Oliver Glasner Audience in Germany
Oliver Glasner has an estimated audience of 512,344 people in Germany. 26.1% are female, 73.9% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: FC Red Bull Salzburg, Borussia Dortmund, 2. Bundesliga, SV Werder Bremen, VfL Wolfsburg.
The average Oliver Glasner fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include FC Red Bull Salzburg, Borussia Dortmund, 2. Bundesliga, with strongest over-indexing on FC Red Bull Salzburg (74.04× the country average). Demographically, the Oliver Glasner audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Oliver Glasner fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 33.3 |
| Estimated audience size | 512,344 |
Audience persona
The typical Oliver Glasner fan in Germany is more male, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for FC Red Bull Salzburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,385 | 1× |
| Bayern | 96,302 | 1.17× |
| Hessen | 94,370 | 2.42× |
| Baden-Württemberg | 68,966 | 0.99× |
| Niedersachsen | 55,038 | 1.11× |
| Rheinland-Pfalz | 27,161 | 1.06× |
| Sachsen | 23,634 | 0.94× |
| Berlin | 21,158 | 0.92× |
| Schleswig-Holstein | 14,216 | 0.77× |
| Brandenburg | 12,099 | 0.76× |
| Hamburg | 10,730 | 0.93× |
| Thüringen | 10,711 | 0.82× |
| Sachsen-Anhalt | 9,799 | 0.74× |
| Mecklenburg-Vorpommern | 6,287 | 0.64× |
| Saarland | 5,369 | 0.85× |
| Bremen | 3,858 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Red Bull Salzburg | 74.04× | Sports |
| Borussia Dortmund | 4.34× | Sports |
| 2. Bundesliga | 6.49× | Sports |
| SV Werder Bremen | 5.98× | Sports |
| VfL Wolfsburg | 11.23× | Sports |
| VfB Stuttgart | 5.69× | Sports |
| RB Leipzig | 7.06× | Sports |
| MSV Duisburg | 10.74× | Sports |
| 1. FC Heidenheim | 12.32× | Sports |
| Dynamo Dresden | 6.03× | Sports |
| UEFA Champions League | 3.75× | Sports |
| SC Freiburg | 7.97× | Sports |
| Hertha BSC | 6.66× | Sports |
| FC Bayern Munich | 3.12× | Sports |
| Eintracht Frankfurt | 4.15× | Sports |
| FIFA World Cup | 3.36× | Sports |
| Sportschau | 4.1× | Sports |
| Tipico | 4.98× | Games |
| VfL Bochum | 7.2× | Sports |
| Ligue 1 | 7.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Spirituality | BALANCE | 1.25 |
| Risk Appetite | THRILL | 1.19 |
| Social Media Usage | JOY | 1.1 |
| Tradition | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 39.2% |
| Germany | 20.2% |
| United Kingdom | 15.1% |
See Oliver Glasner audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Oliver Glasner have in Germany?
Oliver Glasner has an estimated audience of 512,344 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oliver Glasner fans?
26.1% of Oliver Glasner fans are female, 73.9% are male, with an average age of 33.3 years.
Which brands do Oliver Glasner fans like most?
Oliver Glasner fans show strongest brand affinity for FC Red Bull Salzburg (74.04×), Borussia Dortmund (4.34×), and 2. Bundesliga (6.49×) over the country average.
Where do Oliver Glasner fans live in Germany?
Oliver Glasner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,385), Bayern (reach 96,302), and Hessen (reach 94,370). These three regions account for the largest share of the active audience.
What other brands do Oliver Glasner fans also like?
Beyond Oliver Glasner itself, the audience over-indexes on Borussia Dortmund (4.34×), 2. Bundesliga (6.49×), SV Werder Bremen (5.98×), and VfL Wolfsburg (11.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oliver Glasner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.