Mandarin Chinese Audience in United States

Mandarin Chinese logo

Mandarin Chinese has an estimated audience of 880,244 people in United States. 55.3% are female, 44.7% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: China Central Television, TVBS, Dollar General, Livemusic, AutoZone.

The average Mandarin Chinese fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include China Central Television, TVBS, Dollar General, with strongest over-indexing on China Central Television (43.54× the country average). Demographically, the Mandarin Chinese audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Mandarin Chinese fans

Demographic split for Mandarin Chinese audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.9
Estimated audience size880,244

Audience persona

The typical Mandarin Chinese fan in United States is more female, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for China Central Television.

Top regions in United States

Top regions ranked by reach for Mandarin Chinese in United States
RegionReachAffinity
California157,2151.62×
Texas77,7031.03×
New York74,7081.52×
Florida67,8001.14×
Massachusetts41,6672.4×
Illinois27,8400.95×
Georgia27,0081×
New Jersey26,8051.2×
North Carolina25,1910.95×
Utah24,6463.13×
Virginia24,4081.14×
Pennsylvania24,2290.82×
Washington20,7061.17×
Ohio18,9140.7×
Arizona18,0361×
Michigan17,5390.76×
Maryland16,1381.07×
Louisiana16,0891.42×
Minnesota15,4341.22×
Oklahoma14,7121.51×
Tennessee12,3210.7×
Indiana11,3120.7×
Missouri10,0610.71×
Alabama9,3910.76×
South Carolina9,2650.7×
Oregon9,0410.9×
Colorado8,9070.64×
Wisconsin8,6200.65×
Connecticut8,2860.94×
Nevada7,7680.91×
Kentucky7,5270.68×
Iowa5,7710.8×
Arkansas5,1920.72×
Kansas4,6570.67×
Mississippi4,4510.61×
Vermont4,2732.77×
Idaho4,2220.96×
Hawaii3,5480.94×
Washington, District of Columbia3,5361.34×
New Mexico3,0540.69×
Nebraska2,8990.66×
Maine2,7850.88×
New Hampshire2,6820.77×
Rhode Island2,3970.86×
West Virginia2,2260.54×
Delaware1,6940.7×
Alaska1,2790.68×
Montana1,1330.46×
South Dakota1,1140.55×
Wyoming1,0740.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mandarin Chinese audience
BrandAffinityCategory
China Central Television43.54×Movies & TV
TVBS36.71×Movies & TV
Dollar General1.8×Shopping
Livemusic2.03×Music & Radio
AutoZone1.51×Cars & Mobility
Chase (bank)1.77×Business & Career
J. C. Penney1.84×Shopping
Take-out1.75×Food & Beverages
Las Vegas1.68×Travel & Leisure
Panda Express1.68×Food & Beverages
Menards1.69×Home & Garden
The UPS Store1.52×Shopping
Confucianism12.28×Politics & Society
Five Below1.78×Shopping
Non-fiction books2.42×Literature
Language school5.32×Kids & Family
Publix1.59×Shopping
FC Bayern Munich2.01×Sports
Giannis Antetokounmpo3.1×Sports
Ace Hardware1.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mandarin Chinese audience
TraitClusterScore
Need for SecurityCONSERVATISM1.67
Quality AwarenessPREMIUM1.48
TravellingTHRILL1.44
SpiritualityBALANCE1.4
IndulgenceJOY1.39
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Mandarin Chinese
CountryShare
Malaysia20.7%
United States15.8%
Singapore9.7%

See Mandarin Chinese audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Mandarin Chinese have in United States?

Mandarin Chinese has an estimated audience of 880,244 people in United States, concentrated in California and Texas.

What is the gender split and age of Mandarin Chinese fans?

55.3% of Mandarin Chinese fans are female, 44.7% are male, with an average age of 39.9 years.

Which brands do Mandarin Chinese fans like most?

Mandarin Chinese fans show strongest brand affinity for China Central Television (43.54×), TVBS (36.71×), and Dollar General (1.8×) over the country average.

Where do Mandarin Chinese fans live in United States?

Mandarin Chinese fans in United States are most concentrated in California (reach 157,215), Texas (reach 77,703), and New York (reach 74,708). These three regions account for the largest share of the active audience.

What other brands do Mandarin Chinese fans also like?

Beyond Mandarin Chinese itself, the audience over-indexes on TVBS (36.71×), Dollar General (1.8×), Livemusic (2.03×), and AutoZone (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandarin Chinese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.