Rascasse Audience Intelligence

Japanese-Language Proficiency Test Audience in United States

A data profile of the people who buy, follow and care about Japanese-Language Proficiency Test in United States — modelled from more than twelve digital signal sources. Japanese-Language Proficiency Test has an estimated audience of 300,729 people in United States.

#13469among Topic in United States#2981in Business & Career

The average Japanese-Language Proficiency Test fan in United States is 32.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon, BTS, Abalone, with strongest over-indexing on Pokémon (26.74× the country average).

Demographically, the Japanese-Language Proficiency Test audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japanese-Language Proficiency Test fan in United States is balanced, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Pokémon.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese-Language Proficiency Test profile in United States.

Audience size
301K
in United States
Gender
50.1%♀
49.9% male
Age
32.0
average years
Country rank
#48335
Topic in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese-Language Proficiency Test fans

50.1% are female, 49.9% are male, average age 32.0.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Japanese-Language Proficiency Test audience in United States
MetricValue
Female50.1%
Male49.9%
Average age32.0
Estimated audience size300,729
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Japanese-Language Proficiency Test audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3916%
40-4912%
50+10%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Japanese-Language Proficiency Test audience comes from United States.

Worldwide audience distribution share by country for Japanese-Language Proficiency Test
CountryShare
Japan41.2%
Taiwan10.0%
United States5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese-Language Proficiency Test audience in United States is strongest.

Fig. 05

Top regions by affinity

Japanese-Language Proficiency Test fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K2.18×
02California~50K1.49×
03Washington~9K1.46×
04Texas~30K1.19×
05Oregon~4K1.15×
06Florida~20K1.13×
07Oklahoma~4K1.08×
08Mississippi~3K1.06×
09Georgia~10K1.05×
10Virginia~8K1.05×
11Louisiana~4K1.03×
12North Carolina~9K1.02×
13Maryland~5K1.02×
14Utah~3K1.02×
15Alaska<1K1.02×
16Arizona~6K1.01×
17Indiana~6K1.01×
18Vermont<1K1.01×
19New York~20K1.00×
20Montana<1K1.00×
21Kansas~2K0.99×
22Idaho~1K0.99×
23Washington, District of Columbia<1K0.99×
24South Dakota<1K0.99×
25North Dakota<1K0.98×
26New Jersey~7K0.97×
27Massachusetts~6K0.97×
28Kentucky~4K0.97×
29Nevada~3K0.97×
30New Mexico~1K0.97×
31West Virginia~1K0.97×
32Rhode Island<1K0.97×
33Tennessee~6K0.96×
34Delaware<1K0.96×
35Alabama~4K0.95×
36Arkansas~2K0.95×
37Nebraska~1K0.95×
38Michigan~7K0.94×
39Missouri~5K0.94×
40New Hampshire~1K0.94×
41Maine~1K0.94×
42Illinois~9K0.91×
43Iowa~2K0.91×
44Colorado~4K0.90×
45South Carolina~4K0.89×
46Wisconsin~4K0.89×
47Minnesota~4K0.89×
48Connecticut~3K0.88×
49Pennsylvania~9K0.85×
50Ohio~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Japanese-Language Proficiency Test, United States
0.85×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese-Language Proficiency Test audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese-Language Proficiency Test audience
#·InterestCategoryAffinity×
01AbalonePets & Animals97.92×
02Costa BravaTravel & Leisure86.76×
03MarbellaTravel & Leisure58.31×
04China Central TelevisionMovies & TV47.66×
05PokémonGames26.74×
06BTSMusic & Radio21.60×
07Astro (Malaysian satellite television)Movies & TV14.78×
08Language schoolKids & Family14.64×
09RakutenShopping13.28×
10International educationBusiness & Career12.81×
11Group buyingShopping11.96×
12JollibeeFood & Beverages11.22×
13LinguisticsBusiness & Career11.06×
14JD SportsShopping9.92×
15Anime and manga fandomLiterature8.57×
16Graphic novelLiterature7.86×
17Collectible card gameGames7.56×
18Digital artArts & Culture5.56×
19MangaLiterature3.87×
20Video gamesGames2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese-Language Proficiency Test audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese-Language Proficiency Test audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.66×
TravellingTHRILL1.55×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese-Language Proficiency Test audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Need for SecurityCONSERVATISM0.88×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese-Language Proficiency Test have in United States?

Japanese-Language Proficiency Test has an estimated audience of 300,729 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Japanese-Language Proficiency Test fans?

50.1% of Japanese-Language Proficiency Test fans are female, 49.9% are male, with an average age of 32.0 years.

03

Which brands do Japanese-Language Proficiency Test fans like most?

Japanese-Language Proficiency Test fans show strongest brand affinity for Pokémon (26.74×), BTS (21.6×), and Abalone (97.92×) over the country average.

04

Where do Japanese-Language Proficiency Test fans live in United States?

Japanese-Language Proficiency Test fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese-Language Proficiency Test fans also like?

Beyond Japanese-Language Proficiency Test itself, the audience over-indexes on BTS (21.6×), Abalone (97.92×), Anime and manga fandom (8.57×), and Marbella (58.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Japanese-Language Proficiency Test audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese-Language Proficiency Test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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