Beaches Resorts Audience in United States

Beaches Resorts logo

Beaches Resorts has an estimated audience of 1,152,217 people in United States. 60.6% are female, 39.4% are male, average age 44.0. Top regions: Florida, Texas, California. Top brand affinities: Hostelling International, Phú Quốc, Bank of America, CheapOair, Laura Dern.

The average Beaches Resorts fan in United States is 44.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Hostelling International, Phú Quốc, Bank of America, with strongest over-indexing on Hostelling International (18.93× the country average). Demographically, the Beaches Resorts audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Beaches Resorts fans

Demographic split for Beaches Resorts audience in United States
MetricValue
Female60.6%
Male39.4%
Average age44.0
Estimated audience size1,152,217

Audience persona

The typical Beaches Resorts fan in United States is more female, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Beaches Resorts in United States
RegionReachAffinity
Florida148,1041.9×
Texas83,5060.84×
California81,0700.64×
New York76,2011.18×
North Carolina51,9721.5×
Pennsylvania50,5621.3×
Georgia45,1441.27×
Ohio42,9351.21×
New Jersey38,3101.31×
Virginia35,3231.26×
Illinois32,9040.86×
Tennessee31,6621.37×
Alabama30,5001.89×
Massachusetts26,0671.15×
Michigan25,2870.84×
Minnesota24,9351.51×
South Carolina22,8301.32×
Maryland21,2781.07×
Indiana21,0001×
Louisiana17,6641.19×
Kentucky17,6381.22×
Missouri16,3490.88×
Colorado14,5110.8×
Washington14,4620.63×
Wisconsin14,1910.82×
Connecticut13,5931.18×
Arizona11,7690.5×
Oklahoma10,5070.82×
Mississippi9,9541.05×
Kansas9,2051.01×
Arkansas9,2010.97×
Iowa9,0000.95×
Oregon6,6420.5×
West Virginia5,8921.1×
Hawaii5,7691.16×
Utah5,6830.55×
New Hampshire5,5471.22×
Nebraska5,5300.96×
Nevada5,5250.5×
Washington, District of Columbia4,9831.44×
Rhode Island3,6030.98×
Maine3,5170.85×
Delaware3,1140.98×
Idaho2,9060.5×
New Mexico2,8210.49×
Montana2,1450.67×
North Dakota1,9730.83×
South Dakota1,9520.73×
Vermont1,8200.9×
Wyoming1,3010.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beaches Resorts audience
BrandAffinityCategory
Hostelling International18.93×Travel & Leisure
Phú Quốc52.38×Travel & Leisure
Bank of America6.96×Business & Career
CheapOair22.99×Travel & Leisure
Laura Dern20.75×Movies & TV
Week5.31×Business & Career
Hotel Tonight31.27×Travel & Leisure
Kevyn Aucoin72.06×Beauty & Wellness
Copa Airlines24.15×Travel & Leisure
Travel agency8.06×Travel & Leisure
Anjelica Huston19.12×Movies & TV
Day4.13×Business & Career
TransUnion11.81×Technology & Electronics
American Airlines2.97×Travel & Leisure
Interval International22.66×Business & Career
Sideways15.42×Movies & TV
CDW22.57×Technology & Electronics
Aeroméxico13.86×Travel & Leisure
V for Vendetta (film)14.54×Movies & TV
Beaches2.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beaches Resorts audience
TraitClusterScore
Luxury OrientationPREMIUM4.32
Family OrientationCONSERVATISM2.53
TravellingTHRILL2.45
LGBTQ+ IdentityOPEN2.28
Risk AppetiteTHRILL1.99
Design AffinityPREMIUM1.96

Worldwide distribution

Worldwide audience distribution share by country for Beaches Resorts
CountryShare
United States41.0%
United Kingdom8.8%
Philippines8.0%

See Beaches Resorts audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Beaches Resorts have in United States?

Beaches Resorts has an estimated audience of 1,152,217 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Beaches Resorts fans?

60.6% of Beaches Resorts fans are female, 39.4% are male, with an average age of 44.0 years.

Which brands do Beaches Resorts fans like most?

Beaches Resorts fans show strongest brand affinity for Hostelling International (18.93×), Phú Quốc (52.38×), and Bank of America (6.96×) over the country average.

Where do Beaches Resorts fans live in United States?

Beaches Resorts fans in United States are most concentrated in Florida (reach 148,104), Texas (reach 83,506), and California (reach 81,070). These three regions account for the largest share of the active audience.

What other brands do Beaches Resorts fans also like?

Beyond Beaches Resorts itself, the audience over-indexes on Phú Quốc (52.38×), Bank of America (6.96×), CheapOair (22.99×), and Laura Dern (20.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beaches Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.