Rascasse Audience Intelligence

Mandarin Chinese Audience in United States

A data profile of the people who buy, follow and care about Mandarin Chinese in United States — modelled from more than twelve digital signal sources. Mandarin Chinese has an estimated audience of 880,244 people in United States.

#9156among Topic in United States#1520in Politics & Society

The average Mandarin Chinese fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include China Central Television, Trader Joe's, Web server, with strongest over-indexing on China Central Television (41.8× the country average).

Demographically, the Mandarin Chinese audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mandarin Chinese fan in United States is more female, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for China Central Television.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mandarin Chinese profile in United States.

Audience size
880K
in United States
Gender
55.3%♀
44.7% male
Age
39.9
average years
Country rank
#25786
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mandarin Chinese fans

55.3% are female, 44.7% are male, average age 39.9.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Mandarin Chinese audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.9
Estimated audience size880,244
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Mandarin Chinese audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Mandarin Chinese audience comes from United States.

Worldwide audience distribution share by country for Mandarin Chinese
CountryShare
Malaysia20.7%
United States15.8%
Singapore9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mandarin Chinese audience in United States is strongest.

Fig. 05

Top regions by affinity

Mandarin Chinese fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K3.02×
02Vermont~4K2.73×
03Massachusetts~40K2.31×
04California~100K1.53×
05Oklahoma~10K1.50×
06New York~70K1.47×
07Louisiana~20K1.40×
08Washington, District of Columbia~4K1.35×
09Minnesota~10K1.18×
10New Jersey~30K1.15×
11Washington~20K1.14×
12Virginia~20K1.12×
13Florida~70K1.10×
14Maryland~20K1.08×
15North Carolina~30K1.01×
16Oregon~10K1.01×
17Georgia~30K0.99×
18Arizona~20K0.98×
19Idaho~4K0.98×
20Hawaii~4K0.97×
21Texas~70K0.96×
22Connecticut~8K0.94×
23Maine~3K0.92×
24Rhode Island~3K0.92×
25Illinois~30K0.91×
26Nevada~8K0.91×
27Iowa~6K0.82×
28New Hampshire~3K0.82×
29Alaska~2K0.82×
30Pennsylvania~20K0.81×
31Alabama~10K0.78×
32Delaware~2K0.77×
33Arkansas~5K0.76×
34New Mexico~3K0.76×
35Michigan~20K0.75×
36North Dakota~1K0.73×
37Missouri~10K0.72×
38South Carolina~9K0.72×
39Nebraska~3K0.72×
40Indiana~10K0.71×
41Kentucky~8K0.71×
42Kansas~5K0.71×
43Ohio~20K0.70×
44Tennessee~10K0.70×
45Mississippi~5K0.69×
46South Dakota~1K0.69×
47Wisconsin~9K0.68×
48West Virginia~3K0.66×
49Colorado~9K0.65×
50Montana~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Mandarin Chinese, United States
0.63×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mandarin Chinese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mandarin Chinese audience
#·InterestCategoryAffinity×
01China Central TelevisionMovies & TV41.80×
02TVBSMovies & TV20.44×
03WeChatInternet & Social Media5.94×
04Language schoolKids & Family4.16×
05CognacFood & Beverages3.74×
06Web serverTechnology & Electronics3.41×
07Information securityBusiness & Career2.11×
08Public transportCars & Mobility1.97×
09Master of Business AdministrationBusiness & Career1.95×
10Giannis AntetokounmpoSports1.91×
11Online newspaperNews1.87×
12PhilanthropyArts & Culture1.75×
13Trader Joe'sShopping1.68×
14Distance educationBusiness & Career1.66×
15LinuxTechnology & Electronics1.65×
16Ace HardwareHome & Garden1.64×
17TablewareFood & Beverages1.61×
18Career developmentBusiness & Career1.59×
19LibraryLiterature1.59×
20Panera BreadFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mandarin Chinese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mandarin Chinese audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.71×
Career OrientationPOWER1.38×
Urban LifestyleOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mandarin Chinese audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.51×
Social Media UsageJOY0.64×
ExtroversionTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mandarin Chinese have in United States?

Mandarin Chinese has an estimated audience of 880,244 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mandarin Chinese fans?

55.3% of Mandarin Chinese fans are female, 44.7% are male, with an average age of 39.9 years.

03

Which brands do Mandarin Chinese fans like most?

Mandarin Chinese fans show strongest brand affinity for China Central Television (41.8×), Trader Joe's (1.68×), and Web server (3.41×) over the country average.

04

Where do Mandarin Chinese fans live in United States?

Mandarin Chinese fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mandarin Chinese fans also like?

Beyond Mandarin Chinese itself, the audience over-indexes on Trader Joe's (1.68×), Web server (3.41×), Online newspaper (1.87×), and TVBS (20.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Mandarin Chinese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandarin Chinese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →