of Columbia8,2210.91×
Rhode Island7,8800.82×
Delaware6,3510.77×
Wyoming5,8251.31×
South Dakota5,7460.83×
Alaska5,5830.87×
North Dakota4,3860.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Webcam audience
BrandAffinityCategory
Google Drive2.96×Technology & Electronics
Gmail2.7×Internet & Social Media
Business1.66×Business & Career
Movies1.51×Movies & TV
Personal finance1.69×Business & Career
Fox News Channel1.51×Movies & TV
Wells Fargo1.96×Business & Career
Micro Center4.03×Shopping
Bank of America1.85×Business & Career
Breaking news1.68×Movies & TV
Friendship1.62×Kids & Family
Google Maps1.73×Internet & Social Media
United States Postal Service1.74×Business & Career
Best Buy1.69×Shopping
Database2.13×Technology & Electronics
T-Mobile1.62×Technology & Electronics
International Justice Mission29.98×Politics & Society
Amazon.com1.67×Shopping
Educational technology2.23×Business & Career
Capital One1.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Webcam audience
TraitClusterScore
Need for SecurityCONSERVATISM1.85
IndulgenceJOY1.83
LGBTQ+ IdentityOPEN1.74
Early Adopter MentalityPOWER1.62
Luxury OrientationPREMIUM1.54
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Webcam
CountryShare
United States26.0%
Japan6.4%
China5.8%

See Webcam audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Webcam have in United States?

Webcam has an estimated audience of 3,006,812 people in United States, concentrated in Florida and California.

What is the gender split and age of Webcam fans?

43.5% of Webcam fans are female, 56.5% are male, with an average age of 42.9 years.

Which brands do Webcam fans like most?

Webcam fans show strongest brand affinity for Google Drive (2.96×), Gmail (2.7×), and Business (1.66×) over the country average.

Where do Webcam fans live in United States?

Webcam fans in United States are most concentrated in Florida (reach 406,404), California (reach 359,872), and Texas (reach 292,066). These three regions account for the largest share of the active audience.

What other brands do Webcam fans also like?

Beyond Webcam itself, the audience over-indexes on Gmail (2.7×), Business (1.66×), Movies (1.51×), and Personal finance (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Webcam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.