Rascasse Audience Intelligence

Traditional Chinese characters Audience in United States

A data profile of the people who buy, follow and care about Traditional Chinese characters in United States — modelled from more than twelve digital signal sources. Traditional Chinese characters has an estimated audience of 1,526,553 people in United States.

#7214among Topic in United States#316in Literature

The average Traditional Chinese characters fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include China Central Television, Beijing, Malaysia, with strongest over-indexing on China Central Television (54.2× the country average).

Demographically, the Traditional Chinese characters audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Traditional Chinese characters fan in United States is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for China Central Television.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traditional Chinese characters profile in United States.

Audience size
1.5M
in United States
Gender
55.4%♀
44.6% male
Age
40.1
average years
Country rank
#17530
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Traditional Chinese characters fans

55.4% are female, 44.6% are male, average age 40.1.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Traditional Chinese characters audience in United States
MetricValue
Female55.4%
Male44.6%
Average age40.1
Estimated audience size1,526,553
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Traditional Chinese characters audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Traditional Chinese characters audience comes from United States.

Worldwide audience distribution share by country for Traditional Chinese characters
CountryShare
China21.1%
Taiwan21.1%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traditional Chinese characters audience in United States is strongest.

Fig. 05

Top regions by affinity

Traditional Chinese characters fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.44×
02Vermont~4K1.37×
03North Dakota~4K1.27×
04South Dakota~4K1.18×
05Delaware~5K1.17×
06Montana~5K1.15×
07Hawaii~7K1.13×
08Kansas~10K1.12×
09West Virginia~8K1.12×
10New Hampshire~7K1.10×
11Rhode Island~5K1.10×
12Maine~6K1.09×
13Idaho~8K1.08×
14Washington, District of Columbia~5K1.07×
15California~200K1.03×
16Mississippi~10K1.03×
17New Mexico~8K1.02×
18Nebraska~8K1.02×
19Utah~10K1.01×
20Arkansas~10K0.99×
21Washington~30K0.96×
22Iowa~10K0.96×
23Oklahoma~20K0.94×
24Louisiana~20K0.93×
25Kentucky~20K0.93×
26Connecticut~10K0.93×
27Nevada~10K0.93×
28Oregon~20K0.92×
29Massachusetts~30K0.91×
30Alabama~20K0.91×
31South Carolina~20K0.90×
32Missouri~20K0.89×
33Wisconsin~20K0.89×
34Minnesota~20K0.89×
35Indiana~20K0.88×
36Maryland~20K0.88×
37Tennessee~30K0.87×
38Colorado~20K0.87×
39Arizona~30K0.86×
40Illinois~40K0.84×
41Georgia~40K0.84×
42New Jersey~30K0.84×
43Virginia~30K0.84×
44New York~70K0.83×
45Michigan~30K0.83×
46Pennsylvania~40K0.81×
47Ohio~40K0.81×
48North Carolina~40K0.81×
49Texas~90K0.70×
50Florida~70K0.70×
Fig. 06

Affinity by region

Affinity by region — Traditional Chinese characters, United States
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traditional Chinese characters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traditional Chinese characters audience
#·InterestCategoryAffinity×
01China Central TelevisionMovies & TV54.20×
02TVBSMovies & TV38.30×
03Vietnam AirlinesTravel & Leisure16.81×
04Viola DavisMovies & TV14.38×
05BeijingTravel & Leisure14.00×
06CougarKids & Family13.17×
07DaisoFashion & Accessoires11.58×
08MalaysiaTravel & Leisure11.14×
09Japan AirlinesTravel & Leisure10.30×
10Web serverTechnology & Electronics6.47×
11Drudge ReportSports6.18×
12Sustainable energyHome & Garden4.63×
13Chinese cuisineFood & Beverages4.12×
14Mineral waterFood & Beverages4.05×
15Renewable energyBusiness & Career3.60×
16Non-alcoholic beverageFood & Beverages3.53×
17New York PostNews3.46×
18Microwave ovenHome & Garden2.98×
19InnovationBusiness & Career2.76×
20Stand-up comedyMovies & TV2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traditional Chinese characters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Traditional Chinese characters audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.95×
Quality AwarenessPREMIUM2.37×
Convenience OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Traditional Chinese characters audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Traditional Chinese characters have in United States?

Traditional Chinese characters has an estimated audience of 1,526,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Traditional Chinese characters fans?

55.4% of Traditional Chinese characters fans are female, 44.6% are male, with an average age of 40.1 years.

03

Which brands do Traditional Chinese characters fans like most?

Traditional Chinese characters fans show strongest brand affinity for China Central Television (54.2×), Beijing (14×), and Malaysia (11.14×) over the country average.

04

Where do Traditional Chinese characters fans live in United States?

Traditional Chinese characters fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Traditional Chinese characters fans also like?

Beyond Traditional Chinese characters itself, the audience over-indexes on Beijing (14×), Malaysia (11.14×), Drudge Report (6.18×), and Viola Davis (14.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Traditional Chinese characters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Traditional Chinese characters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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