Rascasse Audience Intelligence

Chinese calendar Audience in United States

A data profile of the people who buy, follow and care about Chinese calendar in United States — modelled from more than twelve digital signal sources. Chinese calendar has an estimated audience of 1,275,307 people in United States.

#7861among Topic in United States#1214in Politics & Society

The average Chinese calendar fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Beijing, with strongest over-indexing on Sustainable energy (9.74× the country average).

Demographically, the Chinese calendar audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chinese calendar fan in United States is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese calendar profile in United States.

Audience size
1.3M
in United States
Gender
72.9%♀
27.1% male
Age
39.4
average years
Country rank
#19975
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese calendar fans

72.9% are female, 27.1% are male, average age 39.4.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Chinese calendar audience in United States
MetricValue
Female72.9%
Male27.1%
Average age39.4
Estimated audience size1,275,307
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Chinese calendar audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Chinese calendar audience comes from United States.

Worldwide audience distribution share by country for Chinese calendar
CountryShare
Taiwan30.7%
China10.4%
United States6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese calendar audience in United States is strongest.

Fig. 05

Top regions by affinity

Chinese calendar fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.85×
02Arizona~40K1.60×
03Hawaii~9K1.56×
04New Mexico~10K1.53×
05Nevada~20K1.50×
06Texas~100K1.35×
07Alabama~20K1.16×
08Utah~10K1.16×
09Idaho~7K1.14×
10Alaska~3K1.14×
11Arkansas~10K1.13×
12Louisiana~20K1.12×
13Oklahoma~20K1.11×
14Kentucky~20K1.09×
15Washington~30K1.07×
16Oregon~20K1.06×
17Illinois~40K1.05×
18Colorado~20K1.04×
19Tennessee~30K1.02×
20Kansas~10K1.02×
21Nebraska~7K1.02×
22Mississippi~10K1.01×
23Florida~80K0.97×
24Indiana~20K0.97×
25Missouri~20K0.96×
26North Dakota~3K0.96×
27Georgia~40K0.95×
28West Virginia~6K0.95×
29South Dakota~3K0.95×
30North Carolina~40K0.94×
31Iowa~10K0.94×
32New York~70K0.93×
33Wyoming~2K0.93×
34Montana~3K0.89×
35Wisconsin~20K0.87×
36Michigan~30K0.86×
37South Carolina~20K0.86×
38Ohio~30K0.84×
39Rhode Island~3K0.83×
40Massachusetts~20K0.82×
41Minnesota~20K0.82×
42Virginia~30K0.81×
43Pennsylvania~30K0.78×
44New Hampshire~4K0.78×
45Delaware~3K0.77×
46Connecticut~10K0.76×
47New Jersey~20K0.75×
48Maryland~20K0.74×
49Maine~3K0.73×
50Washington, District of Columbia~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Chinese calendar, United States
0.65×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese calendar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese calendar audience
#·InterestCategoryAffinity×
01China Central TelevisionMovies & TV29.99×
02Viola DavisMovies & TV17.30×
03BeijingTravel & Leisure13.49×
04CougarKids & Family11.64×
05MalaysiaTravel & Leisure10.91×
06ExxonMobilCars & Mobility10.73×
07Sustainable energyHome & Garden9.74×
08Renewable energyBusiness & Career7.03×
09Retail bankingBusiness & Career5.43×
10HypermarketShopping4.33×
11Weather forecastingHome & Garden4.31×
12FedExBusiness & Career4.05×
13InnovationBusiness & Career4.05×
14Solar energyHome & Garden4.05×
15Chinese cuisineFood & Beverages3.97×
16First class travelTravel & Leisure3.72×
17Discount storesShopping3.37×
18Mortgage loansBusiness & Career2.39×
19Stand-up comedyMovies & TV2.31×
20AirbnbTravel & Leisure2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese calendar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese calendar audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.78×
Quality AwarenessPREMIUM2.56×
Convenience OrientationPREMIUM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese calendar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Risk AppetiteTHRILL0.77×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese calendar have in United States?

Chinese calendar has an estimated audience of 1,275,307 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chinese calendar fans?

72.9% of Chinese calendar fans are female, 27.1% are male, with an average age of 39.4 years.

03

Which brands do Chinese calendar fans like most?

Chinese calendar fans show strongest brand affinity for Sustainable energy (9.74×), Renewable energy (7.03×), and Beijing (13.49×) over the country average.

04

Where do Chinese calendar fans live in United States?

Chinese calendar fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chinese calendar fans also like?

Beyond Chinese calendar itself, the audience over-indexes on Renewable energy (7.03×), Beijing (13.49×), Viola Davis (17.3×), and Malaysia (10.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Chinese calendar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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