FC Red Bull Salzburg Audience in United States

FC Red Bull Salzburg logo

FC Red Bull Salzburg has an estimated audience of 323,022 people in United States. 21.8% are female, 78.2% are male, average age 26.9. Top regions: California, Florida, New York. Top brand affinities: Oliver Glasner, Women's sports, Univision Deportes Network, Jesse Marsch, Barcelona Sporting Club.

The average FC Red Bull Salzburg fan in United States is 26.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Oliver Glasner, Women's sports, Univision Deportes Network, with strongest over-indexing on Oliver Glasner (2015.81× the country average). Demographically, the FC Red Bull Salzburg audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of FC Red Bull Salzburg fans

Demographic split for FC Red Bull Salzburg audience in United States
MetricValue
Female21.8%
Male78.2%
Average age26.9
Estimated audience size323,022

Audience persona

The typical FC Red Bull Salzburg fan in United States is more male, around 26.9 years old, with strong Risk Appetite tendencies and a notable affinity for Oliver Glasner.

Top regions in United States

Top regions ranked by reach for FC Red Bull Salzburg in United States
RegionReachAffinity
California51,0901.44×
Florida47,0292.15×
New York36,3252.01×
Texas36,2101.3×
New Jersey18,1352.21×
Illinois14,9591.39×
Maryland13,5022.43×
Virginia13,2991.69×
North Carolina12,0181.24×
Pennsylvania11,1191.02×
Georgia10,8051.09×
Massachusetts10,2551.61×
Ohio8,4390.85×
Indiana6,8211.16×
Tennessee6,6421.02×
Michigan6,2790.74×
Washington5,5260.85×
Colorado5,2831.04×
Arizona5,1540.78×
Connecticut4,7811.48×
Nevada4,3021.38×
Kentucky4,2251.04×
Louisiana3,9570.95×
South Carolina3,7700.78×
Missouri3,6610.7×
Minnesota3,6410.79×
Wisconsin3,0150.62×
Oregon2,8190.76×
Iowa2,4590.92×
Kansas2,2910.9×
Oklahoma2,2320.62×
Utah2,2200.77×
Washington, District of Columbia2,0392.1×
Alabama1,8240.4×
Nebraska1,7671.09×
Arkansas1,7460.66×
Rhode Island1,5121.47×
Mississippi1,4040.53×
Delaware1,0741.2×
New Mexico8930.55×
Maine8480.73×
New Hampshire7640.6×
Idaho7490.46×
Hawaii5620.4×
West Virginia5330.35×
Vermont4630.82×
South Dakota3480.47×
North Dakota3290.5×
Montana2720.3×
Wyoming1880.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FC Red Bull Salzburg audience
BrandAffinityCategory
Oliver Glasner2015.81×Sports
Women's sports428.68×
Univision Deportes Network642.14×Sports
Jesse Marsch1345.95×Sports
Barcelona Sporting Club363.52×Sports
Adi Hütter3990.15×Sports
UEFA Super Cup439.01×Sports
Marco Rose2011.52×Sports
Toluca FC260.57×Sports
Isco369.89×Sports
The Devil Wears Prada101.02×Music & Radio
FIFA Club World Cup79.94×Sports
Paulo Dybala269.59×Sports
Football player104.76×Business & Career
Inertia101.02×Music & Radio
Watford F.C.189.92×Sports
Chivas USA292.6×Sports
El Salvador national football team120.05×Sports
Acres101.02×Music & Radio
Alexander Schlager2009.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FC Red Bull Salzburg audience
TraitClusterScore
Risk AppetiteTHRILL3.12
Career OrientationPOWER1.36
SpiritualityBALANCE1.25
Sports ActivityPOWER1.24
Early Adopter MentalityPOWER1.21
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for FC Red Bull Salzburg
CountryShare
Austria9.9%
Brazil6.1%
Guatemala3.4%

See FC Red Bull Salzburg audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does FC Red Bull Salzburg have in United States?

FC Red Bull Salzburg has an estimated audience of 323,022 people in United States, concentrated in California and Florida.

What is the gender split and age of FC Red Bull Salzburg fans?

21.8% of FC Red Bull Salzburg fans are female, 78.2% are male, with an average age of 26.9 years.

Which brands do FC Red Bull Salzburg fans like most?

FC Red Bull Salzburg fans show strongest brand affinity for Oliver Glasner (2015.81×), Women's sports (428.68×), and Univision Deportes Network (642.14×) over the country average.

Where do FC Red Bull Salzburg fans live in United States?

FC Red Bull Salzburg fans in United States are most concentrated in California (reach 51,090), Florida (reach 47,029), and New York (reach 36,325). These three regions account for the largest share of the active audience.

What other brands do FC Red Bull Salzburg fans also like?

Beyond FC Red Bull Salzburg itself, the audience over-indexes on Women's sports (428.68×), Univision Deportes Network (642.14×), Jesse Marsch (1345.95×), and Barcelona Sporting Club (363.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FC Red Bull Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.