Webcam Audience in Germany
Webcam has an estimated audience of 281,349 people in Germany. 33.2% are female, 66.8% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Docs, Office 365, Ionos, Google Maps, Gmail.
The average Webcam fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Docs, Office 365, Ionos, with strongest over-indexing on Google Docs (6.75× the country average). Demographically, the Webcam audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Webcam fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 42.2 |
| Estimated audience size | 281,349 |
Audience persona
The typical Webcam fan in Germany is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Google Docs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,143 | 1.07× |
| Bayern | 61,264 | 1.35× |
| Baden-Württemberg | 49,184 | 1.28× |
| Niedersachsen | 34,681 | 1.27× |
| Hessen | 25,455 | 1.19× |
| Sachsen | 14,154 | 1.03× |
| Rheinland-Pfalz | 13,844 | 0.98× |
| Schleswig-Holstein | 11,749 | 1.16× |
| Berlin | 8,815 | 0.7× |
| Thüringen | 7,409 | 1.03× |
| Brandenburg | 7,041 | 0.81× |
| Sachsen-Anhalt | 6,272 | 0.86× |
| Hamburg | 5,337 | 0.84× |
| Mecklenburg-Vorpommern | 3,075 | 0.57× |
| Saarland | 3,062 | 0.89× |
| Bremen | 2,317 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 6.75× | Internet & Social Media |
| Office 365 | 6.42× | Technology & Electronics |
| Ionos | 5.57× | Technology & Electronics |
| Google Maps | 2.85× | Internet & Social Media |
| Gmail | 2.95× | Internet & Social Media |
| Germany | 1.65× | Travel & Leisure |
| Godzilla | 3.72× | Movies & TV |
| FRITZ!Box | 3.02× | Technology & Electronics |
| Spiegel Online | 2.11× | News |
| OneDrive | 5.14× | Technology & Electronics |
| 2.06× | Internet & Social Media | |
| Google Drive | 3.7× | Technology & Electronics |
| Aral AG | 2.12× | Cars & Mobility |
| Peacemaker | 2.96× | Movies & TV |
| Wetter.com | 1.97× | Home & Garden |
| Bild | 1.54× | News |
| Thomann | 3.73× | Shopping |
| Der Tagesspiegel | 2.76× | News |
| Deutsche Bahn | 1.77× | Cars & Mobility |
| Home Office | 2.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.74 |
| Convenience Orientation | PREMIUM | 1.49 |
| Patriotism | CONSERVATISM | 1.42 |
| Sports Activity | POWER | 1.41 |
| Sustainability | BALANCE | 1.38 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 6.4% |
| China | 5.8% |
See Webcam audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Webcam have in Germany?
Webcam has an estimated audience of 281,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Webcam fans?
33.2% of Webcam fans are female, 66.8% are male, with an average age of 42.2 years.
Which brands do Webcam fans like most?
Webcam fans show strongest brand affinity for Google Docs (6.75×), Office 365 (6.42×), and Ionos (5.57×) over the country average.
Where do Webcam fans live in Germany?
Webcam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,143), Bayern (reach 61,264), and Baden-Württemberg (reach 49,184). These three regions account for the largest share of the active audience.
What other brands do Webcam fans also like?
Beyond Webcam itself, the audience over-indexes on Office 365 (6.42×), Ionos (5.57×), Google Maps (2.85×), and Gmail (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Webcam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.