Rascasse Audience Intelligence

Taichung Audience in United States

A data profile of the people who buy, follow and care about Taichung in United States — modelled from more than twelve digital signal sources. Taichung has an estimated audience of 540,962 people in United States.

#443among City in United States#3611among POI in United States#2785in Travel & Leisure

The average Taichung fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include China Central Television, Bubble tea, TVBS, with strongest over-indexing on China Central Television (92.87× the country average).

Demographically, the Taichung audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taichung fan in United States is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for China Central Television.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taichung profile in United States.

Audience size
541K
in United States
Gender
58.6%♀
41.4% male
Age
37.7
average years
Country rank
#34989
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taichung fans

58.6% are female, 41.4% are male, average age 37.7.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Taichung audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.7
Estimated audience size540,962
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Taichung audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Taichung audience comes from United States.

Worldwide audience distribution share by country for Taichung
CountryShare
Taiwan47.9%
China19.5%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taichung audience in United States is strongest.

Fig. 05

Top regions by affinity

Taichung fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.91×
02Washington~30K2.73×
03Washington, District of Columbia~3K1.99×
04Hawaii~4K1.93×
05New York~50K1.79×
06Oregon~9K1.51×
07Massachusetts~20K1.46×
08Idaho~4K1.33×
09Illinois~20K1.20×
10New Jersey~20K1.20×
11Utah~6K1.20×
12Virginia~10K1.08×
13Arizona~10K1.07×
14Alaska~1K1.03×
15Vermont<1K1.03×
16Texas~50K1.02×
17Colorado~9K1.01×
18Nevada~5K1.01×
19North Dakota~1K1.00×
20South Dakota~1K0.98×
21Maryland~9K0.97×
22New Hampshire~2K0.96×
23Rhode Island~2K0.96×
24Montana~1K0.96×
25Maine~2K0.93×
26Delaware~1K0.93×
27Minnesota~7K0.92×
28West Virginia~2K0.91×
29Connecticut~5K0.89×
30New Mexico~2K0.89×
31Nebraska~2K0.88×
32Mississippi~4K0.87×
33Kansas~4K0.86×
34Arkansas~4K0.85×
35Iowa~4K0.83×
36Georgia~10K0.82×
37Wisconsin~7K0.82×
38Pennsylvania~10K0.81×
39Oklahoma~5K0.81×
40Michigan~10K0.80×
41Louisiana~6K0.80×
42Kentucky~5K0.80×
43Missouri~7K0.79×
44North Carolina~10K0.78×
45Alabama~6K0.78×
46Indiana~8K0.76×
47South Carolina~6K0.76×
48Tennessee~8K0.74×
49Ohio~10K0.73×
50Florida~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Taichung, United States
0.72×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taichung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taichung audience
#·InterestCategoryAffinity×
01TVBSMovies & TV102.26×
02China Central TelevisionMovies & TV92.87×
03TapiocaFood & Beverages65.42×
04Nip/TuckMovies & TV24.85×
05Bubble teaFood & Beverages23.96×
06PuddingFood & Beverages21.71×
07Helen HuntMovies & TV20.00×
08Rick OwensFashion & Accessoires18.86×
09MujiHome & Garden15.58×
10TaipeiTravel & Leisure15.02×
11Mario KartGames13.98×
12Society6Shopping13.31×
13Cathay PacificTravel & Leisure11.25×
14TaiwanTravel & Leisure10.07×
15Group buyingShopping8.55×
16Non-alcoholic beverageFood & Beverages5.57×
17Diaper bagKids & Family3.25×
18InnovationBusiness & Career3.16×
19IKEAHome & Garden2.64×
20Planet FitnessSports2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taichung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taichung audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.23×
SpiritualityBALANCE1.59×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taichung audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Quality AwarenessPREMIUM0.94×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taichung have in United States?

Taichung has an estimated audience of 540,962 people in United States, concentrated in California and New York.

02

What is the gender split and age of Taichung fans?

58.6% of Taichung fans are female, 41.4% are male, with an average age of 37.7 years.

03

Which brands do Taichung fans like most?

Taichung fans show strongest brand affinity for China Central Television (92.87×), Bubble tea (23.96×), and TVBS (102.26×) over the country average.

04

Where do Taichung fans live in United States?

Taichung fans in United States are most concentrated in California (reach ~200K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Taichung fans also like?

Beyond Taichung itself, the audience over-indexes on Bubble tea (23.96×), TVBS (102.26×), Tapioca (65.42×), and Pudding (21.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Taichung audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taichung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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