Inertia Audience in United States
Inertia has an estimated audience of 1,571,634 people in United States. 30.8% are female, 69.2% are male, average age 37.7. Top brand affinities: UEFA Super Cup, Ice Nine Kills, Placebo (band), Hollywood Undead, Falling in Reverse.
Top brand affinities include UEFA Super Cup, Ice Nine Kills, Placebo (band), with strongest over-indexing on UEFA Super Cup (106.88× the country average). Demographically, the Inertia audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Inertia fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 37.7 |
| Estimated audience size | 1,571,634 |
Audience persona
The typical Inertia fan in United States is more male, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for UEFA Super Cup.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Super Cup | 106.88× | Sports |
| Ice Nine Kills | 56.66× | Music & Radio |
| Placebo (band) | 66.92× | Music & Radio |
| Hollywood Undead | 55.12× | Music & Radio |
| Falling in Reverse | 32.22× | Music & Radio |
| FC Red Bull Salzburg | 65.88× | Sports |
| Tech N9ne | 46.65× | Music & Radio |
| Björk | 24.7× | Music & Radio |
| Limp Bizkit | 20.89× | Music & Radio |
| Hayley Williams | 17.29× | Music & Radio |
| Ozzy Osbourne | 9.42× | Music & Radio |
| Romelu Lukaku | 73.09× | Sports |
| Autism Awareness | 8.51× | Health |
| FIFA Club World Cup | 16.06× | Sports |
| Diabetes mellitus awareness | 5.65× | Health |
| August Burns Red | 53.71× | Music & Radio |
| Slipknot (band) | 14.5× | Music & Radio |
| Motörhead | 16.02× | Music & Radio |
| System of a Down | 17.3× | Music & Radio |
| Singer-songwriter | 3.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.73 |
| Tradition | CONSERVATISM | 1.64 |
| Early Adopter Mentality | POWER | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
| Risk Appetite | THRILL | 1.28 |
| Patriotism | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 7.9% |
| India | 7.6% |
See Inertia audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Inertia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.