Han dynasty Audience in United States

Han dynasty has an estimated audience of 1,278,331 people in United States. 45.9% are female, 54.1% are male, average age 47.6. Top regions: New York, Pennsylvania, California. Top brand affinities: Confucianism, Mongolia, Coppa Italia, Hanoi, Da Nang.

The average Han dynasty fan in United States is 47.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, California. Top brand affinities include Confucianism, Mongolia, Coppa Italia, with strongest over-indexing on Confucianism (231.82× the country average). Demographically, the Han dynasty audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Han dynasty fans

Demographic split for Han dynasty audience in United States
MetricValue
Female45.9%
Male54.1%
Average age47.6
Estimated audience size1,278,331

Audience persona

The typical Han dynasty fan in United States is balanced, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for Han dynasty in United States
RegionReachAffinity
New York421,6525.9×
Pennsylvania282,7916.57×
California97,8750.7×
New Jersey91,8862.83×
Texas63,8840.58×
Florida44,8530.52×
Washington, District of Columbia37,1669.67×
Colorado33,1561.65×
Indiana31,3491.34×
Virginia27,1080.87×
Georgia22,4820.57×
Illinois20,1250.47×
Massachusetts19,8120.79×
Maryland19,6970.9×
North Carolina19,1890.5×
Washington18,8720.74×
Michigan17,6770.53×
Ohio14,8930.38×
Tennessee13,6310.53×
Arizona10,8000.41×
Minnesota9,8590.54×
Connecticut8,9480.7×
Missouri8,6320.42×
Oregon7,7630.53×
Kentucky7,7530.48×
South Carolina7,5030.39×
Wisconsin6,9610.36×
Nevada6,4270.52×
Louisiana6,0630.37×
Alabama5,9490.33×
Utah5,6380.49×
Delaware5,5071.56×
Oklahoma5,4440.38×
Hawaii4,1340.75×
Iowa3,7360.35×
Kansas3,6260.36×
Arkansas3,5690.34×
Mississippi2,9860.28×
West Virginia2,9820.5×
Idaho2,9230.46×
New Mexico2,3450.37×
Nebraska2,3330.36×
New Hampshire2,3070.46×
Maine2,2020.48×
Rhode Island2,0100.49×
Vermont1,2860.57×
Montana1,2440.35×
Alaska1,1540.42×
South Dakota9410.32×
North Dakota9160.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Han dynasty audience
BrandAffinityCategory
Confucianism231.82×Politics & Society
Mongolia27.66×Travel & Leisure
Coppa Italia208.56×Sports
Hanoi39.3×Travel & Leisure
Da Nang50.03×Travel & Leisure
Cambodia25.78×Travel & Leisure
North Korea15.67×Travel & Leisure
Malaysia13.22×Travel & Leisure
Pakistan10.97×Travel & Leisure
Czech Republic15.6×Travel & Leisure
Thailand7.57×Travel & Leisure
Singapore9.84×Travel & Leisure
Vietnam9.3×Travel & Leisure
South Africa7.56×Travel & Leisure
Uniqlo6.31×Shopping
United Nations7.55×Politics & Society
K.R.C. Genk75.48×Sports
New Zealand5.68×Travel & Leisure
Diary4.12×Kids & Family
Philippines4.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Han dynasty audience
TraitClusterScore
PatriotismCONSERVATISM1.89
TravellingTHRILL1.58
SpiritualityBALANCE1.35
TraditionCONSERVATISM1.23
Sports ActivityPOWER1.22
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Han dynasty
CountryShare
Vietnam44.2%
United States11.2%
Taiwan6.7%

See Han dynasty audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Han dynasty have in United States?

Han dynasty has an estimated audience of 1,278,331 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of Han dynasty fans?

45.9% of Han dynasty fans are female, 54.1% are male, with an average age of 47.6 years.

Which brands do Han dynasty fans like most?

Han dynasty fans show strongest brand affinity for Confucianism (231.82×), Mongolia (27.66×), and Coppa Italia (208.56×) over the country average.

Where do Han dynasty fans live in United States?

Han dynasty fans in United States are most concentrated in New York (reach 421,652), Pennsylvania (reach 282,791), and California (reach 97,875). These three regions account for the largest share of the active audience.

What other brands do Han dynasty fans also like?

Beyond Han dynasty itself, the audience over-indexes on Mongolia (27.66×), Coppa Italia (208.56×), Hanoi (39.3×), and Da Nang (50.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Han dynasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.