Rascasse Audience Intelligence

Chinese culture Audience in Germany

A data profile of the people who buy, follow and care about Chinese culture in Germany — modelled from more than twelve digital signal sources. Chinese culture has an estimated audience of 1,141,047 people in Germany.

#2886among Topic in Germany#237in Politics & Society

The average Chinese culture fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Love Actually, Wales national football team, New Year's Eve, with strongest over-indexing on Love Actually (18.91× the country average).

Demographically, the Chinese culture audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chinese culture fan in Germany is balanced, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Love Actually.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese culture profile in Germany.

Audience size
1.1M
in Germany
Gender
54.7%♀
45.3% male
Age
41.5
average years
Country rank
#5788
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese culture fans

54.7% are female, 45.3% are male, average age 41.5.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Chinese culture audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age41.5
Estimated audience size1,141,047
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Chinese culture audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4921%
50+27%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Chinese culture audience comes from Germany.

Worldwide audience distribution share by country for Chinese culture
CountryShare
China15.5%
United States10.6%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese culture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chinese culture fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.37×
02Saarland~20K1.31×
03Mecklenburg-Vorpommern~20K1.10×
04Thüringen~30K1.04×
05Sachsen-Anhalt~30K1.03×
06Schleswig-Holstein~40K0.98×
07Brandenburg~30K0.97×
08Hamburg~20K0.92×
09Rheinland-Pfalz~50K0.90×
10Sachsen~50K0.88×
11Hessen~80K0.87×
12Niedersachsen~100K0.86×
13Berlin~40K0.86×
14Nordrhein-Westfalen~200K0.79×
15Baden-Württemberg~100K0.79×
16Bayern~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Chinese culture, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese culture audience
#·InterestCategoryAffinity×
01Wales national football teamSports30.91×
02Love ActuallyMovies & TV18.91×
03International Olympic CommitteeSports14.89×
04New Year's EveHome & Garden13.39×
05Home AloneMovies & TV13.26×
06Earth DayPolitics & Society13.09×
07TibetTravel & Leisure12.43×
08TaiwanTravel & Leisure12.21×
09Small Business AdministrationBusiness & Career12.05×
10Croatia national football teamSports10.38×
11FundraisingBusiness & Career7.07×
12TelegramInternet & Social Media6.36×
13Non-alcoholic beverageFood & Beverages5.36×
14Frauen-BundesligaSports5.07×
15Country rapMusic & Radio5.04×
16VacationsTravel & Leisure3.73×
17NatureHome & Garden2.57×
18RedditInternet & Social Media2.52×
19FamilyKids & Family1.78×
20TagesschauMovies & TV1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese culture audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.38×
Convenience OrientationPREMIUM1.83×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese culture audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
DIY MentalityTHRILL0.84×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese culture have in Germany?

Chinese culture has an estimated audience of 1,141,047 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chinese culture fans?

54.7% of Chinese culture fans are female, 45.3% are male, with an average age of 41.5 years.

03

Which brands do Chinese culture fans like most?

Chinese culture fans show strongest brand affinity for Love Actually (18.91×), Wales national football team (30.91×), and New Year's Eve (13.39×) over the country average.

04

Where do Chinese culture fans live in Germany?

Chinese culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chinese culture fans also like?

Beyond Chinese culture itself, the audience over-indexes on Wales national football team (30.91×), New Year's Eve (13.39×), Telegram (6.36×), and Fundraising (7.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Chinese culture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chinese culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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