Rascasse Audience Intelligence

Oliver Glasner Audience in Germany

A data profile of the people who buy, follow and care about Oliver Glasner in Germany — modelled from more than twelve digital signal sources. Oliver Glasner has an estimated audience of 739,613 people in Germany.

#212among Soccer in Germany#1392among Person in Germany#658in Sports

The average Oliver Glasner fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include VfL Wolfsburg, FC Red Bull Salzburg, Borussia Mönchengladbach, with strongest over-indexing on VfL Wolfsburg (17.87× the country average).

Demographically, the Oliver Glasner audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oliver Glasner fan in Germany is more male, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for VfL Wolfsburg.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oliver Glasner profile in Germany.

Audience size
740K
in Germany
Gender
14.3%♀
85.7% male
Age
33.8
average years
Country rank
#8463
Person in Germany
Fig. 01

Search interest · 12-month trend

+149%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oliver Glasner fans

14.3% are female, 85.7% are male, average age 33.8.

Fig. 02

Gender split

14.3%
Female
85.7%
Male
Demographic split for Oliver Glasner audience in Germany
MetricValue
Female14.3%
Male85.7%
Average age33.8
Estimated audience size739,613
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Oliver Glasner audience in Germany
Age bracketShare%
16-1938%
20-2916%
30-3917%
40-4917%
50+12%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Oliver Glasner audience comes from Germany.

Worldwide audience distribution share by country for Oliver Glasner
CountryShare
Austria34.2%
Germany22.9%
United Kingdom14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oliver Glasner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oliver Glasner fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.85×
02Sachsen~40K1.30×
03Bayern~100K1.12×
04Rheinland-Pfalz~30K1.04×
05Thüringen~10K1.04×
06Baden-Württemberg~70K0.97×
07Niedersachsen~50K0.97×
08Saarland~7K0.97×
09Nordrhein-Westfalen~100K0.96×
10Sachsen-Anhalt~10K0.93×
11Hamburg~10K0.88×
12Berlin~20K0.87×
13Brandenburg~10K0.86×
14Schleswig-Holstein~20K0.82×
15Mecklenburg-Vorpommern~9K0.82×
16Bremen~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Oliver Glasner, Germany
0.82×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oliver Glasner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oliver Glasner audience
#·InterestCategoryAffinity×
01FC Red Bull SalzburgSports60.31×
02Lothar MatthäusSports18.41×
03VfL WolfsburgSports17.87×
04SpVgg Greuther FürthSports16.40×
05FC AugsburgSports15.56×
061. FC Union BerlinSports14.91×
07VfL BochumSports14.03×
08SC FreiburgSports12.87×
09Arminia BielefeldSports12.82×
10Frauen-BundesligaSports12.25×
111. FSV Mainz 05Sports11.77×
12Borussia MönchengladbachSports10.06×
13RB LeipzigSports9.84×
14MSV DuisburgSports9.55×
15Hertha BSCSports9.17×
16VfB StuttgartSports6.41×
171. FC KölnSports6.22×
18SV Werder BremenSports5.16×
19Borussia DortmundSports4.52×
202. BundesligaSports4.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oliver Glasner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oliver Glasner audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.07×
SpiritualityBALANCE1.56×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oliver Glasner audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
Design AffinityPREMIUM0.61×
SustainabilityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oliver Glasner have in Germany?

Oliver Glasner has an estimated audience of 739,613 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oliver Glasner fans?

14.3% of Oliver Glasner fans are female, 85.7% are male, with an average age of 33.8 years.

03

Which brands do Oliver Glasner fans like most?

Oliver Glasner fans show strongest brand affinity for VfL Wolfsburg (17.87×), FC Red Bull Salzburg (60.31×), and Borussia Mönchengladbach (10.06×) over the country average.

04

Where do Oliver Glasner fans live in Germany?

Oliver Glasner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Hessen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Oliver Glasner fans also like?

Beyond Oliver Glasner itself, the audience over-indexes on FC Red Bull Salzburg (60.31×), Borussia Mönchengladbach (10.06×), SC Freiburg (12.87×), and VfL Bochum (14.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Oliver Glasner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oliver Glasner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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