Chinese calendar Audience in United States

Chinese calendar logo

Chinese calendar has an estimated audience of 1,275,307 people in United States. 72.9% are female, 27.1% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Beijing, FC Bayern Munich, Malaysia.

The average Chinese calendar fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Beijing, with strongest over-indexing on Capital One (4.68× the country average). Demographically, the Chinese calendar audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Chinese calendar fans

Demographic split for Chinese calendar audience in United States
MetricValue
Female72.9%
Male27.1%
Average age39.4
Estimated audience size1,275,307

Audience persona

The typical Chinese calendar fan in United States is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Chinese calendar in United States
RegionReachAffinity
California276,4161.97×
Texas157,0681.43×
Florida84,5640.98×
New York72,6801.02×
Illinois46,8971.1×
Arizona42,5291.63×
Georgia39,2321×
North Carolina37,2690.97×
Pennsylvania34,6260.81×
Ohio33,7990.86×
Washington29,4501.15×
Michigan28,4960.85×
Virginia26,3650.85×
New Jersey25,4510.78×
Tennessee25,0660.98×
Indiana22,9870.99×
Massachusetts21,8630.87×
Colorado21,5281.07×
Missouri19,6210.95×
Nevada19,4741.58×
Alabama19,4651.09×
Louisiana17,9231.09×
Kentucky16,9091.06×
Maryland16,6020.76×
Wisconsin16,5030.86×
South Carolina16,2920.85×
Oregon16,2071.11×
Oklahoma15,7001.11×
Minnesota15,4430.85×
Utah13,4561.18×
Arkansas11,5171.1×
Kansas10,3531.03×
Mississippi10,0490.96×
New Mexico9,6271.51×
Connecticut9,5700.75×
Iowa9,3720.89×
Hawaii9,2621.69×
Idaho7,1381.12×
Nebraska6,2760.98×
West Virginia5,0350.85×
New Hampshire3,6510.73×
Rhode Island3,1370.77×
Alaska2,9491.08×
Maine2,9180.64×
Montana2,7690.78×
South Dakota2,4620.84×
Delaware2,4360.69×
Washington, District of Columbia2,2840.6×
North Dakota2,2280.85×
Wyoming1,5570.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese calendar audience
BrandAffinityCategory
Capital One4.68×Business & Career
Google Maps4.55×Internet & Social Media
Beijing14.71×Travel & Leisure
FC Bayern Munich7.17×Sports
Malaysia11.61×Travel & Leisure
Indeed.com4.14×Business & Career
Viola Davis16.26×Movies & TV
China Central Television31.89×Movies & TV
CarGurus4.41×Cars & Mobility
Chinese cuisine5×Food & Beverages
Diane Keaton4.32×Movies & TV
Enterprise Rent-A-Car4.04×Cars & Mobility
Vietnam Airlines23.37×Travel & Leisure
Google News3.8×News
Beetlejuice2.98×Movies & TV
Uniqlo5.08×Shopping
Kate Beckinsale8.14×Movies & TV
Innovation3.26×Business & Career
Circle K4.04×Shopping
DeviantArt4.07×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese calendar audience
TraitClusterScore
Quality AwarenessPREMIUM2.37
TravellingTHRILL2.1
SustainabilityBALANCE1.95
IndividualismJOY1.69
Convenience OrientationPREMIUM1.62
Urban LifestyleOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Chinese calendar
CountryShare
Taiwan30.7%
China10.4%
United States6.2%

See Chinese calendar audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Chinese calendar have in United States?

Chinese calendar has an estimated audience of 1,275,307 people in United States, concentrated in California and Texas.

What is the gender split and age of Chinese calendar fans?

72.9% of Chinese calendar fans are female, 27.1% are male, with an average age of 39.4 years.

Which brands do Chinese calendar fans like most?

Chinese calendar fans show strongest brand affinity for Capital One (4.68×), Google Maps (4.55×), and Beijing (14.71×) over the country average.

Where do Chinese calendar fans live in United States?

Chinese calendar fans in United States are most concentrated in California (reach 276,416), Texas (reach 157,068), and Florida (reach 84,564). These three regions account for the largest share of the active audience.

What other brands do Chinese calendar fans also like?

Beyond Chinese calendar itself, the audience over-indexes on Google Maps (4.55×), Beijing (14.71×), FC Bayern Munich (7.17×), and Malaysia (11.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.