Rascasse Audience Intelligence

FC Red Bull Salzburg Audience in United States

A data profile of the people who buy, follow and care about FC Red Bull Salzburg in United States — modelled from more than twelve digital signal sources. FC Red Bull Salzburg has an estimated audience of 179,682 people in United States.

#791among Soccer in United States#1024among Team in United States#6396in Sports

The average FC Red Bull Salzburg fan in United States is 26.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Oliver Glasner, Jesse Marsch, Women's sports, with strongest over-indexing on Oliver Glasner (2015.81× the country average).

Demographically, the FC Red Bull Salzburg audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FC Red Bull Salzburg fan in United States is more male, around 26.9 years old, with strong Career Orientation tendencies and a notable affinity for Oliver Glasner.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Red Bull Salzburg profile in United States.

Audience size
180K
in United States
Gender
21.8%♀
78.2% male
Age
26.9
average years
Country rank
#61461
Team in United States
Fig. 01

Search interest · 12-month trend

-94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Red Bull Salzburg fans

21.8% are female, 78.2% are male, average age 26.9.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for FC Red Bull Salzburg audience in United States
MetricValue
Female21.8%
Male78.2%
Average age26.9
Estimated audience size179,682
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the FC Red Bull Salzburg audience in United States
Age bracketShare%
16-1962%
20-2916%
30-399%
40-497%
50+6%
Fig. 04

Worldwide distribution

1.4%

of the worldwide FC Red Bull Salzburg audience comes from United States.

Worldwide audience distribution share by country for FC Red Bull Salzburg
CountryShare
Austria9.9%
Guatemala3.6%
Peru3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Red Bull Salzburg audience in United States is strongest.

Fig. 05

Top regions by affinity

FC Red Bull Salzburg fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~10K2.26×
02Florida~50K2.15×
03New Jersey~20K2.15×
04New York~30K1.91×
05Washington, District of Columbia~2K1.88×
06Virginia~10K1.56×
07Massachusetts~10K1.56×
08Nevada~5K1.48×
09Connecticut~5K1.45×
10Rhode Island~1K1.43×
11Illinois~10K1.32×
12California~50K1.30×
13Indiana~7K1.18×
14Texas~30K1.17×
15North Carolina~10K1.16×
16Delaware~1K1.14×
17Kentucky~4K1.06×
18Nebraska~2K1.04×
19Georgia~10K1.02×
20Iowa~3K1.02×
21Pennsylvania~10K1.01×
22Tennessee~7K1.00×
23Colorado~5K1.00×
24Louisiana~4K0.95×
25Arizona~6K0.94×
26Kansas~2K0.93×
27Vermont<1K0.93×
28Maine~1K0.87×
29Alaska<1K0.87×
30Washington~6K0.85×
31North Dakota<1K0.85×
32Ohio~8K0.83×
33South Dakota<1K0.83×
34Utah~2K0.81×
35New Hampshire~1K0.81×
36Minnesota~4K0.80×
37Oregon~3K0.80×
38Montana<1K0.80×
39Missouri~4K0.79×
40Michigan~7K0.78×
41South Carolina~4K0.78×
42Mississippi~2K0.76×
43Arkansas~2K0.75×
44West Virginia~1K0.75×
45Idaho~1K0.74×
46New Mexico~1K0.74×
47Hawaii~1K0.74×
48Oklahoma~3K0.70×
49Wisconsin~3K0.69×
50Alabama~3K0.61×
Fig. 06

Affinity by region

Affinity by region — FC Red Bull Salzburg, United States
0.61×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Red Bull Salzburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Red Bull Salzburg audience
#·InterestCategoryAffinity×
01Adi HütterSports3990.15×
02Oliver GlasnerSports2015.81×
03Marco RoseSports2011.52×
04Alexander SchlagerSports2009.72×
05Nicolas SeiwaldSports1352.59×
06Jesse MarschSports1345.95×
07Romano SchmidSports1019.82×
08Univision Deportes NetworkSports642.14×
09UEFA Super CupSports439.01×
10Women's sportsTopic428.68×
11IscoSports369.89×
12Barcelona Sporting ClubSports363.52×
13Chivas USASports292.60×
14Paulo DybalaSports269.59×
15Toluca FCSports260.57×
16Watford F.C.Sports189.92×
17Football playerBusiness & Career104.76×
18The Devil Wears PradaMusic & Radio101.02×
19InertiaMusic & Radio101.02×
20FIFA Club World CupSports79.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Red Bull Salzburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC Red Bull Salzburg audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.99×
PatriotismCONSERVATISM1.90×
SpiritualityBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC Red Bull Salzburg audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
Pet OwnershipJOY0.97×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC Red Bull Salzburg have in United States?

FC Red Bull Salzburg has an estimated audience of 179,682 people in United States, concentrated in Florida and California.

02

What is the gender split and age of FC Red Bull Salzburg fans?

21.8% of FC Red Bull Salzburg fans are female, 78.2% are male, with an average age of 26.9 years.

03

Which brands do FC Red Bull Salzburg fans like most?

FC Red Bull Salzburg fans show strongest brand affinity for Oliver Glasner (2015.81×), Jesse Marsch (1345.95×), and Women's sports (428.68×) over the country average.

04

Where do FC Red Bull Salzburg fans live in United States?

FC Red Bull Salzburg fans in United States are most concentrated in Florida (reach ~50K), California (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do FC Red Bull Salzburg fans also like?

Beyond FC Red Bull Salzburg itself, the audience over-indexes on Jesse Marsch (1345.95×), Women's sports (428.68×), Adi Hütter (3990.15×), and Univision Deportes Network (642.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See FC Red Bull Salzburg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FC Red Bull Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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