Taichung Audience in United States
Taichung has an estimated audience of 540,962 people in United States. 58.6% are female, 41.4% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Esher, Superintendent (education), Elsword, Nebraska Cornhuskers football, Justice.
The average Taichung fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Esher, Superintendent (education), Elsword, with strongest over-indexing on Esher (90.42× the country average). Demographically, the Taichung audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Taichung fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 37.7 |
| Estimated audience size | 540,962 |
Audience persona
The typical Taichung fan in United States is more female, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Esher.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 182,903 | 3.07× |
| New York | 56,066 | 1.85× |
| Texas | 48,457 | 1.04× |
| Washington | 32,380 | 2.98× |
| Florida | 24,083 | 0.66× |
| Illinois | 22,544 | 1.25× |
| Massachusetts | 17,268 | 1.62× |
| New Jersey | 16,932 | 1.23× |
| Virginia | 14,801 | 1.12× |
| Pennsylvania | 14,282 | 0.78× |
| Georgia | 12,789 | 0.77× |
| North Carolina | 12,526 | 0.77× |
| Ohio | 10,365 | 0.62× |
| Oregon | 10,245 | 1.65× |
| Arizona | 9,796 | 0.89× |
| Michigan | 9,588 | 0.68× |
| Maryland | 8,819 | 0.95× |
| Colorado | 8,678 | 1.02× |
| Minnesota | 6,492 | 0.84× |
| Utah | 6,481 | 1.34× |
| Wisconsin | 5,904 | 0.73× |
| Indiana | 5,745 | 0.58× |
| Tennessee | 5,631 | 0.52× |
| Missouri | 5,564 | 0.64× |
| Hawaii | 5,296 | 2.28× |
| Nevada | 5,232 | 1× |
| Idaho | 4,950 | 1.82× |
| Washington, District of Columbia | 4,523 | 2.78× |
| Connecticut | 4,059 | 0.75× |
| South Carolina | 3,660 | 0.45× |
| Kentucky | 3,220 | 0.47× |
| Louisiana | 2,771 | 0.4× |
| Alabama | 2,579 | 0.34× |
| Kansas | 2,575 | 0.6× |
| Oklahoma | 2,256 | 0.38× |
| Iowa | 1,974 | 0.44× |
| New Hampshire | 1,943 | 0.91× |
| Arkansas | 1,846 | 0.41× |
| Mississippi | 1,818 | 0.41× |
| Rhode Island | 1,621 | 0.94× |
| New Mexico | 1,549 | 0.57× |
| Maine | 1,449 | 0.75× |
| West Virginia | 1,286 | 0.51× |
| Alaska | 1,284 | 1.11× |
| Nebraska | 1,211 | 0.45× |
| Montana | 1,119 | 0.75× |
| South Dakota | 1,105 | 0.88× |
| North Dakota | 1,076 | 0.97× |
| Wyoming | 1,041 | 1.3× |
| Vermont | 1,007 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esher | 90.42× | Travel & Leisure |
| Superintendent (education) | 12.49× | Business & Career |
| Elsword | 20× | Games |
| Nebraska Cornhuskers football | 4.14× | Sports |
| Justice | 3.3× | Politics & Society |
| JDSU | 3.49× | Business & Career |
| Combat sport | 1.75× | Sports |
| Nationality | 2.02× | Politics & Society |
| Home staging | 4.69× | Home & Garden |
| Bank account | 1.99× | Business & Career |
| Iowa Lottery | 8.11× | Games |
| Janitor | 4.91× | Home & Garden |
| Natural rubber | 1.54× | Cars & Mobility |
| Jeff Ayres | 44.38× | Sports |
| Certified diabetes educator | 8.96× | Business & Career |
| Mount Kilimanjaro | 10.94× | Travel & Leisure |
| Cam Ward | 2.34× | Sports |
| Urban horticulture | 2.12× | Home & Garden |
| Nebraska | 1.5× | Travel & Leisure |
| Mothercare | 1.72× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.35 |
| Luxury Orientation | PREMIUM | 2.24 |
| Indulgence | JOY | 1.77 |
| Price Sensitivity | PREMIUM | 1.57 |
| Extroversion | THRILL | 1.42 |
| Family Orientation | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 48.0% |
| China | 19.5% |
| Japan | 8.5% |
See Taichung audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Taichung have in United States?
Taichung has an estimated audience of 540,962 people in United States, concentrated in California and New York.
What is the gender split and age of Taichung fans?
58.6% of Taichung fans are female, 41.4% are male, with an average age of 37.7 years.
Which brands do Taichung fans like most?
Taichung fans show strongest brand affinity for Esher (90.42×), Superintendent (education) (12.49×), and Elsword (20×) over the country average.
Where do Taichung fans live in United States?
Taichung fans in United States are most concentrated in California (reach 182,903), New York (reach 56,066), and Texas (reach 48,457). These three regions account for the largest share of the active audience.
What other brands do Taichung fans also like?
Beyond Taichung itself, the audience over-indexes on Superintendent (education) (12.49×), Elsword (20×), Nebraska Cornhuskers football (4.14×), and Justice (3.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Taichung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.