FC Red Bull Salzburg Audience in Germany
FC Red Bull Salzburg has an estimated audience of 269,218 people in Germany. 24.1% are female, 75.9% are male, average age 30.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Marco Rose, Oliver Glasner, Transfermarkt, Hannover 96, Borussia Dortmund.
The average FC Red Bull Salzburg fan in Germany is 30.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Marco Rose, Oliver Glasner, Transfermarkt, with strongest over-indexing on Marco Rose (59.12× the country average). Demographically, the FC Red Bull Salzburg audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FC Red Bull Salzburg fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 30.0 |
| Estimated audience size | 269,218 |
Audience persona
The typical FC Red Bull Salzburg fan in Germany is more male, around 30.0 years old, with strong Risk Appetite tendencies and a notable affinity for Marco Rose.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 110,374 | 2.55× |
| Nordrhein-Westfalen | 63,669 | 1.08× |
| Baden-Württemberg | 41,124 | 1.12× |
| Niedersachsen | 21,480 | 0.82× |
| Sachsen | 19,124 | 1.45× |
| Hessen | 18,962 | 0.92× |
| Rheinland-Pfalz | 11,516 | 0.85× |
| Berlin | 9,825 | 0.82× |
| Schleswig-Holstein | 7,384 | 0.76× |
| Sachsen-Anhalt | 6,648 | 0.95× |
| Thüringen | 6,515 | 0.95× |
| Brandenburg | 6,090 | 0.73× |
| Hamburg | 5,068 | 0.83× |
| Mecklenburg-Vorpommern | 3,687 | 0.72× |
| Saarland | 2,327 | 0.7× |
| Bremen | 1,692 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marco Rose | 59.12× | Sports |
| Oliver Glasner | 60.31× | Sports |
| Transfermarkt | 8.82× | Sports |
| Hannover 96 | 12.52× | Sports |
| Borussia Dortmund | 4.01× | Sports |
| 2. Bundesliga | 5.49× | Sports |
| FC Bayern Munich | 3.77× | Sports |
| Dynamo Dresden | 6.4× | Sports |
| Sportschau | 5.06× | Sports |
| Eintracht Braunschweig | 9.79× | Sports |
| Bundesliga | 3.54× | Sports |
| Germany | 2.84× | Travel & Leisure |
| SV Werder Bremen | 4.27× | Sports |
| 3. Liga | 7.06× | Sports |
| DFB-Pokal | 7.44× | Sports |
| RB Leipzig | 5.81× | Sports |
| SC Freiburg | 7.52× | Sports |
| Romano Schmid | 31.05× | Sports |
| VfL Wolfsburg | 8.12× | Sports |
| VfB Stuttgart | 4.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.72 |
| Spirituality | BALANCE | 1.65 |
| Patriotism | CONSERVATISM | 1.49 |
| Tradition | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.26 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 9.9% |
| Brazil | 6.1% |
| Guatemala | 3.4% |
See FC Red Bull Salzburg audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FC Red Bull Salzburg have in Germany?
FC Red Bull Salzburg has an estimated audience of 269,218 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of FC Red Bull Salzburg fans?
24.1% of FC Red Bull Salzburg fans are female, 75.9% are male, with an average age of 30.0 years.
Which brands do FC Red Bull Salzburg fans like most?
FC Red Bull Salzburg fans show strongest brand affinity for Marco Rose (59.12×), Oliver Glasner (60.31×), and Transfermarkt (8.82×) over the country average.
Where do FC Red Bull Salzburg fans live in Germany?
FC Red Bull Salzburg fans in Germany are most concentrated in Bayern (reach 110,374), Nordrhein-Westfalen (reach 63,669), and Baden-Württemberg (reach 41,124). These three regions account for the largest share of the active audience.
What other brands do FC Red Bull Salzburg fans also like?
Beyond FC Red Bull Salzburg itself, the audience over-indexes on Oliver Glasner (60.31×), Transfermarkt (8.82×), Hannover 96 (12.52×), and Borussia Dortmund (4.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FC Red Bull Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.