Taichung Audience in United States

Taichung has an estimated audience of 540,962 people in United States. 58.6% are female, 41.4% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: TVBS, China Central Television, Pudding, Autism Awareness, Diabetes mellitus awareness.

The average Taichung fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include TVBS, China Central Television, Pudding, with strongest over-indexing on TVBS (179.03× the country average). Demographically, the Taichung audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Taichung fans

Demographic split for Taichung audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.7
Estimated audience size540,962

Audience persona

The typical Taichung fan in United States is more female, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for TVBS.

Top regions in United States

Top regions ranked by reach for Taichung in United States
RegionReachAffinity
California182,9033.07×
New York56,0661.85×
Texas48,4571.04×
Washington32,3802.98×
Florida24,0830.66×
Illinois22,5441.25×
Massachusetts17,2681.62×
New Jersey16,9321.23×
Virginia14,8011.12×
Pennsylvania14,2820.78×
Georgia12,7890.77×
North Carolina12,5260.77×
Ohio10,3650.62×
Oregon10,2451.65×
Arizona9,7960.89×
Michigan9,5880.68×
Maryland8,8190.95×
Colorado8,6781.02×
Minnesota6,4920.84×
Utah6,4811.34×
Wisconsin5,9040.73×
Indiana5,7450.58×
Tennessee5,6310.52×
Missouri5,5640.64×
Hawaii5,2962.28×
Nevada5,2321×
Idaho4,9501.82×
Washington, District of Columbia4,5232.78×
Connecticut4,0590.75×
South Carolina3,6600.45×
Kentucky3,2200.47×
Louisiana2,7710.4×
Alabama2,5790.34×
Kansas2,5750.6×
Oklahoma2,2560.38×
Iowa1,9740.44×
New Hampshire1,9430.91×
Arkansas1,8460.41×
Mississippi1,8180.41×
Rhode Island1,6210.94×
New Mexico1,5490.57×
Maine1,4490.75×
West Virginia1,2860.51×
Alaska1,2841.11×
Nebraska1,2110.45×
Montana1,1190.75×
South Dakota1,1050.88×
North Dakota1,0760.97×
Wyoming1,0411.3×
Vermont1,0071.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taichung audience
BrandAffinityCategory
TVBS179.03×Movies & TV
China Central Television90.42×Movies & TV
Pudding44.38×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Rick Owens27.59×Fashion & Accessoires
Tapioca64.43×Food & Beverages
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Nip/Tuck47.66×Movies & TV
Singer-songwriter5.51×Music & Radio
Group buying19.17×Shopping
Taiwan11.55×Travel & Leisure
Income tax13.19×Business & Career
Taipei15.79×Travel & Leisure
Helen Hunt20×Movies & TV
Bubble tea14.52×Food & Beverages
Kia Sportage20×Cars & Mobility
Society620.55×Shopping
Day trading10.01×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taichung audience
TraitClusterScore
Risk AppetiteTHRILL2.35
Luxury OrientationPREMIUM2.24
IndulgenceJOY1.77
Price SensitivityPREMIUM1.57
ExtroversionTHRILL1.42
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Taichung
CountryShare
Taiwan48.0%
China19.5%
Japan8.5%

See Taichung audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Taichung have in United States?

Taichung has an estimated audience of 540,962 people in United States, concentrated in California and New York.

What is the gender split and age of Taichung fans?

58.6% of Taichung fans are female, 41.4% are male, with an average age of 37.7 years.

Which brands do Taichung fans like most?

Taichung fans show strongest brand affinity for TVBS (179.03×), China Central Television (90.42×), and Pudding (44.38×) over the country average.

Where do Taichung fans live in United States?

Taichung fans in United States are most concentrated in California (reach 182,903), New York (reach 56,066), and Texas (reach 48,457). These three regions account for the largest share of the active audience.

What other brands do Taichung fans also like?

Beyond Taichung itself, the audience over-indexes on China Central Television (90.42×), Pudding (44.38×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taichung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.