Rascasse Audience Intelligence

Beaches Resorts Target Market in United States

A data profile of the people who buy, follow and care about Beaches Resorts in United States — modelled from more than twelve digital signal sources. Beaches Resorts has an estimated audience of 1,182,539 people in United States.

#2166among Brand in United States#1583in Travel & Leisure

The average Beaches Resorts fan in United States is 44.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Hostelling International, Phú Quốc, Bank of America, with strongest over-indexing on Hostelling International (18.93× the country average).

Demographically, the Beaches Resorts audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beaches Resorts fan in United States is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beaches Resorts profile in United States.

Audience size
1.2M
in United States
Gender
60.6%♀
39.4% male
Age
44.0
average years
Country rank
#21086
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beaches Resorts

60.6% are female, 39.4% are male, average age 44.0.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Beaches Resorts audience in United States
MetricValue
Female60.6%
Male39.4%
Average age44.0
Estimated audience size1,182,539
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Beaches Resorts audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3921%
40-4924%
50+30%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Beaches Resorts audience comes from United States.

Worldwide audience distribution share by country for Beaches Resorts
CountryShare
United States41.3%
United Kingdom8.6%
Philippines7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beaches Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Beaches Resorts customers by region in United States
#RegionReachAffinity×
01Wyoming~5K2.93×
02Alabama~30K1.63×
03Minnesota~30K1.62×
04Florida~100K1.61×
05New Hampshire~7K1.49×
06New Jersey~40K1.40×
07Kansas~10K1.40×
08North Carolina~50K1.34×
09Washington, District of Columbia~4K1.25×
10Tennessee~30K1.24×
11Connecticut~10K1.23×
12Pennsylvania~50K1.22×
13South Carolina~20K1.22×
14Ohio~40K1.19×
15New York~70K1.16×
16Virginia~30K1.15×
17Kentucky~20K1.14×
18Georgia~40K1.13×
19Mississippi~10K1.12×
20Louisiana~20K1.11×
21West Virginia~6K1.10×
22Massachusetts~20K1.07×
23Maryland~20K1.06×
24Delaware~3K1.05×
25Hawaii~5K1.00×
26Rhode Island~4K1.00×
27Nebraska~6K0.96×
28Iowa~9K0.95×
29North Dakota~2K0.94×
30Indiana~20K0.93×
31Arkansas~9K0.93×
32Vermont~2K0.93×
33Maine~4K0.87×
34Missouri~20K0.84×
35Wisconsin~10K0.84×
36Oklahoma~10K0.83×
37South Dakota~2K0.83×
38Illinois~30K0.80×
39Michigan~20K0.80×
40Colorado~10K0.78×
41Texas~80K0.76×
42Montana~2K0.75×
43New Mexico~4K0.64×
44Idaho~4K0.63×
45California~80K0.60×
46Utah~6K0.60×
47Washington~10K0.59×
48Nevada~7K0.59×
49Arizona~10K0.54×
50Oregon~7K0.52×
Fig. 06

Affinity by region

Affinity by region — Beaches Resorts, United States
0.52×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beaches Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beaches Resorts audience
#·InterestCategoryAffinity×
01Kevyn AucoinBeauty & Wellness72.06×
02Phú QuốcTravel & Leisure52.38×
03Hotel TonightTravel & Leisure31.27×
04Copa AirlinesTravel & Leisure24.15×
05CheapOairTravel & Leisure22.99×
06Interval InternationalBusiness & Career22.66×
07CDWTechnology & Electronics22.57×
08Laura DernMovies & TV20.75×
09Anjelica HustonMovies & TV19.12×
10Hostelling InternationalTravel & Leisure18.93×
11The A-TeamMovies & TV15.79×
12SidewaysMovies & TV15.42×
13V for Vendetta (film)Movies & TV14.54×
14AeroméxicoTravel & Leisure13.86×
15TransUnionTechnology & Electronics11.81×
16Travel agencyTravel & Leisure8.06×
17Bank of AmericaBusiness & Career6.96×
18WeekBusiness & Career5.31×
19DayBusiness & Career4.13×
20American AirlinesTravel & Leisure2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beaches Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beaches Resorts audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.90×
Risk AppetiteTHRILL2.43×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beaches Resorts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.06×
Pet OwnershipJOY1.07×
DIY MentalityTHRILL1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beaches Resorts's target market in United States?

Beaches Resorts's target market in United States covers an estimated 1,182,539 people, concentrated in Florida and California.

02

What is the gender split and age of Beaches Resorts customers?

60.6% of the Beaches Resorts audience are female, 39.4% are male, with an average age of 44.0 years.

03

Which brands do Beaches Resorts fans like most?

Beaches Resorts fans show strongest brand affinity for Hostelling International (18.93×), Phú Quốc (52.38×), and Bank of America (6.96×) over the country average.

04

Where do Beaches Resorts fans live in United States?

Beaches Resorts fans in United States are most concentrated in Florida (reach ~100K), California (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Beaches Resorts fans also like?

Beyond Beaches Resorts itself, the audience over-indexes on Phú Quốc (52.38×), Bank of America (6.96×), CheapOair (22.99×), and Laura Dern (20.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Beaches Resorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beaches Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →