Rascasse Audience Intelligence

Webcam Audience in United States

A data profile of the people who buy, follow and care about Webcam in United States — modelled from more than twelve digital signal sources. Webcam has an estimated audience of 3,006,812 people in United States.

#5105among Topic in United States#411in Technology & Electronics

The average Webcam fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Mitch McConnell, Gmail, with strongest over-indexing on Google Drive (2.96× the country average).

Demographically, the Webcam audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Webcam fan in United States is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Webcam profile in United States.

Audience size
3M
in United States
Gender
43.5%♀
56.5% male
Age
42.9
average years
Country rank
#10284
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Webcam fans

43.5% are female, 56.5% are male, average age 42.9.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Webcam audience in United States
MetricValue
Female43.5%
Male56.5%
Average age42.9
Estimated audience size3,006,812
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Webcam audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3916%
40-4920%
50+33%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Webcam audience comes from United States.

Worldwide audience distribution share by country for Webcam
CountryShare
United States25.6%
Japan6.3%
China5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Webcam audience in United States is strongest.

Fig. 05

Top regions by affinity

Webcam fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~70K1.73×
02Florida~300K1.70×
03Texas~400K1.46×
04Wyoming~6K1.38×
05New York~200K1.36×
06Nevada~40K1.25×
07California~400K1.23×
08Alaska~8K1.23×
09Montana~10K1.15×
10Hawaii~10K1.14×
11North Carolina~100K1.12×
12Mississippi~30K1.10×
13Georgia~100K1.08×
14Alabama~50K1.08×
15Idaho~20K1.08×
16Arkansas~30K1.03×
17Arizona~60K1.02×
18South Carolina~50K1.02×
19Kansas~20K1.02×
20Oregon~30K1.01×
21Washington~60K1.00×
22Tennessee~60K0.99×
23South Dakota~7K0.99×
24Indiana~50K0.98×
25Ohio~90K0.97×
26Virginia~70K0.96×
27Oklahoma~30K0.96×
28New Jersey~70K0.94×
29Missouri~50K0.93×
30Utah~30K0.93×
31West Virginia~10K0.93×
32Kentucky~30K0.91×
33Pennsylvania~90K0.90×
34Colorado~40K0.89×
35Illinois~90K0.88×
36Massachusetts~50K0.88×
37New Mexico~10K0.88×
38Rhode Island~8K0.88×
39North Dakota~5K0.87×
40Maryland~40K0.86×
41Michigan~70K0.85×
42New Hampshire~10K0.84×
43Minnesota~40K0.83×
44Iowa~20K0.83×
45Nebraska~10K0.83×
46Washington, District of Columbia~7K0.83×
47Wisconsin~40K0.82×
48Connecticut~20K0.82×
49Maine~9K0.80×
50Delaware~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Webcam, United States
0.77×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Webcam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Webcam audience
#·InterestCategoryAffinity×
01International Justice MissionPolitics & Society29.98×
02Micro CenterShopping4.03×
03Google DriveTechnology & Electronics2.96×
04VideotelephonyTechnology & Electronics2.87×
05GmailInternet & Social Media2.70×
06Mitch McConnellPolitics & Society2.55×
07Educational technologyBusiness & Career2.23×
08DatabaseTechnology & Electronics2.13×
09Wells FargoBusiness & Career1.96×
10Bank of AmericaBusiness & Career1.85×
11United States Postal ServiceBusiness & Career1.74×
12Google MapsInternet & Social Media1.73×
13Personal financeBusiness & Career1.69×
14Best BuyShopping1.69×
15Breaking newsMovies & TV1.68×
16Amazon.comShopping1.67×
17BusinessBusiness & Career1.66×
18FriendshipKids & Family1.62×
19T-MobileTechnology & Electronics1.62×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Webcam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Webcam audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.06×
Career OrientationPOWER1.43×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Webcam audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.68×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Webcam have in United States?

Webcam has an estimated audience of 3,006,812 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Webcam fans?

43.5% of Webcam fans are female, 56.5% are male, with an average age of 42.9 years.

03

Which brands do Webcam fans like most?

Webcam fans show strongest brand affinity for Google Drive (2.96×), Mitch McConnell (2.55×), and Gmail (2.7×) over the country average.

04

Where do Webcam fans live in United States?

Webcam fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Webcam fans also like?

Beyond Webcam itself, the audience over-indexes on Mitch McConnell (2.55×), Gmail (2.7×), Business (1.66×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Webcam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Webcam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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