Rascasse Audience Intelligence

FC Red Bull Salzburg Audience in Germany

A data profile of the people who buy, follow and care about FC Red Bull Salzburg in Germany — modelled from more than twelve digital signal sources. FC Red Bull Salzburg has an estimated audience of 250,726 people in Germany.

#504among Soccer in Germany#326among Team in Germany#1591in Sports

The average FC Red Bull Salzburg fan in Germany is 30.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Oliver Glasner, Marco Rose, Adi Hütter, with strongest over-indexing on Oliver Glasner (60.31× the country average).

Demographically, the FC Red Bull Salzburg audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FC Red Bull Salzburg fan in Germany is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Oliver Glasner.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Red Bull Salzburg profile in Germany.

Audience size
251K
in Germany
Gender
24.1%♀
75.9% male
Age
30.0
average years
Country rank
#19613
Team in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Red Bull Salzburg fans

24.1% are female, 75.9% are male, average age 30.0.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for FC Red Bull Salzburg audience in Germany
MetricValue
Female24.1%
Male75.9%
Average age30.0
Estimated audience size250,726
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the FC Red Bull Salzburg audience in Germany
Age bracketShare%
16-1950%
20-2917%
30-3913%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.0%

of the worldwide FC Red Bull Salzburg audience comes from Germany.

Worldwide audience distribution share by country for FC Red Bull Salzburg
CountryShare
Austria9.9%
Guatemala3.6%
Peru3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Red Bull Salzburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

FC Red Bull Salzburg fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K2.62×
02Sachsen~20K1.40×
03Baden-Württemberg~40K1.18×
04Nordrhein-Westfalen~60K1.03×
05Thüringen~7K0.96×
06Sachsen-Anhalt~7K0.94×
07Hessen~20K0.91×
08Rheinland-Pfalz~10K0.86×
09Hamburg~5K0.85×
10Niedersachsen~20K0.82×
11Schleswig-Holstein~8K0.78×
12Bremen~2K0.78×
13Berlin~9K0.77×
14Saarland~3K0.77×
15Brandenburg~6K0.75×
16Mecklenburg-Vorpommern~4K0.74×
Fig. 06

Affinity by region

Affinity by region — FC Red Bull Salzburg, Germany
0.74×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Red Bull Salzburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Red Bull Salzburg audience
#·InterestCategoryAffinity×
01Oliver GlasnerSports60.31×
02Marco RoseSports59.12×
03Adi HütterSports57.56×
04Lothar MatthäusSports17.28×
05Hannover 96Sports12.52×
06Eintracht BraunschweigSports9.79×
07TransfermarktSports8.82×
08VfL WolfsburgSports8.12×
09DFB-PokalSports7.44×
103. LigaSports7.06×
11Dynamo DresdenSports6.40×
12Borussia MönchengladbachSports5.75×
132. BundesligaSports5.49×
14SportschauSports5.06×
15SV Werder BremenSports4.27×
16Borussia DortmundSports4.01×
17FC Bayern MunichSports3.77×
18BundesligaSports3.54×
19FIFA World CupSports2.97×
20GermanyTravel & Leisure2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Red Bull Salzburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC Red Bull Salzburg audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.23×
SpiritualityBALANCE1.22×
Price SensitivityPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC Red Bull Salzburg audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.44×
MindfulnessBALANCE0.54×
Career OrientationPOWER0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC Red Bull Salzburg have in Germany?

FC Red Bull Salzburg has an estimated audience of 250,726 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of FC Red Bull Salzburg fans?

24.1% of FC Red Bull Salzburg fans are female, 75.9% are male, with an average age of 30.0 years.

03

Which brands do FC Red Bull Salzburg fans like most?

FC Red Bull Salzburg fans show strongest brand affinity for Oliver Glasner (60.31×), Marco Rose (59.12×), and Adi Hütter (57.56×) over the country average.

04

Where do FC Red Bull Salzburg fans live in Germany?

FC Red Bull Salzburg fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do FC Red Bull Salzburg fans also like?

Beyond FC Red Bull Salzburg itself, the audience over-indexes on Marco Rose (59.12×), Adi Hütter (57.56×), Transfermarkt (8.82×), and Hannover 96 (12.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See FC Red Bull Salzburg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FC Red Bull Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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